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07-22-2010, 02:11 PM | #21 |
SGT OF GREENSHIRTS
Join Date: Feb 2009
Location: 29 stumps
Posts: 1,008
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IM willing to bet that adults buy 90 or more percent of toys out there since most of us have jobs lol
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YO JOE |
07-22-2010, 02:12 PM | #22 |
Cobra puppet therapist
Join Date: May 2009
Location: Area 51, Nevada
Posts: 10,127
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Quote:
It would be VERY interesting to see the source of these numbers, in particular what they are including. If, for instance, you took SW, Joes, Marvel, MotU, and compared adult sales versus kids, I think adults buy MUCH more than 1/80 of all sales. It might be as much as 1/2 or more for some lines!
Quote:
and I'm gonna have to say a company who tracks sales numbers as part of their business operation probably has a better grip on these numbers than just your opinion. surious, you question the source of these numbers, but what are the source of your numbers that you assert to dispute theirs?
at some point, collectors are going to have to accept thse numbers or just admit tey aren't interested in the reality of the situation. I don't think he is doubting the validity of the numbers. I think he is wondering the same thing I am: Adult toy sales are most likely concentrated mainly on Hasbro, Mattel, and a handful of other companies , where as the total annual toy sales include any and all toy manufacturers. If this is true, then that would mean that while adults make up 1:80 of total sales, they would make up a higher ratio of Hasbro's and mattel's sales. Unless this study focuses mainly on Mattel and Hasbro, in which case 1:80 is the final answer. |
07-22-2010, 02:14 PM | #23 |
Cobra puppet therapist
Join Date: May 2009
Location: Area 51, Nevada
Posts: 10,127
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lmao!!!
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07-22-2010, 02:19 PM | #24 |
...
Join Date: Nov 2008
Location: Not here.
Posts: 10,947
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07-22-2010, 02:27 PM | #25 |
Crimson Guard
Join Date: Sep 2008
Location: houston
Posts: 4,855
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Maybe 1 out of 80 toys produced are geared towards adult collectors and thats how they came up with that percentage. My point is they dont know how many adults are buying "adult toys" for their children and how many adults are buying "children's toys" for themselves. Like I said they dont know who's buying what for who.
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07-22-2010, 02:32 PM | #26 |
Mad Scientist at Large
Join Date: Jun 2008
Location: Portland, OR
Posts: 14,793
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We're 1/80 of the market and 80% of the whining.
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07-22-2010, 02:41 PM | #27 |
Crimson Guard
Join Date: Feb 2009
Location: quad cities
Posts: 4,918
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Now that I can agree with
Quote:
Maybe 1 out of 80 toys produced are geared towards adult collectors and thats how they came up with that percentage. My point is they dont know how many adults are buying "adult toys" for their children and how many adults are buying "children's toys" for themselves. Like I said they dont know who's buying what for who.
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07-22-2010, 02:49 PM | #28 |
ChaplainAsst
Join Date: Jun 2008
Location: Coastal Georgia
Posts: 4,910
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Quote:
if you look up TIA's and NPD's website you can find some of their presentations with statistics. In NPD's website they also tell you some of their research methods including extensive surveys and etc. I don't know if you've worked with a trade association before, but of those working there, they normally come from senior executives of members, in the case here, toy companies such as Hasbro and Mattel.
The numbers presented in NPD's presentations to TIA appear credible to me. Go back and read the quote being debated: 80.3 WORLDWIDE toys "Adult collectors spend more than $1 billion a year on film and comic-related products and even more on toys for their children" Now, to be clear, YOU as the poster made the correlation of the 1/80th of all toys bought are collectors. The article actually didn't. It says that adults spend MORE THAN 1 BILLION ON FILM and COMIC-RELATED toys ... and even more on toys for their children. In other words, they have no idea how much collectors spend on ALL TOYS. (Note: this would not include many other realms of toy collecting.) It is also not clear from this quote if they are meaning "World-wide Collectors spend over 1 Billion" or just the US, as I'm certain many other nations have strong collector bases. Finally, read his quote again carefully. He is making it clear, in my opinion, he has NO IDEA how much collectors spend on toys because he can't determine how much they spend on their kids too. So, at least acknowledge that the article actually doesn't make the point you are making - that 1/80th of all toy sales is from collectors. Second, show me the study where they determined sales from collectors and how it was determined. In fact, here is an article that doubles that amount, and says it is an "estimate". Doesn't explain how they came about the estimate, except to give another estimate of 10 million households collect toys.(This came from an article from 1999). Toy Collectors In fact, my web search couldn't come up with any other estimates or data since. (I welcome being corrected.) I did come across another article, though, that said Matchobox collectors spend over 1.5 billion on their toys. I think these are all just estimates based on virtually no data. But what isn't an estimate is that Hasbro listens to the collectors and if we were really just a little more than 1% of their sales, they could care less. I appreciate that you are saying there are reputable companies that do studies, but I'm not finding any studies on the buying habits of adult collectors.
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My feedback: http://www.hisstank.com/forum/buy-se...plainasst.html |
07-22-2010, 03:00 PM | #29 |
Crimson Guard
Join Date: Feb 2009
Location: quad cities
Posts: 4,918
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Quote:
Now, to be clear, YOU as the poster made the correlation of the 1/80th of all toys bought are collectors. The article actually didn't. It says that adults spend MORE THAN 1 BILLION ON FILM and COMIC-RELATED toys ... and even more on toys for their children. In other words, they have no idea how much collectors spend on ALL TOYS. (Note: this would not include many other realms of toy collecting.) It is also not clear from this quote if they are meaning "World-wide Collectors spend over 1 Billion" or just the US, as I'm certain many other nations have strong collector bases. They might have just gone the lazy route and tried to figure out the annual sales of diamond, entertainmentearth and other big collector only retailers and just put their total sales as being adult collector sales and called it a day. Probably not, because I don't think they combined sell that much each year. |
07-22-2010, 03:02 PM | #30 |
Scarred Cobra Officer
Join Date: Oct 2007
Location: New Jersey
Posts: 4,612
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To clarify, I said $1 billion+. I never said 1/80. I'm simply saying what the article is saying and that the sources appear to be credible sources. In any research, a survey is conducted and if you look at their methods at their website you find that their methods are comparable to other professional research firm. Bigger point is to me at least is collectors spending is significant at over a billion but as a percentage of over all market we collectors are still small. Look even if you double the percentage that's still small. I can't speak to the validity of your own survey and the matchbox figure but I'm just pointing out bloomberg is a very credible source of news information.
Quote:
You continue to hide behind the clout of organizations and research conglomerates, but fail to answer the question: how can you determine the spending of collectors?
Go back and read the quote being debated: 80.3 WORLDWIDE toys "Adult collectors spend more than $1 billion a year on film and comic-related products and even more on toys for their children" Now, to be clear, YOU as the poster made the correlation of the 1/80th of all toys bought are collectors. The article actually didn't. It says that adults spend MORE THAN 1 BILLION ON FILM and COMIC-RELATED toys ... and even more on toys for their children. In other words, they have no idea how much collectors spend on ALL TOYS. (Note: this would not include many other realms of toy collecting.) It is also not clear from this quote if they are meaning "World-wide Collectors spend over 1 Billion" or just the US, as I'm certain many other nations have strong collector bases. Finally, read his quote again carefully. He is making it clear, in my opinion, he has NO IDEA how much collectors spend on toys because he can't determine how much they spend on their kids too. So, at least acknowledge that the article actually doesn't make the point you are making - that 1/80th of all toy sales is from collectors. Second, show me the study where they determined sales from collectors and how it was determined. In fact, here is an article that doubles that amount, and says it is an "estimate". Doesn't explain how they came about the estimate, except to give another estimate of 10 million households collect toys.(This came from an article from 1999). Toy Collectors In fact, my web search couldn't come up with any other estimates or data since. (I welcome being corrected.) I did come across another article, though, that said Matchobox collectors spend over 1.5 billion on their toys. I think these are all just estimates based on virtually no data. But what isn't an estimate is that Hasbro listens to the collectors and if we were really just a little more than 1% of their sales, they could care less. I appreciate that you are saying there are reputable companies that do studies, but I'm not finding any studies on the buying habits of adult collectors. |
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