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12-03-2009, 04:02 PM | #21 |
Parks & Rec Director
Join Date: Aug 2008
Location: Through The Looking Glass
Posts: 695
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The 25th/ME line was aimed towards collectors and nostalgia seekers. Hasbro was banking on people remembering the Joes from their youth which is what an anniversary line basically is. Occasionally I would see kids looking at that line but with no major media tie-in, kids were not flocking to it. I see a lot more kids checking out the ROC line and that is because of the movie.
I agree that ROC was a grand attempt to create a line on a massive scale but as others have pointed out, there have been other movie toy lines that have attempted this, many with not much success. Will it be the last? I doubt it, at least until the next Joe movie comes out. |
12-03-2009, 04:10 PM | #22 |
Banned
Join Date: Nov 2008
Location: No answer
Posts: 6,187
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At least RoC guarantees we won't have to hunt tooth and nail for the RoC/Poc and PoC figures next year. But Hasbro needed not to ship so many waves 1-3. That was their mistake. Kids and collectors love variety.
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12-03-2009, 04:30 PM | #23 |
Cobra Viper
Join Date: Nov 2008
Location: Graham, WA
Posts: 409
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I tell my kids not to speak of what they don't know, I think that the same hold true here. I am a specialty toy sales rep but our company deals with big box stores also. Toy sales are still one of the department or discount stores best (most money making) departments. Electronics are for the most part a loss leader and the grocery and pharmacy are a 2-4% profit department. They are all drivers for customers to get in the door and shop at the other departments. My personal numbers are up about 28% for the year to date and the companies numbers are up over 20%. Out of all our catagories we are seeing huge increases in both games, education and action figures. I don't know how you have come up with this hypothesis but it is plane wrong. Also, Hasbro showed a good solid profit last quarter and looks strong this quarter.
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12-03-2009, 04:40 PM | #24 |
Cobra puppet therapist
Join Date: May 2009
Location: Area 51, Nevada
Posts: 10,127
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Well, the premise of this thread is that RoC was the LAST attempt to produce and market a large scale action figure line, and this I must disagree with. None of us can know what the next phenomenon will be, and whatever that is, you can be sure that supply will follow demand.
I will say that in the present market enviornment, with studios trying to turn every film into a toyline, the action figure market is highly saturated with toys lines that are fighting for a market share. This makes it harder for one line to stand out among the crowd. However, like I said, when the next phenomenon comes along, it will sweep aside all of the competition and whatever company owns the rights to it will be sure to capitolize on it (unless they completely drop the ball, which can happen).
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Last edited by cobralalalala!; 12-03-2009 at 04:44 PM.. |
12-03-2009, 06:19 PM | #25 |
Cobra Viper
Join Date: Dec 2008
Location: Section 19/84 of the New Global Cobra Empire
Posts: 281
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Quote:
I tell my kids not to speak of what they don't know, I think that the same hold true here. I am a specialty toy sales rep but our company deals with big box stores also. Toy sales are still one of the department or discount stores best (most money making) departments. Electronics are for the most part a loss leader and the grocery and pharmacy are a 2-4% profit department.
Quote:
My personal numbers are up about 28% for the year to date and the companies numbers are up over 20%. Out of all our catagories we are seeing huge increases in both games, education and action figures.
Quote:
I don't know how you have come up with this hypothesis but it is plane wrong. Also, Hasbro showed a good solid profit last quarter and looks strong this quarter.
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"when fascism comes to America, it will not be in brown and black shirts. It will not be with jackboots. It will be Nike sneakers and smiley shirts. Smiley-smiley."- George Carlin |
12-03-2009, 06:56 PM | #26 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Quote:
Hasbro did not load up retailers on the first 3 waves of product. RETAILERS (y'know, the people who REALLY buy toys?) ordered a set amount of product to be delivered by a certain date. Waves 1-3 is what Hasbro had ready to deliver (keep in mind that stores were also ordering tons of Transformers, Wolverine and Star Wars toys on top of Joe). They did not sell to RETAILER'S expectations, hence the markdowns. To a large extent, a vast majority of "problems" in the toy aisle ultimately stem from the corporate retail buyers, not the manufacturers like Hasbro.
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Quote:
Originally Posted by TheRealDubya
Any sort of panic at this stage is just pure unsubstantiated reptile brain stem fear.
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Originally Posted by SmokePants
This is why companies are secretive -- because we all want the truth, but most of us cannot handle it.
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12-03-2009, 07:01 PM | #27 |
Cobra Viper
Join Date: Dec 2008
Location: Section 19/84 of the New Global Cobra Empire
Posts: 281
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Quote:
I'm getting rather tired of this misconception:
Hasbro did not load up retailers on the first 3 waves of product. RETAILERS (y'know, the people who REALLY buy toys?) ordered a set amount of product to be delivered by a certain date. Waves 1-3 is what Hasbro had ready to deliver (keep in mind that stores were also ordering tons of Transformers, Wolverine and Star Wars toys on top of Joe). They did not sell to RETAILER'S expectations, hence the markdowns. To a large extent, a vast majority of "problems" in the toy aisle ultimately stem from the corporate retail buyers, not the manufacturers like Hasbro. Hasbro Toys Profits Increase Despite Decrease in Sales | WPRI.com Quote:
The company said it was perhaps too optimistic about how well toys tied to August's "G.I. Joe: Rise of Cobra" would sell. It expects revenue of more than $100 million for the property, three times bigger than a year ago, but substantially less than the $484 million in revenue the company recorded for Transformers in 2007 when the first movie in that series debuted.
"I don't think we can expect that every motion picture we put out to be Transformers," Goldner said. He added "expectations for G.I. Joe were high at retail, and going forward we need to do a better job of setting our expectations for future movie properties."
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"when fascism comes to America, it will not be in brown and black shirts. It will not be with jackboots. It will be Nike sneakers and smiley shirts. Smiley-smiley."- George Carlin Last edited by johnsocal; 12-03-2009 at 07:08 PM.. |
12-03-2009, 07:15 PM | #28 |
Crimson Guard
Join Date: Apr 2009
Location: earth
Posts: 1,433
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I think it coulb be a success if Habro actually dedicates as much energy in it they do the Star wars crap. and i cant even believe Im using SW and crap in the same sentence.
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12-03-2009, 07:55 PM | #29 |
Banned
Join Date: Jan 2009
Location: Cobra Island
Posts: 10,960
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Recapturing the magic of Star Wars toy sales is gonna be a very tough nut to crack. Star Wars is a cultural phenominon. IF anyone wants to create and market a toy line to rival it they are going to have to support it better than Hasbro has done with ROC.
For one, make a movie people will want to see. OVer and over again. When Star Wars was in theaters there were tons of folks who went to see it 4, 5, 6, 7 times. Lines stretched around the block to get it. It was followed up by two good sequels. It has spawned comics, cartoons, games, t-shirts, dozens of pop culture references. And 30 years later it was done again. It is a phenomina! It can't really be duplicted. Not in a modern world with a lot of competing products and video games. |
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12-04-2009, 12:49 AM | #30 |
Cobra Viper
Join Date: Dec 2008
Location: Section 19/84 of the New Global Cobra Empire
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Quote:
Here's my top 4 toy themes (in no particular order) that could grow in the next 3 years or so: 1. Halo- if movie is made 2. Call of Duty- if movie is made 3. Battle Star Galactica- When new movie comes out 4. Marvel Universe- All movies that are part of the Marvel Universe would be merged into this line and new vehicles and army building troops of some sort would need to be made.
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"when fascism comes to America, it will not be in brown and black shirts. It will not be with jackboots. It will be Nike sneakers and smiley shirts. Smiley-smiley."- George Carlin |
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