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06-04-2019, 11:41 AM | #1 |
News Staff
Join Date: Jul 2009
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News Post: Hasbro To Re-Launch Micro Machines Toys
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06-04-2019, 12:17 PM | #2 |
Hisstank.Com General
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Location: Georgia
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Are Micro Machines an in-house Hasbro brand? If so, why would they be letting someone else make the toys? I guess Hasbro is out of the toy making business now. This just doesn't make any sense. This is just frustrating to see your favorite toyline be put on the back shelf, of the freezer, behind the big frost/ice ball to be forgotten.
We all know Hasbro sucks at the entertainment business. Just go back to making the toys!!!!
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06-04-2019, 01:06 PM | #3 |
Bill Cosplay
Join Date: Feb 2014
Location: Staying clear of knee-jerk nerds.
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Quote:
Are Micro Machines an in-house Hasbro brand? If so, why would they be letting someone else make the toys? I guess Hasbro is out of the toy making business now. This just doesn't make any sense. This is just frustrating to see your favorite toyline be put on the back shelf, of the freezer, behind the big frost/ice ball to be forgotten.
We all know Hasbro sucks at the entertainment business. Just go back to making the toys!!!! Disney, in particular, has shown how to utilize the entertainment side (motion pictures, television, theme park attractions, etc) to drive interest and grow other sectors. Kids see a Disney channel cartoon or Marvel movie, it fires their imaginations and makes them want to take part in what they just saw, they then see the action figures/dolls/play sets/costumes/etc and it gives them a tangible way to take part. Add to it the fact that our society has ridiculously short attention spans, kids are becoming increasingly more sophisticated, and doing it at earlier ages, and you have a situation that demands short product cycles and constant change. So, in other words, Hasbro is just trying to keep the intellectual properties they own relevant in a world where just making toys isn't enough. They make money, in part, by producing toys for properties licensed from other companies (Disney), but in those instances the entertainment part of it has already been accomplished. All Hasbro does is produce the toys. With their own brands, however, no one is producing the entertainment unless they find someone to do it/do it themselves. In the case of Micro Machines, it sounds like Hasbro has found someone who is willing to pay them a licensing fee to produce Micro Machine products, which allows Hasbro to then concentrate on other things. Maybe they'll produce Micro Machines entertainment or maybe they won't worry about it and instead just utilize the quick infusion of cash the licensing of such a brand gives them for other projects. Last edited by SmokeBellew; 06-04-2019 at 01:14 PM.. |
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06-04-2019, 01:43 PM | #4 |
Bill Cosplay
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Location: Staying clear of knee-jerk nerds.
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Actually, this is a good time to talk about what appears to be the reality of the toy industry today. The following is an oversimplification and by no means is it all inclusive, but I think it lays it out fairly well.
There are basically three types of toy companies today and they fall under one of two classifications: The Big Guys and The Small-Timers. The Big Guys are Hasbro, Mattel and, on a smaller scale, MGA. They are entities that own major/successful brands, and not only produce toys for those brands, but also entertainment. Additionally, they produce toys for major entertainment brands owned by other companies, and they themselves license the rights to produce products for the brands they own to other companies. The Small-Timers are made up of companies that mostly produce licensed products and rarely own a major brand themselves (Jakks Pacific, Hiya, Jazwares, etc) and by companies that have their own concepts/brands and produce them on a much smaller scale (Boss Fight and that Acid Rain company are good examples). Sometimes Small-Timers like Jakks can have a major success with licensed product, but they rarely approach the volume of the Big Guys. The really small Small-Timers like Boss Fight occupy a niche that's profitable for them. Now, sometimes, a break-out hit from an original idea happens, like LOL Surprise for MGA, but that's a rarity nowadays. As I mentioned in the post above, it's awfully hard to have a toy brand that's a global phenomenon on its own in the vein of Cabbage Patch Kids or Barbie or the original G.I. Joe without some form of entertainment backing it up. Last edited by SmokeBellew; 06-04-2019 at 01:57 PM.. |
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06-04-2019, 01:53 PM | #5 |
Hisstank.Com General
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Quote:
It's all one and the same thing nowadays. The money is in intellectual properties and how they're used. It used to be you could produce a toy and that was enough, but things have changed, and it was actually caused in no small part by the toy companies themselves and their "commercial-tainment" of the eighties. Toys themselves no longer drive interest, they've become just another cog in the merchandising machine that begins with entertainment.
Disney, in particular, has shown how to utilize the entertainment side (motion pictures, television, theme park attractions, etc) to drive interest and grow other sectors. Kids see a Disney channel cartoon or Marvel movie, it fires their imaginations and makes them want to take part in what they just saw, they then see the action figures/dolls/play sets/costumes/etc and it gives them a tangible way to take part. Add to it the fact that our society has ridiculously short attention spans, kids are becoming increasingly more sophisticated, and doing it at earlier ages, and you have a situation that demands short product cycles and constant change. So, in other words, Hasbro is just trying to keep the intellectual properties they own relevant in a world where just making toys isn't enough. They make money, in part, by producing toys for properties licensed from other companies (Disney), but in those instances the entertainment part of it has already been accomplished. All Hasbro does is produce the toys. With their own brands, however, no one is producing the entertainment unless they find someone to do it/do it themselves. In the case of Micro Machines, it sounds like Hasbro has found someone who is willing to pay them a licensing fee to produce Micro Machine products, which allows Hasbro to then concentrate on other things. Maybe they'll produce Micro Machines entertainment or maybe they won't worry about it and instead just utilize the quick infusion of cash the licensing of such a brand gives them for other projects.
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06-04-2019, 02:09 PM | #6 |
Bill Cosplay
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If all they wanted was cash for the right for someone to make toys for them, then why did they kill the club? I know it wasn't a big money maker for Hasbro, but I'm assuming it was no skin off their sack to let the club do their thing. It just seems that they made some big plan for GI Joe, and now it's been scrapped, and the loyal customer base (us) suffers.
We may never know (at least not for some time) what exactly happened with the club losing the license and just what exactly Hasbro's plans were, but I I think whatever they were, they've changed because I don't think "Hascon" was a success. I also think a big part of why funpub lost the license was due to our own complaints. |
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06-04-2019, 02:59 PM | #7 |
Crimson Guard
Join Date: Feb 2010
Location: Richmond, VA
Posts: 2,226
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Funpub likely failed because the TF side was losing steam, and there were a TON of complaints from us, the fans.
Now Hasbro is doing "online exclusive select series" for TFs that basically fill the void for the toys the club used to do (G2 sideswipe, red swoop, etc) for a lower price and without the club's problems. Eventually Hasbro will figure out how to make a con work, they're supposedly trying to move their HQ to LA to be closer to their movie/TV stuff, so we'll see. Joe was always much smaller than TFs for the club (sales wise) so without that it makes sense to cancel the contract. |
06-04-2019, 03:00 PM | #8 |
Crimson Guard
Join Date: Feb 2010
Location: Richmond, VA
Posts: 2,226
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On the actual topic of the thread: if they make GI Joe vehicles as Micro Machines and the quality is good, I'm in. Cheap, small, desk toys from Joe? Sure!
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06-04-2019, 04:31 PM | #9 |
Crimson Guard
Join Date: Sep 2007
Location: Houston, Tx
Posts: 2,197
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Let’s see some G.I Joe Action Fleet!
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06-04-2019, 05:03 PM | #10 |
Crimson Guard
Join Date: Nov 2007
Posts: 2,496
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