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08-19-2009, 04:42 AM | #221 |
The Chaos Bringer
Join Date: Jan 2007
Location: Skid Row Yo!!!
Posts: 2,506
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I really have to say after reading the tail end of this debate, that I think Hasbro realizes that G.I. Joe is not nearly as successful of a brand it once was. They are, and let's not mince words, "War Toys", parents these days don't like their children playing with instruments of destruction. Kids and us collectors see cool characters w/ specialized skills, backstory and mythos, parents see missiles, gattling guns, and tanks. They start making connections in their heads that war toys are a bad influence in this day and age. Transformers still sells, Batman still sells, G.I. Joe doesn't move as much merch, because it still harkens back to war times. I'm beginning to think the reason Hasbro approved of all the Sci-Fi direction of the new Joe is to make it more fantastical, and less war related. I say "Whatever, it's their property, good luck to yah!" No one is telling me I have to like it. Someone said it best on here, I think it was Samantha, about how do you justify buying army builders thread, I can't quote her exactly, but it was to the effect of, "What I buy needs no justification, if I'm happy with it, that's good enough for me". "If not then I pass and move along, until I see something better." It's a great quote. Hasbro is marketing to parents now days plain and simple, and I guess good thing because I own 8 shares of their stock.
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08-19-2009, 05:52 AM | #222 |
Crimson lady of the Guard
Join Date: Sep 2008
Location: Somewhere out there
Posts: 13,754
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Quote:
I really have to say after reading the tail end of this debate, that I think Hasbro realizes that G.I. Joe is not nearly as successful of a brand it once was. They are, and let's not mince words, "War Toys", parents these days don't like their children playing with instruments of destruction. Kids and us collectors see cool characters w/ specialized skills, backstory and mythos, parents see missiles, gattling guns, and tanks. They start making connections in their heads that war toys are a bad influence in this day and age. Transformers still sells, Batman still sells, G.I. Joe doesn't move as much merch, because it still harkens back to war times. I'm beginning to think the reason Hasbro approved of all the Sci-Fi direction of the new Joe is to make it more fantastical, and less war related. I say "Whatever, it's their property, good luck to yah!" No one is telling me I have to like it. Someone said it best on here, I think it was Samantha, about how do you justify buying army builders thread, I can't quote her exactly, but it was to the effect of, "What I buy needs no justification, if I'm happy with it, that's good enough for me". "If not then I pass and move along, until I see something better." It's a great quote. Hasbro is marketing to parents now days plain and simple, and I guess good thing because I own 8 shares of their stock.
I have 20 shares of Hasbro Stock myself. I know that is not a lot but it is a start towards retirement.
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My feedback Thread http://www.hisstank.com/forum/g-i-jo...tml#post642922 (PLEASE READ MY WANTS LIST, any help finding these items would be wonderful) My wants list http://www.hisstank.com/forum/showthread.php?t=36991 |
08-19-2009, 05:58 AM | #223 |
Iron Grenadier
Join Date: Dec 2008
Location: UK
Posts: 665
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Blaster, I think your conclusions are wrong. In the UK a toy company has been having success with a new 12" (well 10") military range - HM Armed Forces, and GI Joe figures are doing well. Out of the three outlets near to me that I know, TRU regularly gets dents in their stock, Fenwicks sold out completely of new figures and most vehicles. They seem to sell well.
However the brand was relatively unknown in the UK before the film. It wasn't a case of 'I love the toys and want to see the film', but vice versa. The thing that most people seem to ignore is that for a franchise film to do well there must be a great degree of brand recognition first. That's why a sequel will do better - because second time round these characters will be more familiar. As cool as Snake Eyes is as a character - if you've never heard of him then a film starring him won't excite you. However if there is a SE-SS rematch next time, that will be a lot more exciting to those kids who've only met SE through this film Clearly the reviews have hurt the box office a bit, but they didn't hurt Transformers. Why??? Well the most obvious thing is that if you like the characters already a bad review won't put you off as much as if you've never heard of them. I doubt GI Joe will be as big as TF, but on the other hand it does have potential as a franchise. It seems toy sales will ensure a mainstream toyline for a couple of years until the next movie. EDIT: the other thing, looking at the toy aisles, is that the tactics in the 80s and 90s of selling toys through cartoons has been somewhat superceded by selling them through a big film instead. I think that's why there will be some sort of push from Hasbro to get the sequel moving, esp if sales are as good as they appear to be. Last edited by babyjelly; 08-19-2009 at 06:02 AM.. |
08-19-2009, 07:02 PM | #224 |
The Chaos Bringer
Join Date: Jan 2007
Location: Skid Row Yo!!!
Posts: 2,506
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No problem Sam.
And jelly . . . I may be wrong, but you are also in the UK and this is the U.S.A. parents do not think like minded in every country. Some countries are fascinated by things associated with war than others. But also this ROC movie has little to do with actual war and more to do with Sci Fi, where as my conclusions are actually right. Less war themed toys and more sci-fi themed toys equal higher sales. Transformers however, was, is now and probably always will be more profitable than G.I. Joe. It's two toys in one for crying out loud! |
08-19-2009, 07:06 PM | #225 |
dubq.ca
Join Date: May 2009
Location: Toronto
Posts: 206
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Quote:
** Please understand this is not a hater thread. It's an honest question!
I was checking out the box office totals and I'm getting a little worried about ROC. As of 8/16 ROC's only at $98,753,000. (This is according to boxofficemojo.com.) It's been reported that ROC cost $175 to make. Let's be honest here if ROC dose not turn an overwhelming profit we wont see a second movie. After a 58% drop in attendance in week two do you think that the DVD sales will decide the fate of GI Joe 2?
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08-19-2009, 07:42 PM | #226 |
Banned
Join Date: May 2007
Location: blasdell, ny near buffalo
Posts: 8,433
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Quote:
I really have to say after reading the tail end of this debate, that I think Hasbro realizes that G.I. Joe is not nearly as successful of a brand it once was. They are, and let's not mince words, "War Toys", parents these days don't like their children playing with instruments of destruction. Kids and us collectors see cool characters w/ specialized skills, backstory and mythos, parents see missiles, gattling guns, and tanks. They start making connections in their heads that war toys are a bad influence in this day and age. Transformers still sells, Batman still sells, G.I. Joe doesn't move as much merch, because it still harkens back to war times. I'm beginning to think the reason Hasbro approved of all the Sci-Fi direction of the new Joe is to make it more fantastical, and less war related. I say "Whatever, it's their property, good luck to yah!" No one is telling me I have to like it. Someone said it best on here, I think it was Samantha, about how do you justify buying army builders thread, I can't quote her exactly, but it was to the effect of, "What I buy needs no justification, if I'm happy with it, that's good enough for me". "If not then I pass and move along, until I see something better." It's a great quote. Hasbro is marketing to parents now days plain and simple, and I guess good thing because I own 8 shares of their stock.
but your right about mom & dads in the us. |
08-19-2009, 08:54 PM | #227 |
Ninja Force UK
Join Date: May 2008
Location: England
Posts: 8,053
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Quote:
No problem Sam.
And jelly . . . I may be wrong, but you are also in the UK and this is the U.S.A. parents do not think like minded in every country. Some countries are fascinated by things associated with war than others. But also this ROC movie has little to do with actual war and more to do with Sci Fi, where as my conclusions are actually right. Less war themed toys and more sci-fi themed toys equal higher sales. Transformers however, was, is now and probably always will be more profitable than G.I. Joe. It's two toys in one for crying out loud!
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08-19-2009, 08:56 PM | #228 |
Ninja Force UK
Join Date: May 2008
Location: England
Posts: 8,053
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Quote:
DNA cloned emporers? Robotic Soldiers? Weather controlling devices? A man with a liquid metal mask? Laser guns? A secret race of ancient Snake men?? need I go on?
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08-19-2009, 09:17 PM | #229 |
THE PITT - Head Janitor
Join Date: Apr 2008
Location: Running with the little guy, Fighting to make change
Posts: 1,412
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Quote:
I really have to say after reading the tail end of this debate, that I think Hasbro realizes that G.I. Joe is not nearly as successful of a brand it once was. They are, and let's not mince words, "War Toys", parents these days don't like their children playing with instruments of destruction. Transformers still sells, Batman still sells, G.I. Joe doesn't move as much merch, because it still harkens back to war times. I'm beginning to think the reason Hasbro approved of all the Sci-Fi direction of the new Joe is to make it more fantastical, and less war related.
I would have to agree on your point about making it more fantastical. It makes sense that they want to movie 'kid/family friendly.' It did seem kind of dorky because Cobra was running around with crap out of Star Trek and Joe had real machine guns. I like machine guns! It is real life. In transformers it was all sci fi and the transformers used ray guns with no consequence. All the humans had regular guns unless you count the T2 Rail gun. Aw well. The RoC movie sucked for many people on account of the detail you just brought up. I can only hope the remedy these issues in the next movie. Just as an afterthought, the movie was in many ways like the original cartoon. The all used ray guns in the cartoon. The movie is no different!!!! YO JOE!!!
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"To sin by silence when they should protest makes cowards of men." -Abraham Lincoln "A little rebellion now and then is a good thing......It is a medicine necessary for the sound health of government." -Thomas Jefferson “They who would give up an essential liberty for temporary security, deserve neither liberty or security” -Benjamin Franklin |
08-19-2009, 09:22 PM | #230 |
THE PITT - Head Janitor
Join Date: Apr 2008
Location: Running with the little guy, Fighting to make change
Posts: 1,412
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Quote:
No problem Sam.
And jelly . . . I may be wrong, but you are also in the UK and this is the U.S.A. parents do not think like minded in every country. Some countries are fascinated by things associated with war than others. But also this ROC movie has little to do with actual war and more to do with Sci Fi, where as my conclusions are actually right. Less war themed toys and more sci-fi themed toys equal higher sales. Transformers however, was, is now and probably always will be more profitable than G.I. Joe. It's two toys in one for crying out loud! Hasbro never releases such numbers to the public because they don't want their competitor companies to know their faults so we will never know their whole story. However, I believe there are more fans for GI Joe.
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"To sin by silence when they should protest makes cowards of men." -Abraham Lincoln "A little rebellion now and then is a good thing......It is a medicine necessary for the sound health of government." -Thomas Jefferson “They who would give up an essential liberty for temporary security, deserve neither liberty or security” -Benjamin Franklin |
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