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01-29-2013, 11:45 AM | #1 |
Iron Grenadier
Join Date: Aug 2009
Location: texas
Posts: 656
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ok TANK
heres my question, we are now seeing a huge trend to reduce articualtion to 5 pt. in the coming waves of iroman and most likely all the major marvel movies, will go the same way. We saw the writing on the wall with the avengers line, now the end has come. Most of us are mad I know am, but are we in part to blame for this issue? Mattel gave 4 in dc figures with batter than 5pt Infinite heroes line, then made them with even more articulation...did we leave those on the shelf? then ended up at ross and marshals. Hasbro gave us really nice figures for wolverine, ironman 2, thor, and once again did we leave those on the shelf? we have all seen the toys at ross and such. marvel universe has always done well, but have they run out of guys to make? so My question is did we not support the great articulation figures, and as such now we get the Dark Knight style junk? is out love of waiting for shit to get to ross the problem are we killing lines? I dont know where I stand honestly i dont
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01-29-2013, 01:00 PM | #2 |
Crimson Guard
Join Date: Feb 2012
Location: Minnesota
Posts: 1,617
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Quote:
so My question is did we not support the great articulation figures, and as such now we get the Dark Knight style junk? is out love of waiting for shit to get to ross the problem are we killing lines? I dont know where I stand honestly i dont
And we're not getting "Dark Knight style junk", for the most part. Haven't you seen that there's some good stuff coming in wave 2/3? Personally, i think we joe collectors are going to have a very good showing at Toyfair. This second movie, and thus 2013 is going to b very big. The first movie may have been testing the waters, but Retaliation is a lot more ambitious. I'm guessing we'll have a big toy push to match.
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01-29-2013, 01:04 PM | #3 |
Super Saiyan 5 and a half
Join Date: Aug 2008
Location: GA
Posts: 10,728
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I'm not a big fan of movie lines to begin with and the Iron Man 2 figures were overproduced. Way too many of them were made and released so they continue to clog pegs and likely will for years to come.
It would also help if Hasbro made figures people want instead of releasing tons of Episode one garbage that basically screwed the whole year up for Star Wars vintage collection. Overproduction and unwanted characters are not my fault. That rests on hasbro's shoulders.
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feedback for me: http://www.hisstank.com/forum/buy-se...gyrapados.html Last edited by gyrapados; 01-29-2013 at 04:07 PM.. |
01-29-2013, 01:08 PM | #4 |
Cobra Viper
Join Date: Mar 2003
Location: Minneapolis
Posts: 154
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Blame kids. They'd rather have electronics than articulated action figures.
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01-29-2013, 01:31 PM | #5 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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No, it's not our fault, it's the fault of much higher and still-growing costs to manufacture in the first place.
Hasbro's basically getting backed into a corner: If they try to keep producing the super-articulated, well-detailed characters (particularly if they're trying to do new tooling on them) they're rapidly going to reach a point where a 3.75" figure will be $15 to $20 on the store shelves. This isn't really Hasbro's fault, either...factory workers in China want to join that country's rapidly-growing middle class, which means getting paid more. Likewise the cost of plastic has gone up, and it isn't getting any cheaper to ship the stuff overseas, either. Manufacturing costs are going up all around, and there aren't many options as far as finding places that it'd be any cheaper to do business, so Hasbro's basically stuck. Hasbro knows that getting beyond the $9.99 border really does take the 3.75" action figure outside of the realm of "impulse buy" which pretty much kills the action figure business outside of birthdays and Christmas and other special occasions. Heck, we may already have reached that point a couple years ago, and the dearth of action figures on-shelves this year is a reflection of retailers reacting to the slow sales as parents stop picking up an action figure for junior while they're at the store. It's already been proven that "Quality" doesn't really sell action figures, anyhow, at least not in and of itself. If that were the case, G.I. Joe would've consistently been one of the best selling action figure lines out there the past 5 years or so, if not THE best. Either way, it's not really our fault. It's not even really Hasbro's fault. Most of the stuff that's driving this is outside both of our hands. Yes, if the lines had sold like hotcakes over the last several years, things might be a little different, but we can't really be blamed for not accomplishing that ourselves...we don't like to talk about it, but we're a tiny, tiny fragment of the overall buying public. |
01-29-2013, 03:52 PM | #6 |
Crimson Guard
Join Date: Sep 2009
Location: Kentucky
Posts: 2,161
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IM2 as overproduced as it was, did well, when big H revealed it's numbers that year they heralded IM2 as one of the big sellers. Realistically, if you think back the line was highly restocked as well. Yes many went on clearance but LONG after they had been restocked and restocked and restocked. Nothing was hard to find until wave 4 of concept and comic (which really came in too late if you think about it). The line did do well is the point.
On it being our fault, bullcrap. Hasbro is cheaping out, this has more to do with the new heads of the department (remember that statement form SDCC when the new head said he was surprised at how many adult fans thier were for the 3 & 3/4 inch, he later said he thought they were just kids-The stuff we are seeing now were well into production at that point-HUGE CLUE!!!) Why hasn't GI Joe sold consistently-Honestly they have a major identity issue. right when a line gets it's stride Hasbro changes things up (POC, 30th, ect) and start back over with the same characters that have too many versions to begin with-Nobody needs 50 Snake Eyes!! Joe has always done best with variety (look at the history) and the constant rehash of so many characters is killing it. If they insist these characters sell so great, well fine, carry some of them forward while adding in some new blood. 30th is the prime example, the line got it's stride but was held back by the renegade figs. That was the only hole in the thing (and those rotted on the shelves, the befores and afters were difficult to very hard to find). Tiny fragment of the buying public? Can that be proven-nope, all the marketing has always gone to the adult collectors so it seems despite Hasbro's claims they know it too. |
01-29-2013, 04:17 PM | #7 |
I Brake For Asari!
Join Date: Apr 2008
Location: Thessia
Posts: 32,377
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I blame Mattel!
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01-29-2013, 04:50 PM | #8 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
But what I mean by "buying public" is that number of people that could potentially buy G.I. Joe figures if something spurred their (or more accurately their kids) interest enough for them to do so. Our buying power is vastly outweighed by them, even if at present we are vastly more likely to use our buying power for Joe product than "they" are. We are where the money they currently make is, but we are a stagnant if not diminishing market. Our generation seems to be an anomaly in terms of how many of us continued collecting into adulthood, and the percentages among future generations seem to be smaller from what I've seen. Not to mention that each year tends to have more and more collectors leaving the hobby, whether because they "have what they want" or due to financial difficulties or whatever. Certainly it seems, we are losing collectors far faster than we are gaining them. We are also not enough (on our own) to make the brand "successful." At least not on the scale and scope of other, more successful brands. You pretty much HAVE to have some degree of kid investment in the line for that. If Hasbro were satisfied with stagnant or diminishing sales for the Joe line forevermore, then yes, they should cater solely to our desires and whims. However, as a for-profit corporation...they naturally want better sales than what we alone provide, so they ofttimes market towards children (unless you think adult collectors were clamoring for facebook games, lessened articulation, spring-loaded launchers, and ziplines). I'm curious to know what marketing you think is being directed at us specifically beyond Hasbro showing up at conventions and occasionally offering interviews to toy-related media though? Last edited by Jmacq1; 01-29-2013 at 04:53 PM.. |
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