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08-04-2017, 01:49 AM | #31 |
Darth_Henning
Join Date: Jul 2008
Location: Canada
Posts: 21,174
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You could...ya know...maybe release PRODUCT for people to buy...that might help the brand...
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08-05-2017, 01:14 PM | #32 |
Crimson Guard
Join Date: Jul 2002
Location: California
Posts: 1,270
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Don't be silly. The future is in DIGITAL somethingorother.
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08-05-2017, 01:37 PM | #33 |
Crimson Guard
Join Date: Feb 2013
Location: Orlando
Posts: 2,545
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Quote:
The recent MOVIE has flopped, though that probably has as much to do with the fact it is another iteration in a mediocre series that we've seen FIVE of in the past 10 years.
But Transformers revenues (per Hasbro's own Q2 report) were actually BETTER than 2014. The movie sucked, but the toys are selling and more importantly, the associated efforts (Generations and Robots in Disguise) are all doing well. Hasbro has done great with TF toys capitalizing on the free promotion from big budget blockbuster Michael bay movies. But that is now over. They still got star wars, and the upcoming TLJ. But my local retailers (Toysrus/Target/Walmart) still have a lot of TFA/RO merchandise. Hasbros future looks more like Mattel unless they come up with something. |
08-05-2017, 06:38 PM | #34 |
Crimson Guard
Join Date: Jul 2011
Location: Toxo-Zombie Land
Posts: 1,728
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I can't help but think a successful movie has to come first, with moderate merchandise around it. If there is a rush on it and it all sells out, then Hasbro knows they have a hit. Otherwise, we might have to deal with Kickstarter JOEs for the rest of our lives.
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08-05-2017, 08:47 PM | #35 |
Hisstank.Com General
Join Date: Jun 2008
Location: PA
Posts: 10,816
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This is a 2-year-old article on the Hasbro "writer's room" that was supposed to spearhead the Transformers movies and relaunch G.I. Joe, Micronauts, etc. A so-called brilliant plan that has now resulted in the first Transformers box office bomb. Last Knight may break even or make a slight profit in the end, but it's only made $570 million while the last two made $1.1 billion each.
Paramount & Hasbro Extend Writers Room Experiment To ‘G.I. Joe,’ ‘Micronauts’ | Deadline |
08-05-2017, 10:38 PM | #36 |
Crimson Guard
Join Date: Sep 2007
Posts: 2,292
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I think the best way Joe could be relaunched is with a live action tv show. That way you don't need the budget of a major motion picture and you don't need a 2-hour plot. Think of what marvel has done with agents of shield - a small team and more characters added throughout the series. Obviously there are more points to be made, but I'll stop here.
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08-05-2017, 10:55 PM | #37 |
Cobra Viper
Join Date: Mar 2015
Location: Canada
Posts: 247
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I'd love to see the live-action show, but as part of a "multi-pronged attack" through various mediums including video games and children's cartoons to go along with the comics. G.I. Joe was a trailblazer with that approach in the '80s (comics, toys, cartoon, even Saturday morning commercials for the COMICS), and they dominated.
'The UNIT' (great show) was a perfect example that the show would work. They could start it off just like Chuck Dixon's comics run, showing the Joes breezing through some early missions against more realistic baddies, and slowly revealing the mysterious COBRA threat. They would ease audiences into the more outlandish stuff (ninjas, Zartan) very gradually, all the while building their audience for the next theatrical movie. |
08-05-2017, 11:51 PM | #38 |
Hisstank.Com General
Join Date: Jun 2008
Location: PA
Posts: 10,816
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I'd be afraid a live-action show would end up making things look too real-world and realistic due to budget limitations. But treating the property as a military story would be death for the franchise. Comic stores didn't order the original first issue because they didn't believe a "war book" would sell. G.I. Joe succeeded because it didn't feel like very much of a military or war story at all. There isn't any more appetite for that now than there was in the '80s. G.I. Joe can only succeed if it's weirder, more sci-fi, more campy than not only a war movie but more than Mission: Impossible, Bourne, Bond, etc. You've got to have the weird, colorful, off-model costumes, the ninjas, the robots, the monsters, the bizarre weapons, etc. If you throw in a bunch of guys in camo using realistic-sounding military lingo, the product is dead on arrival. That's what everyone assumes G.I. Joe is supposed to be just as they assumed it in 1982, but it only succeeded because they stayed away from that. It has to be far, far closer to a Marvel Comics movie than to a spy or military movie.
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08-06-2017, 01:42 AM | #39 |
Red Guardian
Join Date: Jun 2017
Location: Independence, KS
Posts: 330
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Even though the fifth TF movie flopped in theater sales, it probably won't in DVD and Blu-Ray sales. I've read that there is a spin-off to the TF movie.
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Red Guardian |
08-06-2017, 01:43 AM | #40 |
Iron Grenadier
Join Date: Mar 2016
Location: San Diego
Posts: 582
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Quote:
I'd be afraid a live-action show would end up making things look too real-world and realistic due to budget limitations. But treating the property as a military story would be death for the franchise. Comic stores didn't order the original first issue because they didn't believe a "war book" would sell. G.I. Joe succeeded because it didn't feel like very much of a military or war story at all. There isn't any more appetite for that now than there was in the '80s. G.I. Joe can only succeed if it's weirder, more sci-fi, more campy than not only a war movie but more than Mission: Impossible, Bourne, Bond, etc. You've got to have the weird, colorful, off-model costumes, the ninjas, the robots, the monsters, the bizarre weapons, etc. If you throw in a bunch of guys in camo using realistic-sounding military lingo, the product is dead on arrival. That's what everyone assumes G.I. Joe is supposed to be just as they assumed it in 1982, but it only succeeded because they stayed away from that. It has to be far, far closer to a Marvel Comics movie than to a spy or military movie.
Let me throw this out there for you; Derryl Depriest has a Masters in Neuroscience. He's done his research on where this needs to go to be successful in the long run, not to make money in the short run. The franchise will survive in the long run, it's too intertwined into societal cultures to not, but it may take a moment to get to where it needs to get to in order to be successful, and that moment may feel like an eternity to us. I'll liken it to throwing a pass in football, you don't throw the ball where the target is now, you throw it to where the target is going to be when the ball gets there. You have to look at the long picture with the brand and ask how do you get today's kids, kids who play in a different manner than we did in the 80s and who fundamentally imagine things with a different level of cognition and imagination than we did, to embrace the brand so 40 years from now they are having these same discussions on Hisstank. That's where Hasbro wants to get to, and I am certain they will.
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