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02-21-2013, 12:27 PM | #161 |
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Quote:
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A commercial being run several times on a network that has a high enough viewership to be worth a hoot (which...isn't the Hub) probably costs more than the entire new-tooling budget of the Joe line for an average year.
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Oh, and G.I. Joe has a clear marketing plan right now, it's called "G.I. Joe: Retaliation."
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Put more simply: Marketing costs money. A LOT of money (a full-on "marketing blitz" can be well over $100 million dollars). Why in the holy hell should Hasbro spend millions on marketing that's unlikely to result in a corresponding increase in sales?
Last edited by Psycho Joe Guy; 02-21-2013 at 12:30 PM.. |
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02-21-2013, 12:33 PM | #162 |
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Actually neither of you guys know what you're talking about since you don't work for Hasbro, Paramount or WWE...
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02-21-2013, 12:40 PM | #163 |
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...but I DO work for several cable networks and know the exact amounts commercials cost and while I'm not about to give a specific name, network, or amount here, I am WELL informed on the subject.
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02-21-2013, 12:51 PM | #164 |
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Let's face it: there is very little advertising for ANY toys these days. It is very different from our childhood where EVERY brand seemed to have a commercial. GI Joe used to have some advertising in comics, but even that seems to have dried up. The movie seems to be the vehicle for the advertising.
But I don't think GI Joe in particular is dead with kids. It has been essentially missing for a year; give it a few months to determine if it can make a comeback like TMNT and Power Rangers and others have.
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02-21-2013, 01:11 PM | #165 |
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Here's the thing. I've said this before on threads but usually it wasn't as relevant as it would be on this thread. I think as far as the brand goes and knowing who the characters are kids are not all that interested BUT they do like the toys and will play with them along with their Spider-man/Iron Man/ Transformers toys etc. I've given my nephew for example several Joe figs mainly that I got for cheap from when they clearanced all the ROC wave 1 stuff or stuff from TJ Maxx and to this day he still plays with those all the time. He mainly utilized them as generic bad guys though. The bottom line though is that if they want their parents to buy them or find joy out of them for whatever reason then mission accomplished.
I know he also pretends the ROC Baroness is Black Cat. I mean, there is no Black Cat figure in the Spider-man line to just go buy and she is a highly durable/posable figure and aside from not having the white hair she looks the part for a kid and gets the job done. I remember I did this all the time if I didn't have certain figs. I'd have to pretend others that looked similar were other figures. The figures just most importantly have to be eye catching and look cool. For example: To a kid Crimson Neo Viper = Looks very cool. Wave 1 Retaliation Duke = not so cool. Wave 1 Retaliation Snake Eyes = not half as cool as the ROC one. Retaliation Red Ninja and Storm Shadow = they have a coolness chance with kids I think. Kids also too are not idiots. They know a MU Spider-Man with multiple points of articulation is far cooler than something from the Amazing Spider-man movie line. Moving down in quality can hurt them in that market as well, not just adult collectors. Last edited by Rainbow Viper; 02-21-2013 at 01:14 PM.. |
02-21-2013, 01:36 PM | #166 |
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I don't know what other boys might be like but my younger nephews love GI Joe. I gave them some of my extra 25th figures and got them the Skystrikers one year for Christmas and they seem to love the toys. Having GI Joe on the shelves again will make it easier to birthday shop this year.
Hopefully Hasbro has found the right formula to make the toys appealing to kids. So many times I've heard about the death of GI Joe since the 1980's only to see the brand find new ways to come back. A brand that just can't seem to stay dead for long. |
02-21-2013, 02:09 PM | #167 |
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02-21-2013, 02:12 PM | #168 |
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Quote:
No sarcasm intended with that statement. I was wrong, and I apologize to PsychoJoeGuy for the combative and aggressive nature of my post responding to his. My own beliefs on the subject were informed primarily through anecdotal evidence and simply "what I've heard" over the years. Don't get comfy folks, I'll still be my usual combative asshole self in the future, but when I am well and truly wrong I will cop to it. Now, no aggression or sarcasm intended, but does that low six-figures you mentioned earlier cover multiple cable channels at once, or just one? I know the same companies often own several cable channels at once, so do you effectively buy time on all their networks at once? Additionally, in your professional opinion: If it's so (relatively) inexpensive, why do you feel that so few toy companies are taking advantage of it? Are there no competent marketing professionals working for Hasbro or Mattel or whoever? Or is it simply a matter of "maximize profit margins at all costs" so they don't even bother taking the slightest risk that they won't get a sufficient return on the investment? |
02-22-2013, 01:47 AM | #169 |
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Quote:
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Now, no aggression or sarcasm intended, but does that low six-figures you mentioned earlier cover multiple cable channels at once, or just one? I know the same companies often own several cable channels at once, so do you effectively buy time on all their networks at once?
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Additionally, in your professional opinion: If it's so (relatively) inexpensive, why do you feel that so few toy companies are taking advantage of it?
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Are there no competent marketing professionals working for Hasbro or Mattel or whoever? Or is it simply a matter of "maximize profit margins at all costs" so they don't even bother taking the slightest risk that they won't get a sufficient return on the investment?
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