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10-03-2011, 04:51 PM | #1 |
Live it to the fullest...
Join Date: Jul 2009
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Just what the title says. What does Hasbro need to do to put GI Joe up there with Star Wars and Transformers? I know distribution sucks but that can't be everything. They have had Renegades on TV, then yanked it before the toys even hit. They released a hit movie with Rise of Cobra (like it or not the movie had the biggest August opening ever and grossed 302 million dollars while in theaters). They flooded the market with ROC product. Yet here we are 4 years after the 25th Anniversary line and the product is probably the best it's ever been yet we can't find it and are told the reason is because it won't sell. So what would it take to put GI Joe on the next level? Multiple you lines flooding the market? A more entertaining movie? A long running cartoon? TV commercials so kids see the product? Maybe it never will be as popular. What do you guys think?
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10-03-2011, 04:59 PM | #2 |
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the first problem is the question. you can't make a brand simply as strong as Star Wars, or even Transformers for that matter. if there was a magic formula everyone would do it.
some ideas, brands, stories simply resonate with consumers, and Star Wars certainly does, and to a lesser extent Transformers. that would be like asking what can RC Cola do to reach Coke level? it can't, the Coke brand is simply a difference maker. you can't set out to create a Star Wars, so the question is what can G.I. Joe do to become relevant with toy consumers again? my opinion is that Hasbro's fear of the military has cost them. we just went through nearly a decade where one of the most popular forms of entertainment was a realistic military video game series whose sales continue to go strong. how Hasbro could refuse to leverage the obvious interest in Modern Warfare and not create a G.I. Joe line that reflects modern warfare is astounding to me. the Joe brand is confused, and if Hasbro doesn't know what it is how are customers going to know and thus be interested in it? because I'm willing to bet when people hear the term and the brand G.I. Joe their first thought is military, not sci-fi warfare, and the toys simply don't match what people think of the brand. G.I. Joe has to be what it is, and expand from there. and ultimately it is military. |
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10-03-2011, 04:59 PM | #3 |
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new designers?
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10-03-2011, 05:06 PM | #4 |
Cobra Soldier
Join Date: Dec 2008
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My nephews didn't know what GI Joe was until I showed them with the start of the 25th line. Now they love it and so does my son so I would think commercials would be a good start. A lot of kids don't know what it is and you can't have a new movie out every year or two. Commerials on the cartoon network, nick., and disney channels would be a great start. More toys in the toy sections at Walmart, TRU, Target ect. would also help. Nobody knows they are available when you have to go to five stores to find 5 figures.
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10-03-2011, 05:08 PM | #5 |
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it may not have been Joe's finest hour, but when the brand was struggling Hasbro licensed Street Fighter to help the brand. how much sense would it have made to license Call of Duty and release a set of figures under the Joe Brand as a Modern Warfare subset?
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10-03-2011, 05:11 PM | #6 |
Roboskull Pilot
Join Date: Feb 2008
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You can't. Simple as that. GI Joe will never have the mass appeal that SW and TF have no matter what Hasbro do.
Star Wars is Star Wars, and Transformers pretty much did everything right - Kids loved robots, cars and spaceships. That they gave the line such a good back-story is a huge bonus. Strip away the fact that we've grown to love the characters over the past 30 years and GI Joe just doesn't have that factor to immediately grab a kid anymore.
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10-03-2011, 05:19 PM | #7 |
ha!
Join Date: Jul 2011
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sell a little piece of gum packaged with each figure, Lace it with a very small amount of crack. Like tops did with its trading cards.
IM ONLY KIDDING...i know nothing about marketing |
10-03-2011, 05:20 PM | #8 |
Gunslinger
Join Date: Nov 2007
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Would it be too political for Hasbro to bring in new elite soldiers or adapt the classic characters into Iraq and Afghanistan veterans? In the 80s, many of the characters were touched in some way by their experience and training in Vietnam. Why not bring them up to date?
One of the reasons that the first Iron Man movie resonated so well with the public was the terrorist connection. We were introduced to a spoiled rich genius who gets everything taken away and his life held in the hands of a group of armed thugs. Without taking anything away from the current real world heroics of our military, establishing a fantasy link to some of these events might give GI Joe a foothold into the minds of parents and children of today.
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10-03-2011, 05:22 PM | #9 |
ha!
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hasbro already said they are not planing a realistic based theme
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10-03-2011, 05:26 PM | #10 |
GEEEK
Join Date: May 2009
Location: boise idaho
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i dont get it. im biased but when i walk down the toy aisles full of garbage on 50 pegs it makes me truly sad to see such a superior product struggle so hard.
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