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12-31-2011, 07:45 AM | #1 |
Banned
Join Date: Sep 2011
Location: the hills
Posts: 759
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It seems we go on incessantly about Hasbro's mismanagment of the GI Joe brand and how we can never find most of the figures in stores, yet every Walmart, Kmart, Toys R Us, and Target has an endless supply of shelfwarming 12" figures that cost substantially more than most of the entire 1/18th scale line. Only the large vehicles cost more. Why is it that seemingly every retail outlet can find shelfspace for the 12" Joes while increasingly the only way to find small Joes is online?
I fully realize that before 1982, "GI Joe" didn't mean anything BUT 12" dolls, but is Hasbro's marketing so tied to history that the large figures that don't sell end up taking up retail space away from the small stuff that do? The 12" GI Joes go for $20-25 and there are always dozens of them in every store, yet many retail outlets are currently dropping small-scale Joes, even though they're selling out of them, while the unsold shelf of 12" dolls sits below the cleared pegs that used to hold small Joe figures. In my hunt for GI Joe, the ONLY cases for 12" Joes I ever saw were the initial stock- never any restock and they never seemed to sell AT ALL. I would say a conservative estimate for the ratio of small to large Joe sales is at least 100 to 1. Am I off-base or just missing something? Has Hasbro ever addressed this anywhere? I really think that if Hasbro hadn't sank so much into the 12" commemorative figures that only a handful of middle aged collectors bought, some of us might have seen wave 3 and 4 of POC AND 30TH. Can anybody shed some light on this? |
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12-31-2011, 09:34 AM | #2 |
Cobra Viper
Join Date: Nov 2010
Location: North Carolina
Posts: 356
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Perhaps Hasbro and retailers were both banking on consumers having more demand for nostalgia during the Christmas shopping season- many things seemed to tilt that way this year. I really liked the Joes that were chosen for the 12" line- firefighter, police officer, various soldiers. The kind of figures many kids could have looked at and said "He's just like my dad/grandpa/uncle/big brother/neighbor," etc. I wouldn't mind having a couple of these, but things with money were just way too tight this year (so maybe it's a good thing the only figures I could find were $4 ROC figures of Storm Shadow and Dr Rex over and over again!).
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12-31-2011, 10:45 AM | #3 |
Ex-Pharisee
Join Date: Apr 2008
Location: 742 Evergreen Terrace
Posts: 12,216
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Idk. I wonder if people in general look at the 2 sizes as different product altogether. I kinda do, in a way. With 12", there are no characters, and there are a limited number you can get, whereas with the 4", there are well-defined characters and quite a few to choose from. There are still people who collect 12" Joes, but the 4" have been around long enough to make a name for themselves. It does seem that the 12" don't sell that well, although they do move to some extent. Perhaps, though, the retail plan should be inverted and maybe the 4" should be easier to get in the store an thy order less of the 12", which might have to be gotten online.
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12-31-2011, 11:06 AM | #4 |
Banned
Join Date: Mar 2008
Location: second amendment hell
Posts: 3,059
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unless youre getting sideshow 12"ers, i'm hooked! and that shit at retail...aint no way no how gi joe as i know it, sorry thats a bygone era and as much as i appreciate that it led to joe as we know it, that past is best left as that. hasbro needs to turn over all 12" production to sideshow, and focus on 3.75/4.0 shit.
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12-31-2011, 11:15 AM | #5 |
a state of peace
Join Date: Jul 2008
Location: Texas
Posts: 61,136
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The 12" doesn't effect the 1/18th line this time. It was a bone for 12" collectors that failed to launch. ME figures aren't punished for this one.
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12-31-2011, 11:34 AM | #6 |
dreadnok wanna bee
Join Date: Sep 2010
Location: utah, USA
Posts: 205
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i collect both scales and i can tell you that these 12" figures SUCK hasbro has made these sets before but with better plastic and better figures for the same price i havent bought any of them because i already have the superior ones, its like if hasbro started making o-rings again but with shittier plastic for the same price.
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12-31-2011, 11:53 AM | #7 |
Crimson Guard
Join Date: Jan 2008
Location: Manassas, Virginia
Posts: 1,008
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I know I picked up the current crop of 12" figures for $10 a piece for the new Captain Action suits coming out. These new ones don't even compare to what was done even five years ago. And I put one next to my DC Direct Sgt. ROCK and it is just sad.
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12-31-2011, 12:17 PM | #8 |
Iron Grenadier
Join Date: Jul 2009
Location: Cincinnati, Ohio
Posts: 756
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I don't think so, buth then again, I'm no expert.
Despite my lust for 1:18th Joes, I still want to pick up the 12" paratrooper, and that new SWAT style 12" that coming out soon.
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12-31-2011, 01:25 PM | #9 |
Crimson Guard
Join Date: Sep 2008
Location: Toronto, Canada
Posts: 1,045
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The 12inch joes don't have any impact on the small joes. They are inferior to recent past joes that were of much higher quality. WTF happened? I recently bought a 12 inch PTE figure from an outlet store for $5. It is head and shoulders outstandingly better than hasbro. It is a bomb disposal expert with mulitiple layers of clothing for a man doll. It's no Dragon figure, but this PTE figure could knock Barbie off her fashion perch just for the quailty, craftmanship, and detail.
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12-31-2011, 01:33 PM | #10 |
Crimson Guard
Join Date: Feb 2007
Location: Louisville
Posts: 2,758
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I used to love 12" Joes. These not so much. It seems those resources would be better used on Hasbro's other brands.
How did they not know these 12" were going to fail??
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