Thanks, AVAC! Yeah, it's a great book. It's too bad many of the well-meaning Joe fans are also the first to start bashing and naysaying (especially about the Hasbro bottom-line of all things), but I suppose it's the nature of MB's that people need things to bitch about.
i've been meaning to pick up that book toy wars, thanks for reminding me! btw, i like your perspective on things, and i a got a few ideas on how to change things. just saying. ;)