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12-31-2013, 05:31 PM | #21 |
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Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Quote:
I'm confused why they are making another one at all.
I like them don't get me wrong, but the whole point of them is to be a launching point to sell toys. Obviously, the box office money isn't chump change but they are in the toy business not the movie business(I know Hasbro isn't making the movies), I just wonder if Hasbro eventually is going to go out of toys and go towards being a media/movie company that distributes minimal toy product. But that kind of shift is something that takes YEARS to accomplish, especially in the case of Hasbro which, outside of TRansformers and the NAME of GI Joe, doesn't have too much in the cultural lexicon on par with Batman, Spider-Man or STar Wars. It's important to remember that practically every major media brand out there right now (short Ben 10, Power Rangers and WWE) all owe their current or past exposure to a successful live action film. Most people only marginally knew of Iron Man before his film was a huge hit. Transformers were just some toy (at best) before the live action film. And again, the point Hasbro tried to do back in 2010 when they launched Renegades and Transformers Prime was to push the Hub as a venue for IPs, not just toy commercials. In Joe's case, the movies are frankly going to do more to spread message of the brand than pretty much anything Hasbro can practically do. And since Paramount is primarily footing the bill for the film series, even a weak toyline like Retaliation will be profitable as Hasbro doesn't have to factor in media creation and marketing into those numbers as much. Paramount and Hasbro aren't pushing forward with Joe 3 simply to make toys: the idea, I feel, is to create a marketable BRAND that can be used to drive a film series (and hopefully other merchandise). A successful film series will drive more toy sales than a cartoon on a premium cable channel, regardless of quality. Quote:
It's just odd as a marketing strategy to make media that is supported by toys but not have a place to actually carry the toys you make.
Again, in the Joe movie's case, the toys are supporting the film, not the other way around.
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