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11-28-2009, 10:32 AM | #1 |
Cobra Viper
Join Date: Dec 2008
Location: Section 19/84 of the New Global Cobra Empire
Posts: 281
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I thought many would find this article interesting:
Hasbro: Where Toys Are Still Serious Business - BusinessWeek Quote:
The media partnerships bring Hasbro more than royalties and licensing payments; they drive toy sales. G.I. Joe revenues topped $100 million through the third quarter, lifted by the Paramount movie G.I. Joe: The Rise of Cobra. Such movie-driven sales have helped Hasbro, the second-largest toy maker behind Mattel (MAT), though they haven't been enough to keep revenue from slipping 2% in the third quarter, to $1.28 billion, in line with the rest of the U.S. toy industry. Thanks to cost cutting, however, profit increased 9%, to $150.4 million.
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