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02-09-2023, 01:31 PM | #28151 |
Bill Cosplay
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Ax hit the nail on the head, not making those in 3.75" with that new tooling being used exclusively for the Blank Series is a strategic decision, not necessarily driven by profits but rather favoring one line over another simply because they don't want to do the work to determine if there's a need to adjust the market as it stands. That's my take on this whole thing and it's an argument heavily supported by data & numbers. I commented previously on Hasbro's consumer product segment (down 3% 2021 & down 10% 2022) so I don't see how that type of decision making helped with profits in any way, on the contrary executive should rethink their strategy and resurrect SW 3.75" line (tooling sharing across lines) if they want to change those numbers...so help themselves by helping us, it's a win-win!
All that said, I think you all have valid points and Hasbro could do better, but I also like to remind you that it's not as simple for Hasbro as we all think it should be.
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02-09-2023, 01:32 PM | #28152 |
Hisstank.Com General
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Ax hit the nail on the head, not making those in 3.75" with that new tooling being used exclusively for the Blank Series is a strategic decision, not necessarily driven by profits but rather favoring one line over another simply because they don't want to do the work to determine if there's a need to adjust the market as it stands. That's my take on this whole thing and it's an argument heavily supported by data & numbers. I commented previously on Hasbro's consumer product segment (down 3% 2021 & down 10% 2022) so I don't see how that type of decision making helped with profits in any way, on the contrary executive should rethink their strategy and resurrect SW 3.75" line (tooling sharing across lines) if they want to change those numbers...so help themselves by helping us, it's a win-win!
So Hasbro must have some data to back up say making a new Bastilla Shan or Mara Jade or Jaina Solo for example in TBS is the better selling decision than in 3.75. |
02-09-2023, 01:35 PM | #28153 |
Hisstank.Com General
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the wrench in all of this, is while it's neat to have tvc a current line for what's on screens, it hasnt been that way for a long time. i've been first to say "they have a show on wednesday, next tuesday they should have a toy on the shelf"; but the reality is it's always kind of behind.
that was the case for the mandalorian series; while it did come after those other movies, it's wave was still interspersed with characters from other star wars things. so for rise, they could have gotten away with "ok, we know luke is in it. we know rey is in it" etc. and made them, and then padded the wave out with other figures like lando or clones. even the solo movie had figures from other star wars stuff in them. and i just realized we dont have a dryden vos. they could have went balls out for force awakens, because it's the first new star wars movie. then "ok, here's some of the popular figures" in the second one with figures from the first. and then repeat for the third. then after the movie came out, and characters jobbed out, they'd make figures of the ones that didnt and were decent enough for a figure. but htey didnt, and it's easy to blame disney for not leaking (understandably blaming disney, but still, they've made movie toys for a long time and should sort of get who to make even by what they're told). vader sells, sure. but he, like luke, dont need a release for a while. especially a retooled han solo endor, without his jacket. i dont know, i just dont buy the reasons much anymore. the "got to have every single thing" star wars collectors are going to still buy every single thing, so, how do they hurt any by making a character like cobb vanth over making a clone? As for Cobb, he'd be a deluxe given he has Boba's armor and Hasbro said that costs extra to make. Given even Boba Fett is hitting discount now, they probably have zero desire to make a $27.99 Cobb Vanth that will hit discount easily (like the TBS one did). |
02-09-2023, 02:10 PM | #28154 |
Toastmaster Joe
Join Date: Oct 2011
Location: In the fertile Eurotas valley of Laconia
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That's assuming an awful lot. The fact is, none of us know shit about what's actually selling. We tend to forget that Hasbro isn't selling to us, but to retailers. If the retailers want/request/order more Black Series than they do TVC, that's what Hasbro is going to concentrate on and produce. We also forget that TVC/Black Series 3.75" has a history going back a decade and more of apparently NOT selling well. It ended up a Walmart exclusive and Walmart had to clearance the shit out of them. Blame that on poor product/character selection if you want, but you can't count on anyone getting it 100% right and producing exactly what you want. There's just too many individual "yous" out there to ever make the right product choices for everyone.
All that said, I think you all have valid points and Hasbro could do better, but I also like to remind you that it's not as simple for Hasbro as we all think it should be. I'm not saying that they know what's the issue at hand and don't want to deal with it. It'd have been so much worse had it been the case. My point is that they're not interested in finding out what the problem really is because that entails more work that they don't want to do and investment in time and money in an effort to find out what product can potentially generate profits down the road. Instead, they're in autopilot mode with main focus being their differentiated business model led by Entertainment and Wizards of the Coast and Digital Gaming segments that continue to drive growth for the company. Quote:
Well, according to Adam Pawlus over at Galactic Hunter, who works at EE (and is NOT a fan of 6" Star Wars figures), he says he's seen the numbers and Black Series blows TVC out of the water in terms of sales.
So Hasbro must have some data to back up say making a new Bastilla Shan or Mara Jade or Jaina Solo for example in TBS is the better selling decision than in 3.75. Last edited by paokole; 02-09-2023 at 02:25 PM.. |
02-09-2023, 02:38 PM | #28155 |
Bill Cosplay
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Yeah I give you that, it's not as simple for Hasbro as we all think it should be. But have they at least tried to test/challenge the TVC market by offering "different" product rather than repaints of same characters again and again. Or just playing it safe which as numbers show doesn't make financial sense? What happened to all that plethora of SW characters that never got made in TVC yet the tooling exists and utilized for Black Series product again and again? Declining profits in their product segment must count for something, so what about revisiting their relationship with retailers and perhaps question their judgment or assessment of their market as it stands.
I'm not saying that they know what's the issue at hand and don't want to deal with it. It'd have been so much worse had it been the case. My point is that they're not interested in finding out what the problem really is because that entails more work that they don't want to do and investment in time and money in an effort to find out what product can potentially generate profits down the road. Instead, they're in autopilot mode with main focus being their differentiated business model led by Entertainment and Wizards of the Coast and Digital Gaming segments that continue to drive growth for the company. In the end, it comes down to money: if the retail buyers aren't buying TVC, it doesn't make sense financially to invest in tooling for something they can't sell. I think the inflated price of Boba Fett and all the store exclusives is a tip-off to what's happening behind the scenes. Hasbro has to apparently lean on the gimmicky ideas of "store exclusivity" and "premium format" in order to sell this stuff to the retail buyers. What sucks too is that the MSRP is heavily dictated by the retailers. If the retailers want to realize X-% profit on something, the wholesale price they pay and the MSRP become set, and so does the amount Hasbro can justify to spend on the design and production of that item.
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02-09-2023, 02:43 PM | #28156 |
Hisstank.Com General
Join Date: Dec 2021
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Yeah I give you that, it's not as simple for Hasbro as we all think it should be. But have they at least tried to test/challenge the TVC market by offering "different" product rather than repaints of same characters again and again. Or just playing it safe which as numbers show doesn't make financial sense? What happened to all that plethora of SW characters that never got made in TVC yet the tooling exists and utilized for Black Series product again and again? Declining profits in their product segment must count for something, so what about revisiting their relationship with retailers and perhaps question their judgment or assessment of their market as it stands.
I'm not saying that they know what's the issue at hand and don't want to deal with it. It'd have been so much worse had it been the case. My point is that they're not interested in finding out what the problem really is because that entails more work that they don't want to do and investment in time and money in an effort to find out what product can potentially generate profits down the road. Instead, they're in autopilot mode with main focus being their differentiated business model led by Entertainment and Wizards of the Coast and Digital Gaming segments that continue to drive growth for the company. I can't argue with numbers so yeah Mr Pawlus is correct. However, they're not treating both lines equally in terms of resources being funneled into product design etc. New tooling for the most part only happens in the Black Series, so naturally one will grow while the other one enjoys a slow death. |
02-09-2023, 02:52 PM | #28157 |
Fartbutt McGillicuddy
Join Date: Jul 2020
Location: EARF
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im at the point where i'll be happy with 5poa 4" figures. i dont exactly hate them, but i did cut my teeth collecting 5poa potf2 figures. hasbro is making retro figures, so why not make some detailed figures? i'd be fine with vanth with 5 poa, if that's the only way im going to get him. looking straight at woody harrelson's crew from solo for that comment.
Quote:
As for Cobb, he'd be a deluxe given he has Boba's armor and Hasbro said that costs extra to make. Given even Boba Fett is hitting discount now, they probably have zero desire to make a $27.99 Cobb Vanth that will hit discount easily (like the TBS one did).
thing is, he's an easy win because they already have the majority of him if they went the fett route anyway. there's just 2% effort for the 4" line, and that's just stupid. quit playing games and cancel it. say "we're done. we're making the retro stuff and black series now." and be done with it. then they can really see who keeps the lights on at hasbro. |
02-09-2023, 02:56 PM | #28158 |
Hisstank.Com General
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I feel even if they were canceling TVC it wouldn't be until after the RotJ anniversary because why leave so much money on the table? |
02-09-2023, 03:16 PM | #28159 |
Fartbutt McGillicuddy
Join Date: Jul 2020
Location: EARF
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Rumor or not, im not going to be upset if they do. What would there be for me to miss out on if im already not buying the low effort products they are releasing?
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02-09-2023, 03:34 PM | #28160 |
Iron Grenadier
Join Date: Aug 2013
Location: Columbus
Posts: 645
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Ironically, I bought that Mandalorian Luke because I don't own any other Luke figures and I like both the all-black aesthetic and the different face sculpt. Add the modern articulation, and it was an easy buy for me as a collector.
I'll admit that this figure wasn't high on my priority list, nor was he an essential character from the series, but he is the most well-known in terms of the entire franchise and a figure that appeals to a younger demographic just getting into the line. And anyone who collects knows you have to have at least one or two major franchise characters in a wave in order to get cases to sell. That's just the reality of getting stores to order product and ensure that it will appeal to a wide range of consumers. |
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