[DFender]

Quote:

Originally Posted by wehrmanm

Stepping into industry pants a bit (I am already wearing them), you always want consumer input - before design, during, and prior to launch.

Look at MOTU Origins Snake Put - their "voters choose" sample (people could vote twice) may have hidden an impassioned split vote behind a common secondary vote. That is, people selected two items, but didn't rank them; if most chose Attack Trak or Fright Zone as their top choice, but both chose Snake Pit as their second, Snake Pit wins.

Then the actual design wasn't up to par with what consumers wanted - in design, in price. It was 1000% going to fail, and Mattel's consumer research (happening FAR too late in the process, about a week before the planned launch) was enough to get them to walk it back and postpone. Saving face, time, and money. But if they did that earlier they could have saved more time, money, face.

Also, large corporations are planning 2026 already. Hasbro knows (and may be already in early design stages of) not just the 2026 Classified release schedule, but they probably already know the 2026 Joe Classified Haslab. Even if it's known, you need customer input. As I tell my stakeholders, AI is great, but it's not enough.

Even if they knew the next few iterations, you have to do quality consumer research in order to make sure consumer are enthusiastic with the product, features, extras, and price.

I mean I hear you. I also have a job that works on things months / years ahead of time. I just find it hard to believe that the next 3 haslabs are already decided on. In fact I'm almost certain they're not. We're talking 36 month lead time on something that still wouldn't go into production development until the campaign ended.

From what everyone here has said, the focus groups have shown multiple vehicle options and then options by vehicle. Which would imply they weren't all decided on yet. Do I believe they're already developing the 2025 Haslab project, sure. Do I believe they're developing the 2027 project, no.

[IzzyTipsy]

Quote:

Originally Posted by shlappyguy

What?s being rumored as being dropped?

Gotta be MMPR but everyone knows that. I can't see what else.

Star Wars certainly isn't going anywhere and neither are Marvel, Transformers, and Classified. D&D? Indiana Jones? Both are already DOA anyway.

[Toa Maximus]

Quote:

Originally Posted by IzzyTipsy

Gotta be MMPR but everyone knows that. I can't see what else.

Star Wars certainly isn't going anywhere and neither are Marvel, Transformers, and Classified. D&D? Indiana Jones? Both are already DOA anyway.

There's been a little sculttebutt about Star Wars/Marvel online but I don't see them dropping them

[cobraviper72]

Quote:

Originally Posted by captain mal

HAVOC
MAULER
MORAY
WHALE

No matter what the 2025 HasLab is - I see any option falling much further below the sales figures of the HISS, DRAGONFLY, and RATTLER. I think all of these would fund... but I don't think any of them are going to reach the 24K level of final figures. Half that, maybe?

Havoc would absolutely fund, its iconic and there are alot of people, myself included have fond memories of it, plus i would wager some minor tweeks to it to make it more modern, but the whole idea behind the Havoc was the futuristic nature of the brand.

[IzzyTipsy]

Quote:

Originally Posted by Toa Maximus

There's been a little sculttebutt about Star Wars/Marvel online but I don't see them dropping them

Most I could see them drop was TVC from Star Wars and I SERIOUSLY doubt that would happen. TVC basically funds Star Wars Haslabs.

Even with Star Wars a virtual wasteland until the Mando movie I'm sure Hasbro wants to be in on a possible Baby Yoda craze reignition.

Although Disney does nominally make their own 3.75 Star Wars (whether they are made by Disney or just Disney not listing Hasbro on the package is anyone's guess).

[IzzyTipsy]

Quote:

Originally Posted by cobraviper72

Havoc would absolutely fund, its iconic and there are alot of people, myself included have fond memories of it, plus i would wager some minor tweeks to it to make it more modern, but the whole idea behind the Havoc was the futuristic nature of the brand.

IMHO the HAVOC needs to have the figures sit inside the front and not lay. That think looked SO uncomfortable for the soldiers inside.

[flashtronaut8]

Quote:

Originally Posted by IzzyTipsy

IMHO the HAVOC needs to have the figures sit inside the front and not lay. That think looked SO uncomfortable for the soldiers inside.

The LCV Recon Sled too.

[firefly069]

Quote:

Originally Posted by wehrmanm

Stepping into industry pants a bit (I am already wearing them), you always want consumer input - before design, during, and prior to launch.

Look at MOTU Origins Snake Put - their "voters choose" sample (people could vote twice) may have hidden an impassioned split vote behind a common secondary vote. That is, people selected two items, but didn't rank them; if most chose Attack Trak or Fright Zone as their top choice, but both chose Snake Pit as their second, Snake Pit wins.

Then the actual design wasn't up to par with what consumers wanted - in design, in price. It was 1000% going to fail, and Mattel's consumer research (happening FAR too late in the process, about a week before the planned launch) was enough to get them to walk it back and postpone. Saving face, time, and money. But if they did that earlier they could have saved more time, money, face.

Also, large corporations are planning 2026 already. Hasbro knows (and may be already in early design stages of) not just the 2026 Classified release schedule, but they probably already know the 2026 Joe Classified Haslab. Even if it's known, you need customer input. As I tell my stakeholders, AI is great, but it's not enough.

Even if they knew the next few iterations, you have to do quality consumer research in order to make sure consumer are enthusiastic with the product, features, extras, and price.

Well said and agree. And they need to make sure the fans still want the mailer, moray and whale. Consumer tastes can change. Too me, these six haslabs are the 6 most iconic large vehicles along with the sky strike of course

[280-CUSTOMS]

Quote:

Originally Posted by IzzyTipsy

IMHO the HAVOC needs to have the figures sit inside the front and not lay. That think looked SO uncomfortable for the soldiers inside.

Thank god someone else said it . It made my kid neck hurt when i was young , still does when i see snowjobs havoc getting the floor/bed board ripped out from under him by nemesis enforcer . Great scene though .. make the havoc a 4 seater in the cockpit , give it doors and a armored cockpit with a slide out/forward sunroof/gunner station and give us a modern non jetsons looking air vehicle . Though i do like the pipes sticking out of the back of the engine ..

Who knows i would back one @ least but i want an authentic ARAH version cross country figure ..

Thats just me though

[firefly069]

Quote:

Originally Posted by RedAlert Rescue

If the rumours of Hasbro ditching some of their IPs are true they might have more space in the year, sooner than one might think.

IMO this would be a great idea. Everyone wants more and more skus and more toys. This spreads your sales and marketing dollars too thin. Great comment P&G did exactly what you suggested years ago. They had like 86 brands and they turfed a good chunk of them to focus on their largest brands and really drive sales. Hasbro should think about this. A new gi joe cartoon would be great IMO. We are due. And I think they could recreate the 80?s demand and bring a new fan base. Batman released a new cartoon on prime in the same feel as Batman TAS and it?s pretty awesome and people do die in it