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06-06-2014, 01:13 PM | #11 |
Crimson Guard
Join Date: Jul 2008
Location: WV
Posts: 3,155
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The best thing Hasbro could do for Star Wars would be to stop making most of the stuff they're putting out. They've been doing this since what, 1995 ? Especially the last four or five years, they've made every character they can and some they shouldn't have made like the fat dancer from Jabba's palace. They've milked the star wars cow all but dry at this point. The Clone Wars tv show was great, it gave us new vehicles, new characters. Now with Rebels coming out Hasbro needs to shift gears. Cool down on the other star wars lines and other eras (except the 6 inch black series) and put a full effort into tie ins with the Rebels tv show until Episode 7 comes out.
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06-06-2014, 01:34 PM | #12 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
The best thing Hasbro could do for Star Wars would be to stop making most of the stuff they're putting out. They've been doing this since what, 1995 ? Especially the last four or five years, they've made every character they can and some they shouldn't have made like the fat dancer from Jabba's palace. They've milked the star wars cow all but dry at this point. The Clone Wars tv show was great, it gave us new vehicles, new characters. Now with Rebels coming out Hasbro needs to shift gears. Cool down on the other star wars lines and other eras (except the 6 inch black series) and put a full effort into tie ins with the Rebels tv show until Episode 7 comes out.
There's a LOT less volume of Star Wars product these last couple of years vs. those preceding. I think they're going to "taper down" and let Rebels take the lead for a year or so and...yeah, then we get the FLOOD of Episode 7 product in time for Christmas next year. I wonder if they'll unveil the figures at Toy Fair, or if they'll do one of their usual "secret presentations?" Probably the latter. |
06-06-2014, 02:38 PM | #13 |
Crimson Guard
Join Date: Dec 2007
Location: Pennsylvania
Posts: 1,288
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Quote:
Quote:
And I would break out the "Pegwarmers can actually still be best-sellers" math again, but I've beat that horse to death in the past. So the short version is: If you see an Iron Man and a Spider-Man sitting on the pegs at Target, and nothing else from the case/assortment they were in, Spidey and Iron Man look like pegwarmers. However, if there were twice or three times as many Iron Man or Spider-Man figures in that case to begin with, then they're actually selling at least twice as well as single-packed figures, while still seeming like "pegwarmers." |
06-06-2014, 05:48 PM | #14 |
Hisstank.Com General
Join Date: Feb 2009
Location: Georgia
Posts: 14,837
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If you want to see how company driven repacks can kill a line, just look at the Hobbit 3 3/4 figures. For Wave 1, every "Hero" figure was repacked several times in a 2 pack, and a 5 pack. How many packs with Bilbo or Thorin are really needed? Especially when it's the same exact figure in each pack with no varients. For the US release of the W2 figures, they repacked 4 previously released figures and had just one new figure (Thranduril- wood elf king) in that same pack. That was it. Just terrible. I know the market has changed from when LOTR was around, but to repack so many Hero figs, and not the troop builders, Bridge Direct has killed their own line.
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06-08-2014, 04:39 PM | #15 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
If you want to see how company driven repacks can kill a line, just look at the Hobbit 3 3/4 figures. For Wave 1, every "Hero" figure was repacked several times in a 2 pack, and a 5 pack. How many packs with Bilbo or Thorin are really needed? Especially when it's the same exact figure in each pack with no varients. For the US release of the W2 figures, they repacked 4 previously released figures and had just one new figure (Thranduril- wood elf king) in that same pack. That was it. Just terrible. I know the market has changed from when LOTR was around, but to repack so many Hero figs, and not the troop builders, Bridge Direct has killed their own line.
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06-08-2014, 05:21 PM | #16 |
Cobra Lab Rat
Join Date: Sep 2013
Location: California
Posts: 3,046
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Quote:
So the short version is: If you see an Iron Man and a Spider-Man sitting on the pegs at Target, and nothing else from the case/assortment they were in, Spidey and Iron Man look like pegwarmers. However, if there were twice or three times as many Iron Man or Spider-Man figures in that case to begin with, then they're actually selling at least twice as well as single-packed figures, while still seeming like "pegwarmers."
And you're right about the peg warmers being hot sellers theory, it has happened repeatedly even in Joe history, like the first wave of 30th anniversary that was completely comprised of army builders, but still pegwarmed some figures that eventually became really costly and highyl desirable. |
06-08-2014, 07:50 PM | #17 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
I already looked at that. That's not whats happening. The problem is that the practice of including characters like Captain America and Spiderman over and over again has led to MENTAL product fatigue, meaning everyone already knows its there, has one or doesn't care anymore.
A. Create a Captain America: The Winter Soldier toy line that does not have any Captain America figures in it. or B. Not make a toy line at all? There isn't really middle ground where movie toy lines are concerned. Yeah, some adult collectors might want say, an Alexander Pierce figure, but quite frankly, they are a tiny, tiny minority of the overall market, and we already know that in the real world Hasbro doesn't make those kinds of figures, at least not at mass retail if at all. So...which is it? A movie line that doesn't represent the movie at all or no line (and no money coming in because of the line) at all? Neither strike me as good alternatives from a business perspective. Also, make sure your answer accounts for the fact that virtually the entire action figure market is soft right now. |
06-08-2014, 10:42 PM | #18 |
Cobra Lab Rat
Join Date: Sep 2013
Location: California
Posts: 3,046
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Quote:
So then what's the solution. You have a movie called "Captain America: The Winter Soldier" coming out. Given the problem presented, there are only two courses of action that differ from what's been done. Do you:
A. Create a Captain America: The Winter Soldier toy line that does not have any Captain America figures in it. or B. Not make a toy line at all? There isn't really middle ground where movie toy lines are concerned. Yeah, some adult collectors might want say, an Alexander Pierce figure, but quite frankly, they are a tiny, tiny minority of the overall market, and we already know that in the real world Hasbro doesn't make those kinds of figures, at least not at mass retail if at all. So...which is it? A movie line that doesn't represent the movie at all or no line (and no money coming in because of the line) at all? Neither strike me as good alternatives from a business perspective. Also, make sure your answer accounts for the fact that virtually the entire action figure market is soft right now. “You’ve got all these action figures chasing mind-share, and they’ve all got the same backstory and the same characters,” Johnson told The Post. “Every kid already has Spider-Man and Captain America.” Meaning BMO capital,knows THATS the problem. And as a counterpoint, the expert indicated what was DOING WELL "On the positive side, Johnson said merchandise tied to less heavily milked franchises is doing relatively well. Sales of girls’ toys from Disney’s blockbuster “Frozen” have been brisk for Mattel. Jakks Pacific has seen hot demand for its 24-inch Godzilla action figure, he said." Indicating again, BMO capital analyzed the problem and came to the conclusion the problem was Hasbro reissuing the character one too many times. |
06-13-2014, 11:24 AM | #19 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
I did account for the fact that the entire figure market is soft, meaning EVERYONE shares the pain of a weak action figure market, and yet the expert from BMO Capital markets(a company that apparently values Hasbros stock) indicated what the problem SPECIFICALLY was.
“You’ve got all these action figures chasing mind-share, and they’ve all got the same backstory and the same characters,” Johnson told The Post. “Every kid already has Spider-Man and Captain America.” Meaning BMO capital,knows THATS the problem. And as a counterpoint, the expert indicated what was DOING WELL "On the positive side, Johnson said merchandise tied to less heavily milked franchises is doing relatively well. Sales of girls’ toys from Disney’s blockbuster “Frozen” have been brisk for Mattel. Jakks Pacific has seen hot demand for its 24-inch Godzilla action figure, he said." Indicating again, BMO capital analyzed the problem and came to the conclusion the problem was Hasbro reissuing the character one too many times. |
06-14-2014, 05:04 AM | #20 |
Cobra Lab Rat
Join Date: Sep 2013
Location: California
Posts: 3,046
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