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12-23-2022, 03:58 PM | #21 |
Official know it all
Join Date: Oct 2007
Posts: 3,797
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Quote:
I often have NPR playing in the background while I work, and they had a story a few days ago on adults buying toys for themselves. They talked a lot about Lego, so I wasn't really paying attention, but I caught something about Hasbro having someone in charge of just creating and marketing toys to adults, and they were talking to or quoting that person.
This is something I kinda suspected, that all the "retro" lines are a sort of joint effort between the different brands and overseen by a specific "toys for adults" division. I've noticed that Walmart seems especially interested in "retro" toy lines (GI Joe Retro, Ghostbusters Retro, Transformers Retro, McFarlane's Super Powers have been/are all Walmart exclusives), which makes sense from a big box retailer standpoint because it targets adults who are going to be in the store anyway for other stuff. I don't think an idea like that comes out of the blue. I think it requires a sales team selling that idea to retailers. Anyway, I think the Joe o-ring stuff is in the hands of this division more than the Joe Brand Team itself. This might explain why we aren't getting news on the o-ring line. It could be the o-ring line was originally meant to be a Walmart exclusive, but something happened (Walmart cancelled due to production delays or something like that) and Hasbro had to improvise. Found the story: https://www.marketplace.org/2022/12/...ult-nostalgia/ Speaking of o-ring (and hopefully not to diverge too extremely from the topic you started). I think o-ring had a chance to prove itself and simply didn't. They restarted it and gave it a hearty chance both on Hasbro Pulse and via the Skystriker Haslab and it simply didn't have the oomph that Classified does. I love the o-ring style of figures and although I wasn't looking forward to repurchasing all of the same figures I owned as a child, there was something quietly romantic about that notion and I certainly would have. That said, I get the feeling that both Walmart (as a retro style line that they would sell) and Hasbro have taken its measure and it simply isn't doing the numbers/traffic it needs to in order to compete with Classified. This is my untrained observation based opinion only and I could be very wrong. Quote:
I'd say this perhaps to some nonsensical and circuitous path is actually wise as adults tend to look back on the things of their childhood fondly as they age. I know I did! If I'd had a parent who was into action figures and also got me into said figures by watching streaming programming or collecting the toys together, I might be more apt to pick up a retro figure as an adult... for display if nothing else. Perhaps not a lot of figures, but certainly a few. Last edited by Stygian; 12-23-2022 at 04:04 PM.. |
12-23-2022, 05:52 PM | #22 |
Bald Master
Join Date: Apr 2011
Location: Wolverine Lake, MI
Posts: 15,123
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Quote:
You apparently missed an important bit at the end:
"It?s a multi-generational play for Hasbro. Get the parents playing with action figures again, and guess what the kids will want from Santa." Adults buying toys is only the "better market" right now. Traditionally, you targeted toys to kids, not adults. This is an aberration. They're trying to seize upon this aberration/current reality in hopes it'll reignite a love for toys in children. Hopefully it works because, let's face it, targeting adults is a short-term market. They're trying to create a perpetual market where kids who play with toys don't outgrow them and pass that love of toys onto their own children. If this current generation of kiddos doesn't gain this love of toys from their toy-collecting parents, they won't become toy-loving adults themselves who pass it onto their own children, and the market dies. ?and yeah, own it. <?Kidult all the way.
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12-23-2022, 05:58 PM | #23 |
Just a fan
Join Date: Feb 2021
Location: NY
Posts: 8,569
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Quote:
Yeah, it's hard to say for sure. There was a whole thread about nostalgia and collecting on here somewhere. I personally think nostalgia plays a huge role in adult toy-collecting simply because I seriously doubt most adults would be collecting any action figures, die-cast cars, etc if they hadn't played with them as children. They'd collect something else related to their interest instead. Like, if they're into Indiana Jones, they'd collect movie prop replicas or posters or something like that instead of action figures. Seems like nostalgia is always a central part of it in one way or another. For example, you have adults who collect Marvel POPS!, which we didn't have 20 years ago, so there's no nostalgia for the POPS!, but there is probably nostalgia for the comics and those Marvel characters themselves. Or, if they collect the Marvel POPS! because they're MCU fans, but didn't care about Marvel as a child, they likely do so because toys have always been a way to tangibly own a fictional thing you're into. So there's a nostalgia present there for childhood itself and toys in general as a vehicle for imagination.
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12-23-2022, 06:01 PM | #24 |
Bald Master
Join Date: Apr 2011
Location: Wolverine Lake, MI
Posts: 15,123
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Quote:
They talk about Lego and Light Brite too. Apparently it's mostly nostalgia fueling the current phenomena of adults buying toys, specifically stuff related to toys they had as children, and the story notes that the hope is if children grow up with adults into toys, that'll spark their own interest in toys, which will then eventually turn into their own nostalgia.
It?s a shrewd move on their part. None of my son?s friends had Joes growing up, but he did. Still does, although he eventually moved on to gaming big time, like all kids this past decade. Buuut? ?he?s now 20, and guess what he wants (and is getting) for Christmas this year? The 12? Threezero SS and SE figures, that he first noticed in MY display, during one of his visits home from college. Pretty sure my grandchildren (please & thank you!) will be infected!
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12-23-2022, 06:08 PM | #25 |
Crimson Guard
Join Date: Apr 2009
Location: Florida
Posts: 4,078
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Who's buying $30+ toys produced with the intent to not be opened like Star Wars Retro or o-ring? Hint: it's not young people, it's grown men, people on here still refuse to believe Hasbro has grown-ups in mind when they design this stuff
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12-23-2022, 06:25 PM | #26 |
stretching your O-ring
Join Date: Jul 2021
Location: Tomball, Texas
Posts: 2,847
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I am super disappointed that I clicked on this thread and WASN'T presented with at least one post of some lowbrow, LNC-level "toys for adults" humor. Hisstank, you disappoint me. Is this just holiday slacking?
I'm ordering some dildo shaped coal from alibaba.com and dammit, every one of you are getting dick in your stocking this year. |
12-23-2022, 06:58 PM | #27 |
Joe Gramps aka Mr H
Join Date: May 2012
Location: NJ ▬▬ι═══════ﺤ
Posts: 16,562
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Quote:
I am super disappointed that I clicked on this thread and WASN'T presented with at least one post of some lowbrow, LNC-level "toys for adults" humor. Hisstank, you disappoint me. Is this just holiday slacking?
I'm ordering some dildo shaped coal from alibaba.com and dammit, every one of you are getting dick in your stocking this year.
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12-23-2022, 07:19 PM | #28 |
Mass Nerderer
Join Date: Nov 2013
Location: Slitherin' around the tank- It's cool, though, 'cause I'm being "watched"
Posts: 9,093
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Quote:
I am super disappointed that I clicked on this thread and WASN'T presented with at least one post of some lowbrow, LNC-level "toys for adults" humor. Hisstank, you disappoint me. Is this just holiday slacking?
I'm ordering some dildo shaped coal from alibaba.com and dammit, every one of you are getting dick in your stocking this year.
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I NEED TOYS DAMMIT!!! |
12-23-2022, 08:20 PM | #29 |
o-ring or nothing
Join Date: Jul 2009
Location: In the 1980's
Posts: 5,695
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Oddly enough, I figured somebody would post a picture of a gimp with a Snake Eyes visor on.
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12-24-2022, 02:01 AM | #30 |
Bald Master
Join Date: Apr 2011
Location: Wolverine Lake, MI
Posts: 15,123
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Quote:
Dishonest Abe approves
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