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09-28-2013, 04:50 PM | #41 |
Hisstank.Com General
Join Date: Oct 2008
Location: Atlanta
Posts: 11,379
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Quote:
As someone who previously had zero interest in the "building brick toy genre" i'm really impressed with Mega Bloks. Lego has had 30+ years to convince me , a toy fan, to purchase their product and haven't been able to .
Mega Blocks, with the simple addition of adequately articulated semi realistic micro action figures, has turned me into a paying customer in a matter of 2 days. Someone in Legos research and marketing department has failed to do their job. And it isnt as though i'm drawn to soldier action figures. I'd have been pleased with superheroes, wrestlers, robots or any number of generic well articulated micro action figures. |
09-28-2013, 05:06 PM | #42 |
Iron Grenadier
Join Date: Apr 2009
Location: Great north
Posts: 991
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Quote:
IF Lego isn't interested in capitalizing on that potential business then that's their call but in most businesses with shareholders they want to maximize profits and opportunities. Call of Duty figures and brick sets look great regardless of who made them. I'm just surprised Lego, the bigger, older and better funded company didn't. It seems like a blown opportunity to me. But with their profit margins im sure they don't care. They don't need to try as hard. Of course had Lego made the sets with their 30 yr old mini figures i wouldn't even be having this discussion nor would i have any interest in any brick company. Lego very much reminds me of what the Mega Man creator Keiji Inafune said about Capcom and the video game industry before quitting recently.... Last edited by Plasticfan; 09-28-2013 at 05:11 PM.. |
09-28-2013, 05:12 PM | #43 |
Crimson Guard
Join Date: Feb 2011
Location: Georgia, USA
Posts: 3,459
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Quote:
And yes, whilst it would be great to see some innovation in the core figure design, at the same time it's a bit like saying The Simpsons would be better if everybody had ''proper'' skin tone and it was all in 3D. The Lego Minifigure is incredibly iconic and it's not something they're going to really do anything with.
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09-28-2013, 05:42 PM | #44 |
Iron Grenadier
Join Date: Apr 2009
Location: Great north
Posts: 991
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Quote:
Again, it's about Lego's anti-war policy.
And yes, whilst it would be great to see some innovation in the core figure design, at the same time it's a bit like saying The Simpsons would be better if everybody had ''proper'' skin tone and it was all in 3D. The Lego Minifigure is incredibly iconic and it's not something they're going to really do anything with. I should be more specific... I understand Legos anti war policy and applaud it. I have no specific allegiance or loyalty to toy soldiers (in fact i don't currently own any). I have no issue with Lego specifically (i'm rather indifferent to them as nothing they have made was something i considered purchasing. ever.). With that said..much like Toyota and Lexus, the previous Chrysler and Mercedes relationship or even Marvel Comics and some of their comic subsidiaries a large company like Lego has the funds to provide different types of product under a different name brand banner that they wouldn't create under the Lego brand that they would still control financially (thus capitalizing on new income streams). Lets call it...Brick 3000 heheh. This doesn't mean that they would need to make war toys that violate their anti war policy but they could make better articulated toys or more creatively ambitious products without alienating their core Lego fans under the Brick 3000 subsidiary. I'm going to leave the Lego topic alone though as i realize that for brick fans there is a deep polarization amongst the community (that i previously wasnt aware of). Im just speaking as a guy that couldn't care less about any companies bricks not very long ago but now has interest due to Mega Bloks Call of Duty awesome figures. If Mega Bloks stopped making the awesome figures i wouldnt care about their bricks either. Because they do ..i'm buying their bricks. It's pretty cut and dry for me. If lego made something i liked id buy it. Last edited by Plasticfan; 09-28-2013 at 05:44 PM.. |
09-28-2013, 11:07 PM | #45 |
Crimson Guard
Join Date: Jan 2008
Location: Los Angeles
Posts: 1,854
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I'm not a Lego fan really, but you're really judging Lego too much by your own personal tastes and preferences. Lego has become HUGE in the toy world. I keep hearing they're #1 in boys toys. Why on earth would they chance their iconic mini-figures at this point? They would likely upset their existing fanbase. Part of the appeal of Lego, is their mini-figure design hasn't changed in decades. In fact, it would be bad business to do so.
This leaves other companies/brands, like Mega Bloks and Kreo, to offer slightly different product and find a small niche in the construction toy market. I love the MB Halo stuff, eventually picked up the Warcraft stuff due to its fantasy elements, and now love the Call of Duty line. I prefer them over Lego because of the more poseable mini-figures, but I realize I'm a niche demographic that is far smaller than fans of the existing Lego style. |
09-29-2013, 01:13 AM | #46 |
Iron Grenadier
Join Date: Apr 2009
Location: Great north
Posts: 991
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Quote:
I'm not a Lego fan really, but you're really judging Lego too much by your own personal tastes and preferences. Lego has become HUGE in the toy world. I keep hearing they're #1 in boys toys. Why on earth would they chance their iconic mini-figures at this point? They would likely upset their existing fanbase. Part of the appeal of Lego, is their mini-figure design hasn't changed in decades. In fact, it would be bad business to do so.
This leaves other companies/brands, like Mega Bloks and Kreo, to offer slightly different product and find a small niche in the construction toy market. I love the MB Halo stuff, eventually picked up the Warcraft stuff due to its fantasy elements, and now love the Call of Duty line. I prefer them over Lego because of the more poseable mini-figures, but I realize I'm a niche demographic that is far smaller than fans of the existing Lego style. For all intents and purposes Mega Bloks is "Brick 3000" lol. Im definitely a part of the niche demographic that mega bloks call of duty figures appeal to. Transformers are a dominant brand in the boys toys market as well. Outside of the mythos (i enjoy the comics and story for example) TF product generally doesnt appeal to me either. To each their own Last edited by Plasticfan; 09-29-2013 at 01:15 AM.. |
09-29-2013, 04:11 PM | #47 |
Hisstank.Com General
Join Date: Oct 2008
Location: Atlanta
Posts: 11,379
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Quote:
Using that analogy one could look at other Simpsons product (movies and theme park ) that is slightly different and offers a different experience for people who only had a fringe interest in their core product (in this case the simpsons tv series) and say the Simspons creators did diversify their offerings.
I should be more specific... I understand Legos anti war policy and applaud it. I have no specific allegiance or loyalty to toy soldiers (in fact i don't currently own any). I have no issue with Lego specifically (i'm rather indifferent to them as nothing they have made was something i considered purchasing. ever.). With that said..much like Toyota and Lexus, the previous Chrysler and Mercedes relationship or even Marvel Comics and some of their comic subsidiaries a large company like Lego has the funds to provide different types of product under a different name brand banner that they wouldn't create under the Lego brand that they would still control financially (thus capitalizing on new income streams). Lets call it...Brick 3000 heheh. This doesn't mean that they would need to make war toys that violate their anti war policy but they could make better articulated toys or more creatively ambitious products without alienating their core Lego fans under the Brick 3000 subsidiary. I'm going to leave the Lego topic alone though as i realize that for brick fans there is a deep polarization amongst the community (that i previously wasnt aware of). Im just speaking as a guy that couldn't care less about any companies bricks not very long ago but now has interest due to Mega Bloks Call of Duty awesome figures. If Mega Bloks stopped making the awesome figures i wouldnt care about their bricks either. Because they do ..i'm buying their bricks. It's pretty cut and dry for me. If lego made something i liked id buy it. Their first attempt at a come back in the late 90's due to lagging sales by trying to innovate and doing too many things outside of their core almost caused them to go out of business all together. Getting back to their roots after 2003 and incorporating small innovations a little at a time has them at double digit growth in sales and profits. I think their focus on quality of their bricks and building experience is what sets them apart head and shoulders above all other building brands. I'm guessing that adding too much articulation to their minifigure would reduce the durability and make them easier to break. It's the reason why they decided to make their new Friends minifigure even less articulated than a regular minifigure in that their legs do not swivel independently. Even things like going to flesh tones when they started doing Star Wars sets was considered a big deal and you still have fans who are adamant about sticking to only the yellow skin tone. Same thing happened when they launched their successful girl oriented them, Friends. There was a ton of backlash from Lego fans and even feminist groups over what a mistake it was to go this direction. Lego stated they went through a great deal of market research and study before moving forward with the Friends theme. They got through the negative press surrounding the theme and seems to be doing very well for them. So, I would say that Lego has done the exact opposite of failing to do their job and has figured out their core of who they are as a company and what customers like about them. Edit: BTW, Lego is a family owned privately held company. Last edited by sharky; 09-29-2013 at 04:17 PM.. |
09-30-2013, 05:08 AM | #48 |
Iron Grenadier
Join Date: Apr 2009
Location: Great north
Posts: 991
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Quote:
I could argue that point but that would totally derail this thread which i have no desire to do. I definitely get your point though and can appreciate the facts you laid out (and agree with the course of action the company chose in light of those facts). Lego is a bit creatively ham strung due to their own enormous success. That isn't a bad problem to have Clearly they are selling large quantities to their core consumer base and keeping themselves in the black. That's better than a lot of companies that had creative but flash in the pan product runs. Longevity is something worth respecting. Off topic: Nova's (aka Nova Science) mini Lego Factory documentary is well worth the watch if you havent seen it. On Topic: I cannot wait until the Call of Duty figure body designs are incorporated into other lines. I keep looking at past Mega Bloks mini figure customs and for the most part..im not impressed (for the most part. I can think of 5+ off of the top of my head that are pretty damn good/ A lot of HALO comes to mind as well as WOW customs using larger bodies). On the other hand if those customs were updated using the COD bodies i'd think they were fantastic. I cant stop looking at Ash Talons picture of the figure in the kneeling while aiming position. These are taking way to long to come out .... |
10-01-2013, 12:17 AM | #49 |
Iron Grenadier
Join Date: Apr 2009
Location: Great north
Posts: 991
|
A fantastic review of the Call of Duty "chopper strike" set !
http://www.spartanbloks.com/forums/s...5079#post85079 |
10-03-2013, 08:23 PM | #50 |
Iron Grenadier
Join Date: Apr 2009
Location: Great north
Posts: 991
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Also light Armor Firebase review
and images from member Phiz More images can be found here: Mega Bloks does Call of Duty line (swivel biceps) - Building Block Figures - Minimate Multiverse |
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