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03-10-2014, 08:21 AM | #91 |
Crimson Guard
Join Date: Feb 2013
Location: Orlando
Posts: 2,545
|
Quote:
Respect must be earned. If we were a large enough market to make G.I. Joe a highly profitable success for Hasbro, they'd have all the respect in the world for us. We're not. If we didn't all but threaten to storm the Hasbro castle every time the line underperforms or doesn't meet our unrealistic expectations, we might get some respect, too. But we do.
In fact, we're not even worth Hasbro spending the money to send a couple guys to the Convention, much less put on a panel and set up displays. That should speak volumes about how marginal the Joe line is for Hasbro as a business right now: They do not believe that the cost of sending some folks as "goodwill ambassadors" to the convention for the brand itself will be recouped by whatever amount of "goodwill" they engendered. Of course they have good reason to believe this, given the rampant negativity towards Hasbro that collectors have increasingly evidenced over the last few years, to the point where people have eagerly anticipated having someone at a convention to try to give a piece of their mind. Not to mention that collector-targeted items like the Skystriker and Eagle Hawk collect dust on retailer shelves even when they're down to basically a single retailer carrying them. So basically, Hasbro is in a no-win situation: Don't show up to the convention, collectors hate them. Show up to the convention without a glorious full-relaunch of the line filled with nothing short of the entire concept case being released along with a boatload of newly-sculpted vintage remake vehicles and playsets, collectors hate them. Given the options, not going is the better move, because at least then you're not spending money just to send people somewhere to get bitched at in person. What reason have we as collectors given Hasbro to have any desire whatsoever to come to the G.I. Joe Collectors' convention in the past two years? "We made the brand a success in the 80's!" isn't a relevant reason anymore (and besides it was our parents that did it by buying it for us...not us). "We're the only ones still buying their stuff!" isn't a relevant reason either, if we're not buying enough of it to make the line a success. The dwindling market we represent isn't really our fault, but you can't blame Hasbro for not pouring millions of dollars into a brand with a dwindling market, either. Granted whatever warm body hasbro sent would have not received the warmest reception. But they are professionals with big boy pants, who can deal with it. I feel sorry for "the club" the most. With the registration issues, a con set not with the widest appeal, they didnt need this tidbit of news. |
03-10-2014, 08:47 AM | #92 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
Hasbro is a deadbeat dad.
They expect their child (GI Joe) to get straight A's in school(sales)... but without any financial support it gives it's other children (advertising and TV show). Then, when it's time for the kid's big game (convention), they can't even be bothered to show up. Also, they gave G.I. Joe a TV Show. It was called G.I. Joe: Renegades. You may have heard of it? Contrary to what some collectors (yourself apparently included) seem to believe, animated programs don't just spring into existence overnight, and it's not really Hasbro's fault that Renegades didn't clean up in the ratings. I sure don't see a flood of commercials for Star Wars, Transformers, and Marvel toys. So what "advertising" are you speaking of that Hasbro's other brands supposedly receive? Heck, a lot of younger kids are watching their cartoons via streaming where there aren't commercials at all these days, so "TV ads" aren't really a viable alternative. This is the reality that too many collectors don't seem to be willing to grasp or accept: Hasbro HAS tried with G.I. Joe. REPEATEDLY (Sigma Six, Resolute, RoC, Renegades, Retaliation) and with just as much promotion and marketing as their other brands. The only difference is that Transformers, Marvel, and Star Wars continue to enjoy extreme multi-media success, while Hasbro's efforts with G.I. Joe just haven't been popular on that level. They haven't caught on...and yet collectors act like these things never existed in the first place rather than acknowledging the brand they love simply doesn't seem to have the timeless and universal appeal of some other brands. Last edited by Jmacq1; 03-10-2014 at 08:52 AM.. |
03-10-2014, 09:00 AM | #93 |
Iron Grenadier
Join Date: Nov 2007
Location: Illinois (northwest suburbs of Chicago)
Posts: 792
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Hasbro not being there is a game changer for potential attendees.
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03-10-2014, 10:06 AM | #94 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
|
Quote:
I kind of doubt it. The Club will still be there, and still be selling exclusives you can't get anywhere else. I would wager that's more of a draw than Hasbro's presence or lack thereof, particularly in a year where many people were apparently expecting Hasbro would have nothing to show even if they did show up. Most of the Con-Goers I've seen on the board go for the whole convention experience and the exclusives. Not so much for Hasbro's panel or display at the Convention. |
03-10-2014, 10:21 AM | #95 |
Iron Grenadier
Join Date: Oct 2010
Location: Nantucket
Posts: 615
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Ironically, Hasbro will be attending the SORRY! board game convention this year. with plans to commemorate the 86th anniversary of the well-loved board game created by William Henry Storey.
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03-10-2014, 10:23 AM | #96 |
Ex-Pharisee
Join Date: Apr 2008
Location: 742 Evergreen Terrace
Posts: 12,216
|
Quote:
Also, they gave G.I. Joe a TV Show. It was called G.I. Joe: Renegades. You may have heard of it? Contrary to what some collectors (yourself apparently included) seem to believe, animated programs don't just spring into existence overnight, and it's not really Hasbro's fault that Renegades didn't clean up in the ratings. Quote:
Respect must be earned. If we were a large enough market to make G.I. Joe a highly profitable success for Hasbro, they'd have all the respect in the world for us. We're not. If we didn't all but threaten to storm the Hasbro castle every time the line underperforms or doesn't meet our unrealistic expectations, we might get some respect, too. But we do.
In fact, we're not even worth Hasbro spending the money to send a couple guys to the Convention, much less put on a panel and set up displays. That should speak volumes about how marginal the Joe line is for Hasbro as a business right now: They do not believe that the cost of sending some folks as "goodwill ambassadors" to the convention for the brand itself will be recouped by whatever amount of "goodwill" they engendered. Of course they have good reason to believe this, given the rampant negativity towards Hasbro that collectors have increasingly evidenced over the last few years, to the point where people have eagerly anticipated having someone at a convention to try to give a piece of their mind. Not to mention that collector-targeted items like the Skystriker and Eagle Hawk collect dust on retailer shelves even when they're down to basically a single retailer carrying them. So basically, Hasbro is in a no-win situation: Don't show up to the convention, collectors hate them. Show up to the convention without a glorious full-relaunch of the line filled with nothing short of the entire concept case being released along with a boatload of newly-sculpted vintage remake vehicles and playsets, collectors hate them. Given the options, not going is the better move, because at least then you're not spending money just to send people somewhere to get bitched at in person. What reason have we as collectors given Hasbro to have any desire whatsoever to come to the G.I. Joe Collectors' convention in the past two years? "We made the brand a success in the 80's!" isn't a relevant reason anymore (and besides it was our parents that did it by buying it for us...not us). "We're the only ones still buying their stuff!" isn't a relevant reason either, if we're not buying enough of it to make the line a success. The dwindling market we represent isn't really our fault, but you can't blame Hasbro for not pouring millions of dollars into a brand with a dwindling market, either.
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Feedback thread: http://www.hisstank.com/forum/buy-se...lyguy-1-a.html Jesus is my Lord and Savior!!! Www.startswithamousetravel.com |
03-10-2014, 10:27 AM | #97 |
Crimson Guard
Join Date: Apr 2009
Location: Iowa
Posts: 4,439
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Quote:
Guess we might not see the new product, but BFS will be there and we'll get to see them sculpt figures and show off some of their creations. so don't sweat the small stuff. Oh, and Hasbro's panel sucked last year! It's a 4-5 day long event and their panel is 1 hour! Making way to big of a deal out of this. Oh, you won't get to talk to them either, boo hoo. LOL Last edited by hahoo3; 03-10-2014 at 10:42 AM.. |
03-10-2014, 10:30 AM | #98 |
Crimson Guard
Join Date: Apr 2009
Location: Iowa
Posts: 4,439
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Quote:
God I hope so, I hate large crowds! All of you stay home and hate, I'll buy up all the zombie goodness!! Last edited by hahoo3; 03-10-2014 at 10:41 AM.. |
03-10-2014, 10:43 AM | #99 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
Quote:
I agree with a lot if what you're saying here, but GI Joe HAS earned some respect. As I've said before, I don't think a Hasbro rep needs to be present to peddle new product, they should just have someone present to acknowledge the 50th birthday of GI Joe. They could do a short presentation on the history, give a short speech thanking the fans, some of which have been Joe fans since the inception, and then duck out and not field questions. That simple. I don't think anyone needs to be there in support of ARAH or the "current line" (which is nonexistent), but just be there to acknowledge GI Joe in general.
From what I see here on these boards, most collectors don't give a hoot about "the brand" or so much its history (there are certainly exceptions...some quite passionately so...but by and large not). They want to know when the new stuff is coming, and whether or not it's appropriately "vintage" enough for their tastes. Or at least a cool new version of a vintage character/vehicle/playset. To be fair, Joe Con would or should be the kind of place that you would find those fans passionate about the brand as a whole, but I'm willing to bet that there will in fact be brand retrospectives at the convention...they just won't be official Hasbro functions. There are some pretty deep scholars of G.I. Joe out there, who probably know as much or more about the overall brand history than anyone currently working at Hasbro, and I bet some of them will in fact be at the Con. |
03-10-2014, 11:54 AM | #100 |
Ex-Pharisee
Join Date: Apr 2008
Location: 742 Evergreen Terrace
Posts: 12,216
|
Quote:
But again, all that would do is garner hatred from the collectors because they didn't show them anything new or answer "When does <insert favorite character/vehicle/playset yet to be remade> come out?" questions. Remember by the time you fly someone out there, have them put together a presentation that hopefully isn't crap, and -especially- if you have any sort of display being set up, you're talking a few thousand dollars in expenses at a minimum. That's potentially a down payment on a new tooling mold for any given line. It's easy for us to say those expenses are negligible for a multi-billion dollar company like Hasbro...but we're not Hasbro bean counters. We're just fans who feel we should be catered to at Hasbro's expense.
From what I see here on these boards, most collectors don't give a hoot about "the brand" or so much its history (there are certainly exceptions...some quite passionately so...but by and large not). They want to know when the new stuff is coming, and whether or not it's appropriately "vintage" enough for their tastes. Or at least a cool new version of a vintage character/vehicle/playset. To be fair, Joe Con would or should be the kind of place that you would find those fans passionate about the brand as a whole, but I'm willing to bet that there will in fact be brand retrospectives at the convention...they just won't be official Hasbro functions. There are some pretty deep scholars of G.I. Joe out there, who probably know as much or more about the overall brand history than anyone currently working at Hasbro, and I bet some of them will in fact be at the Con.
__________________
Feedback thread: http://www.hisstank.com/forum/buy-se...lyguy-1-a.html Jesus is my Lord and Savior!!! Www.startswithamousetravel.com Last edited by fireflyguy; 03-10-2014 at 12:06 PM.. |
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