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02-18-2023, 06:43 PM | #41 |
Hisstank.Com General
Join Date: Apr 2012
Location: Louisiana
Posts: 6,713
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That's not how it works now-a-days. Hasbro has always owned all of the Transformers IP, but the first couple of years of G1 product was licensed molds from Takara from other lines like Diaclone. Currently, it's a partnership between the 2 firms with design work being done by both firms (and you can tell when a toy is wholly made by either) and not a licensing situation like we'd think about Marvel or Star Wars.
Transformers as we in the states know it is almost entirely an American brand at this point since the popularity of Transformers has dwindled in Japan and the market there shifting towards more premium adult collectibles as wee see with Transformers Masterpiece. In fact, Hasbro controls and distributes Transformers in every market except for Japan at this point.
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"The only union they should be concerned with is the one between their heads and their shoulders!"---Cobra Commander |
02-19-2023, 09:42 AM | #42 |
Crimson Guard
Join Date: Mar 2021
Location: UK
Posts: 1,564
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Quote:
That's not how it works now-a-days. Hasbro has always owned all of the Transformers IP, but the first couple of years of G1 product was licensed molds from Takara from other lines like Diaclone. Currently, it's a partnership between the 2 firms with design work being done by both firms (and you can tell when a toy is wholly made by either) and not a licensing situation like we'd think about Marvel or Star Wars.
Transformers as we in the states know it is almost entirely an American brand at this point since the popularity of Transformers has dwindled in Japan and the market there shifting towards more premium adult collectibles as wee see with Transformers Masterpiece. In fact, Hasbro controls and distributes Transformers in every market except for Japan at this point. You might have noticed the Takara/Tomy badge on the box now no matter where you buy them along with Hasbro. Used to be only Hasbro unless you imported a Takara version. I'm pretty sure Takara also design all of them, can you link me Hasbro inhouse on transformers like we can Gi Joe for example? From TF wiki "Tomy is mentioned as the licensor on all Transformers toy product released by Hasbro after the merger." |
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