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10-11-2021, 08:12 PM | #61 |
Iron Grenadier
Join Date: Jul 2011
Location: Hong Kong
Posts: 777
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Quote:
Everyone's points are respectfully noted.
Admittedly, I've grown tired of Star Wars. It's an overrated, one-trick pony, that's still coasting off of the greatness of the first two movies in my opinion. Disney's mismanagement of the brand has given me hope that it will dwindle back to the niche brand it was in late 80s/early 90s. |
10-11-2021, 08:19 PM | #62 |
Just a fan
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Location: NY
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You can hope, but I think you're really misreading the state of Star Wars. It's going gang-busters at the moment, with animated and live-action TV properties. And whatever people thought of The Last Jedi, that movie still grossed $1.3 billion (around $4.4 billion for the sequel trilogy overall). Between the new movies (7 in the works) and the Disney+ hunger for new content (7 new shows in the works), it is a juggernaut at the moment and will remain a mega property for the forseeable future. But maybe your "niche brand" reference is just to the toys? Even that seems highly unlikely with all that new media.
Hopefully that Joe FPS being developed by Hasbro's new video game division will lead to good things. |
10-11-2021, 08:51 PM | #63 |
Iron Grenadier
Join Date: Jul 2011
Location: Hong Kong
Posts: 777
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Quote:
A company like Hasbro has a ton of bandwidth for multiple brands. So, I don't think Star Wars or Marvel popularity necessarily inhibits Hasbro from doing more Joe. Conversely, if those other brands wane (unlikely as that seems now), I don't see how that translates into more Joe, just because those others receded. I think Joe like any property has to make its own case. Fortnite has shown what a video game brand with a great variety of characters/skins can do for a toyline. And I would think with Joe with unique and colourful characters would be well placed for something like that. That said, as a child of the 70-80s, I'd love to see a revived Netflix-type cartoon. |
10-11-2021, 08:59 PM | #64 |
Just a fan
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Location: NY
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Yeah, I think Joe's future really depends on Joe reinvigorating itself via new media, whether it's a game, a show, or some combination.
A company like Hasbro has a ton of bandwidth for multiple brands. So, I don't think Star Wars or Marvel popularity necessarily inhibits Hasbro from doing more Joe. Conversely, if those other brands wane (unlikely as that seems now), I don't see how that translates into more Joe, just because those others receded. I think Joe like any property has to make its own case. Fortnite has shown what a video game brand with a great variety of characters/skins can do for a toyline. And I would think with Joe with unique and colourful characters would be well placed for something like that. That said, as a child of the 70-80s, I'd love to see a revived Netflix-type cartoon. So yeah, G.I. Joe's best bet for gaining traction with this generation is through a kick-ass video game. |
10-13-2021, 04:15 PM | #65 |
Just a fan
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Location: NY
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Here's an interesting quote from Option38.com speculating why G.I. Joe went away in '94:
So why did the book REALLY end? The common belief is that Kenner took over all of Hasbro’s properties in late 1994. They killed the GI Joe line because they were planning to re-launch 3.75 inch Star Wars figures in 1995 (the goofy “Power of the Force” line) and felt the Joes were a threat. So there’s a twisted urban legend belief that “George Lucas Killed GI Joe!!” Link: https://www.option38.com/g-i-joe-a-r...ican-hero-155/ |
10-13-2021, 05:53 PM | #66 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
Here's an interesting quote from Option38.com speculating why G.I. Joe went away in '94:
So why did the book REALLY end? The common belief is that Kenner took over all of Hasbro’s properties in late 1994. They killed the GI Joe line because they were planning to re-launch 3.75 inch Star Wars figures in 1995 (the goofy “Power of the Force” line) and felt the Joes were a threat. So there’s a twisted urban legend belief that “George Lucas Killed GI Joe!!” Link: https://www.option38.com/g-i-joe-a-r...ican-hero-155/ Supposedly the Kenner guys resented the Joe line because it had dethroned them as the kings of the action figure market (and also because the Joes were comparatively more expensive to make than most Kenner figures due to the extra articulation and large amount of accessories). So they scrapped it for GI Joe Extreme, which was (from my understanding) largely created by Kenner designers as an attempt to somehow "one up" the ARAH line. We all know how that turned out and by '97 or so ARAH was starting to trickle back into stores with the TRU exclusives. While I can buy some ego playing into things, I don't think I can quite buy the "We axed it for Star Wars" story, mostly because GI Joe as a brand DIDN'T disappear from shelves as PotF2 started to hit, it just rebranded for a year or so into "Sgt. Savage" and then into "Extreme." Kenner may have wanted to make cheaper figures but they were part of Hasbro now, so deliberately sabotaging a successful brand would have been the kind of thing a board of Directors would have balked at. Inadvertently sabotaging it with dumb designs and no recognizable characters was another matter entirely. My vague and admittedly quite possibly incorrect recollection of Sgt. Savage was that it was originally supposed to be a side line that became the primary line when ARAH got nixed. Last edited by Jmacq1; 10-13-2021 at 05:56 PM.. |
10-13-2021, 05:57 PM | #67 |
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Location: NY
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02-25-2022, 09:07 AM | #68 |
Just a fan
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Ironken was disappointed with Hasbro's 40th anniversary livestream, and posits their priorities are with Disney's brands.
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02-25-2022, 09:32 AM | #69 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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People really need something to "blame" for whatever perceived wrongs they claim are happening, don't they?
Hasbro can walk and chew bubblegum at the same time. What gets made for one line really doesn't have much impact on what gets made for other lines, except in rare occasions (like the great Transformers Movie Toy debacle), and even then it doesn't prevent product from being made so much as delay how long it takes to develop. Retailers buy toy lines based on past sales (and by "past" I mean the last few years or even quarters, NOT the lifespan of an entire brand, so no, it doesn't matter that Joe was huge in the 80's), or basically by "gut feeling", experiences with similar lines, and buying into Hasbro's marketing if it's a new line. Marvel has enjoyed massive multimedia success for a decade and a half. They get a lot of product because they have consistently sold a lot of product over the past several years, and because they have a continuing string of movie tie-ins that all get varying degrees of product. Star Wars is the granddaddy of the modern action figure industry and while it has had some ups and downs in recent years remains a consistent seller with highly popular new media tie-ins (the Disney+ series). So they get a good amount of product for those same reasons. GI Joe Classified is still a relatively "new" line and we're already on track to get a lot more in year two than we got in year one. Because the first year was more successful than anticipated. But they're trying to ramp up production in an environment where global logistics have gotten all botched up, which is making it a lot more difficult all-around. What IS clear is that Hasbro has devoted considerable resources to try to revive the brand as well as employing new strategies to push it further (like sub-licensing to other companies to make figures in other formats, something that would've been unheard of just a few years ago). Anyone who thinks Hasbro isn't putting "enough effort" into GI Joe right now is either willfully blind or has unrealistic expectations. tl:dr - Hasbro exists to make money. Hasbro produces more for lines that have a proven recent record of making lots of money. It will take time for Classified to catch up to Star Wars and especially Marvel. Hasbro is not going to sabotage its' in-house brands for licensed properties. |
02-25-2022, 09:56 AM | #70 |
Just a fan
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Quote:
Last edited by AWOL; 02-25-2022 at 10:10 AM.. |
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