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12-06-2021, 05:03 PM | #31 |
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Good point! The market is entirely different now where retail has no real incentive to be super invested as they sell way more units of toaster ovens and motor oil than they do toys. Back when KB and TRU controlled the market due to dominance and as a one stop shop for toys, there was much more incentive to ride manufacturers for more product. I could be completely wrong as to what I've just stated, but the talk among collectors seems to point to a sea change shift in relationship.
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12-06-2021, 05:12 PM | #32 |
He Who Remains
Join Date: Jun 2016
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I gave up 20 minutes in, as it seemed to be all about Mattel and Barbie. I thought, huh, Joe must be a different episode on a different night. Guess I bailed too soon.
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12-06-2021, 05:29 PM | #33 |
Cobra Viper
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Quote:
It is likely that Hasbro needs to mold their product lines to the needs and desires of the big box stores. Retro seemed very driven by walmart wanting to take minimal risk on a line that wasn't supported by successful cartoons/movies/games. I look at Haslab as a way we can bypass all of that. We might pay more but in return we should be getting something special, something we'd never get through a retailer. "When Rubbermaid insisted, Wal-Mart relegated the manufacturer's items to undesirable shelf space and used its market power to promote a Rubbermaid rival, Sterilite, which made lower-priced nonresin products. Profit margins fell substantially at Rubbermaid, and it has since been bought by another household goods giant, Newell."
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12-06-2021, 06:59 PM | #34 |
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These are really good points. I watched a documentary about Walmart years ago. It followed one account of Rubbermaid dominating the market on plastic goods containers until walmart said, we don't want to pay that price and this is what we want. It was a shift from the manufacturer telling the retailer what they would be selling to the seller, walmart/target, dictating to the manufacturer what they wanted and what they'd pay. Walmart pointed out that they knew what their customers wanted and what they were willing to pay. Eventually Walmart just bailed on Rubbermaid and went to cheaper manufacturers who could meet their price point.
It is likely that Hasbro needs to mold their product lines to the needs and desires of the big box stores. Retro seemed very driven by walmart wanting to take minimal risk on a line that wasn't supported by successful cartoons/movies/games. I look at Haslab as a way we can bypass all of that. We might pay more but in return we should be getting something special, something we'd never get through a retailer. "When Rubbermaid insisted, Wal-Mart relegated the manufacturer's items to undesirable shelf space and used its market power to promote a Rubbermaid rival, Sterilite, which made lower-priced nonresin products. Profit margins fell substantially at Rubbermaid, and it has since been bought by another household goods giant, Newell." |
12-06-2021, 10:33 PM | #35 |
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Toys That Built America is a lot more of a broader historical perspective of the powers and forces BEHIND those brands, including how these various brands competed and influenced each other.
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12-07-2021, 05:26 AM | #36 |
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I have not watched the entire episode. I just fast-forwarded to the part about the 1980s G.I. Joe relaunch, which doesn't come up until the very end. I saw the re-enactment of the Hasbro pitch meeting, which would have taken place around 1980-81 at the latest. When the guy doing the pitch hands the exec a fully painted production Hawk v2 figure from 1986, I yelled "F--- this!" at the screen.
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The big difference, to me, is that Netflix's TTTMU is more...celebratory of the brands they cover. That series is almost more about reveling in the nostalgia for each episodes' subject and not as much in the broader history and impact of those brands or how those brands fit in a broader context. They focus more on the best and most remembered times...which often leaves major parts of a brand's history ignored.
Toys That Built America is a lot more of a broader historical perspective of the powers and forces BEHIND those brands, including how these various brands competed and influenced each other. Also, like the guy on He-Man.org that complained after just a few minutes that the Modern Marvels episode wasn't talking about MOTU already, you guys just got to be patient and have a little longer attention span. On Modern Marvels later in the show they interviewed designers and showed them working on the latest line of MOTU. I don't know, maybe it is just me, but as a G.I. Joe fan I am interested in the entire history of the line going back to the 60s and also interested in the history of Hasbro. |
12-07-2021, 09:25 AM | #37 |
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Quote:
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The big difference, to me, is that Netflix's TTTMU is more...celebratory of the brands they cover. That series is almost more about reveling in the nostalgia for each episodes' subject and not as much in the broader history and impact of those brands or how those brands fit in a broader context. They focus more on the best and most remembered times...which often leaves major parts of a brand's history ignored.
Last edited by Stygian; 12-07-2021 at 09:33 AM.. |
12-07-2021, 09:58 AM | #38 |
Cobra Viper
Join Date: Jun 2010
Location: Leeds, UK
Posts: 237
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Stuff like channel stuffing doesn't happen anymore really, back in the day the retailers would be begging for product, and would essentially allow the companies to jam their stores with product. You want the product? You gotta buy A TON of our product. Stores would just go with it, shelves flowed with the product which sometimes ended up biting the retailer in the ass of course. As times have changed many retailers now don't let this happen as to get stuck with tons of unsold merch. So yea the power has totally flipped
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12-07-2021, 10:27 AM | #39 |
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But they also aren't really channel stuffing, it's merely putting heavy incentive in what shelf space is given and being able to dictate what a customer needs to order to be allowed to sell their brand |
12-07-2021, 10:36 AM | #40 |
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Join Date: Feb 2010
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To those who haven't watched any "The X that Build America" they do focus more on the industry as a whole, and will often have 2 or 3 companies per episode, often returning to those companies when they do something later in the timeline that matters to something new. In the food one, Coke was part of 3 episodes for example: one on the creation of "Soft Drinks" and then another on the "cola wars" time from the 80s. I would definitely say just watch both full episodes and keep going, stuff will probly drop in and out. Plus even seeing behind the scenes stuff from non-Joe toylines from other companies is still interesting.
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