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04-16-2021, 10:11 AM | #21 |
Hisstank.Com General
Join Date: Jun 2018
Location: VA
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I think you're mistaken. But it's not worth belaboring here. We will simply wait and see how Pulse develops and how Hasbro and Mattel treat these types of lines over the next year or two.
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04-16-2021, 10:37 AM | #22 |
Crimson Guard
Join Date: Sep 2017
Location: Michigan
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Quote:
Except you forget that Hasbro doesn't make it's money when we, the consumer buy the product. They make their money when the retailer that sells the product to us buys the product.
In other words, Hasbro gets its' money whether the product ends up in our hands, rots in a distribution center, gets stuck on a boat somewhere, or even gets shipped straight to Ross or Marshall's or TJ Maxx. In most cases, "we" are not Hasbro's direct customers. The retailers are. We may be the end consumer, but we're not the paying customer (to Hasbro). Also, bare shelves means the available product has sold, so....kind of defeating your own point there. Could they sell more? Maybe, but retailers don't care if a Scalper wipes out two cases of GI Joe Classified in one trip or if 2-4 legit collectors divvy them up or Mary-Jo Soccermom managed to get a Snake-Eyes for her kid or whatever. Just that the product sold. If shelves are clogged up with every Joe you could want, whenever you want, you have a massively pegwarming line.
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04-16-2021, 10:46 AM | #23 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,578
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Fair enough, but if it's not worth belaboring here, then where? I don't disagree that collector-oriented action figures will eventually be relegated strictly to a boutique product, but I think that's a lot further away than you're implying.
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04-16-2021, 10:56 AM | #24 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,578
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Quote:
You want to be able to find the "hot" figures (IE Cobra Infantry, at the moment) on the pegs whenever you decide to walk into a store that carries them. If the "hot" figures are readily available to that degree, the rest of them are going to be pegwarming like hell. Especially if they go off of current data, where virtually all the Classified figures have sold through quickly (so ALL of them are "hot"). Hasbro and retailers don't have magic abilities to tell exactly how many of each figure is needed to meet demand, and in the absence of that, it's probably better to underserve demand than exceed it (because that builds hype). I mean, Classified isn't one of the hottest lines (with collectors) of the past year because everyone was able to get what they wanted easily.... |
04-16-2021, 11:01 AM | #25 |
Hisstank.Com General
Join Date: Jun 2018
Location: VA
Posts: 6,169
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Quote:
I don't have any new information and we've gone back and forth. I think Hasbro has made a big investment in Pulse and I think the days of it having only 2,000 of a Classified figure (like Red Ninja) are over. I suspect it will play a bigger and bigger role at getting these $20-$30 figures to market and I don't think Walmart and Target view it as a competitor. I doubt they care one bit what Pulse does (Walmart exclusives are even being sold on Pulse now). I don't think Pulse will be the only place you can get these types of figures in the future, but I bet it increasingly becomes a major source of them. It finally seems the industry is waking up to the fact that collectors are buying a massive percentage of these high end action figures and it doesn't matter whether they ever make it to retail pegs or not. This market will increasingly be served by online preorders and orders, and to capture collector dollars (which I'm sure Walmart and Target don't care that much about), you will have to sell the product that way. It may end up only in boutiques, as you say, but I think the future is just that it will end up almost entirely online and with an increasing percentage being sold directly by Hasbro and Mattel, themselves.
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04-16-2021, 11:16 AM | #26 |
Crimson Guard
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04-16-2021, 12:01 PM | #27 |
A Cimmerian
Join Date: Jun 2016
Location: Mountain of Power
Posts: 11,063
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In today's world, I don't think it's unreasonable to have defined pre-order periods wherein any consumer can order and ultimately receive the quantity they desire. Pre-orders selling out in a matter of minutes is absurd. No company can manufacturing indefinitely, and no store can supply forever, but there's no reason that Hasbro and its partners can't say, "here's this product, who wants it?", and everyone who says yes should be able to get it.
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04-16-2021, 12:38 PM | #28 |
That Ruined Face
Join Date: Sep 2007
Location: magical mid-tn
Posts: 4,793
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Quote:
Especially if they go off of current data, where virtually all the Classified figures have sold through quickly (so ALL of them are "hot"). Hasbro and retailers don't have magic abilities to tell exactly how many of each figure is needed to meet demand, and in the absence of that, it's probably better to underserve demand than exceed it (because that builds hype).
I mean, Classified isn't one of the hottest lines (with collectors) of the past year because everyone was able to get what they wanted easily....
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04-16-2021, 10:24 PM | #29 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,578
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Quote:
In today's world, I don't think it's unreasonable to have defined pre-order periods wherein any consumer can order and ultimately receive the quantity they desire. Pre-orders selling out in a matter of minutes is absurd. No company can manufacturing indefinitely, and no store can supply forever, but there's no reason that Hasbro and its partners can't say, "here's this product, who wants it?", and everyone who says yes should be able to get it.
Which leads us back to the "Hasbro becoming a competitor rather than a partner" scenario, because Hasbro Pulse is probably the only place that could get away with that without completely upending how they handle inventory and sales. |
04-16-2021, 10:34 PM | #30 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Quote:
I'm not sure you will ever be able to just go and order four popular troop builders from Pulse (or even Amazon). Stormtroopers, for example, are hardly ever available for mass ordering. So it's either preorder them when they pop up, or hope they appear at retail.
That being said, there should be more opportunities to order or preorder these Classified figures than there have been so far. For S&Gs, I put in 20 Stormtroopers in my cart for Entertainment Earth...and they clearly had NO issue with that. While Hasbro doesn't make some of this stuff available all year around, you CAN'T say they haven't made efforts to mitigate the issue. In terms of GI Joe, Hasbro is doing fresh runs of the ENTIRE LINE which are readily available for preorder RIGHT NOW for delivery between May and August. Quote:
In today's world, I don't think it's unreasonable to have defined pre-order periods wherein any consumer can order and ultimately receive the quantity they desire. Pre-orders selling out in a matter of minutes is absurd. No company can manufacturing indefinitely, and no store can supply forever, but there's no reason that Hasbro and its partners can't say, "here's this product, who wants it?", and everyone who says yes should be able to get it.
Collectors are cheap, lazy and impatient. "Produce on demand" was done for the Regal Cobra Commander...and it was about 5 months between the end of the order period and delivery of product. As is, there remains an ENORMOUS fuss over the fact you can't walk into Walmart and find whatever you want right now. Can you imagine the irritation that some people might have to wait 6 months to get their toys? Hasbro IS making stuff available multiple times, but ultimately it IS up to you, the individual, to keep an eye open for this stuff. Online retailers have weekly newsletters and are MORE than happy to sell you toys. The ONLY thing I can't order anymore are the first iterations of the wave 1 Classified figures (who got replaced by the repaints which are readily available for preorder)
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