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07-22-2010, 12:22 PM | #11 |
Crimson Guard
Join Date: Feb 2009
Location: quad cities
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Quote:
I think some people might be missing the point. Despite the fact that according to these statistics the overall percentage of collectors' buying power within the market is barely over 1%, the article still makes a point of noting that they're considered a significant market, particularly with media driven ("Movie based") toys.
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07-22-2010, 01:20 PM | #12 |
Scarred Cobra Officer
Join Date: Oct 2007
Location: New Jersey
Posts: 4,612
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I just looked up NPD and Jim Silver on google. NPD is a consulting group that works with TIA, the toy industry trade (lobbyist) group. Jim Silver is a well respected toy industry expert who has worked at Wizards Entertainment, Toyfare Magazine, etc.
So both sources appear to be credible to me. |
07-22-2010, 01:36 PM | #13 |
ChaplainAsst
Join Date: Jun 2008
Location: Coastal Georgia
Posts: 4,910
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Quote:
I just looked up NPD and Jim Silver on google. NPD is a consulting group that works with TIA, the toy industry trade (lobbyist) group. Jim Silver is a well respected toy industry expert who has worked at Wizards Entertainment, Toyfare Magazine, etc.
So both sources appear to be credible to me. So, just because the guy works for a reputable firm that has ties to the toy industry doesn't mean ANYONE is ever going to get accurate numbers on this. In fact he doesn't even try, as "more than 1 billion" sounds like he is trying to be impressive, and not a number based on anything but to say, "Its a large amount." What I and several others are trying to say is this: find the study that was done. Otherwise, don't put much stock in this guys number, nor try to put it into context with the ONLY other number in the article, which sounds far more like a real number.
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My feedback: http://www.hisstank.com/forum/buy-se...plainasst.html Last edited by ChaplainAsst; 07-22-2010 at 01:39 PM.. |
07-22-2010, 01:36 PM | #14 |
Crimson Guard
Join Date: Nov 2009
Location: Chicago
Posts: 1,762
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07-22-2010, 01:41 PM | #15 |
Crimson Guard
Join Date: Feb 2009
Location: quad cities
Posts: 4,918
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Quote:
I just looked up NPD and Jim Silver on google. NPD is a consulting group that works with TIA, the toy industry trade (lobbyist) group. Jim Silver is a well respected toy industry expert who has worked at Wizards Entertainment, Toyfare Magazine, etc.
So both sources appear to be credible to me. |
07-22-2010, 01:51 PM | #16 |
Banned
Join Date: Aug 2009
Location: On the 50 Dollar Bill
Posts: 2,120
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I understand a billion dollars is a lot of money, but the article says it's 1/80 of the whole industry. I would have assumed that 1/80 of an industry wasn't enough to merrit a shift in priorities as we've seen in the last decade of the action figure industry.
I think this is why people are asking for the specifics of the study. What constitutes a "toy" or adult collector in this instance? We can guess it isn't a neon blue plastic tommy gun with an orange tip on the barrel. But, what about Super Hero Squad toys? If the industry self-assesses based on the sales of a toy they intended to sell only to collectors, then the numbers could be off dramatically. |
07-22-2010, 01:52 PM | #17 |
Crimson Guard
Join Date: Aug 2009
Location: California
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"Adult"? "Toys"? .. Oh wait. Never Mind.
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07-22-2010, 01:56 PM | #18 |
Scarred Cobra Officer
Join Date: Oct 2007
Location: New Jersey
Posts: 4,612
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if you look up TIA's and NPD's website you can find some of their presentations with statistics. In NPD's website they also tell you some of their research methods including extensive surveys and etc. I don't know if you've worked with a trade association before, but of those working there, they normally come from senior executives of members, in the case here, toy companies such as Hasbro and Mattel.
The numbers presented in NPD's presentations to TIA appear credible to me. Quote:
The source may be credible, but is the information? We are debating two points - was there actually a study done or was this guy doing a guesstimate, and how in the world could you get an accurate number for "adult collectors" unless you assume every man buying a toy without a wedding ring is a collector (which would be a very bad generalization) and that every female or married male is buying for a child (even worse characterization). If you ask a person if they are a collector, you seize up out of a) fear they are going to say, "Sorry, these are just for kids", or b) fear you are going to be ridiculed, or c) don't care and say, "Heck yeah I'm a collector.
So, just because the guy works for a reputable firm that has ties to the toy industry doesn't mean ANYONE is ever going to get accurate numbers on this. In fact he doesn't even try, as "more than 1 billion" sounds like he is trying to be impressive, and not a number based on anything but to say, "Its a large amount." What I and several others are trying to say is this: find the study that was done. Otherwise, don't put much stock in this guys number, nor try to put it into context with the ONLY other number in the article, which sounds far more like a real number. |
07-22-2010, 02:05 PM | #19 |
Scarred Cobra Officer
Join Date: Oct 2007
Location: New Jersey
Posts: 4,612
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you can collect anything type of toy, including My Little Pony, although my guess is toys eclude video games. From what I've seen in some of the TIA presentations, an adult collector is someone beyond the age of 15 with buying power decision making in the household. Surveys are normally conducted to ask who the toy is intended for.
Quote:
I understand a billion dollars is a lot of money, but the article says it's 1/80 of the whole industry. I would have assumed that 1/80 of an industry wasn't enough to merrit a shift in priorities as we've seen in the last decade of the action figure industry.
I think this is why people are asking for the specifics of the study. What constitutes a "toy" or adult collector in this instance? We can guess it isn't a neon blue plastic tommy gun with an orange tip on the barrel. But, what about Super Hero Squad toys? If the industry self-assesses based on the sales of a toy they intended to sell only to collectors, then the numbers could be off dramatically. |
07-22-2010, 02:05 PM | #20 |
Banned
Join Date: May 2008
Location: New Joesey
Posts: 2,931
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Quote:
and I'm gonna have to say a company who tracks sales numbers as part of their business operation probably has a better grip on these numbers than just your opinion. surious, you question the source of these numbers, but what are the source of your numbers that you assert to dispute theirs?
at some point, collectors are going to have to accept thse numbers or just admit tey aren't interested in the reality of the situation. BTW, CG76, Excellent article, thanks for sharing. |
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