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09-11-2013, 12:25 PM | #41 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,578
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Quote:
Well if you don't pour any resources into something then you aren't going to get any results at all. New brands like Kre-O are a gamble that Hasbro had to put resources into to see if they could turn it into something profitable or not. When movies come out Hasbro has to put resources into a toy line not knowing if the movie will move toys or not. Without risking resources Hasbro wouldn't get anywhere as a multi-brand company.
I would hope that investors are smart enough to know that everything Hasbro makes will not be a wild success. Sometimes for one reason or the other brands do better or worse than Hasbro was expecting. So at the investors meeting Hasbro is going to highlight the success stories to make Hasbro seem like a good investment. Unless Hasbro has a warehouse full of unsold GI Joe toys somewhere then I'd say the movie line was somewhat successful since retailers did purchase the figures instead of leaving Hasbro in a scramble to find another market for the toys. It might not be Hasbro's top brand but with the number brands Hasbro has not being a top brand isn't exactly a losing brand. It's kind of like if the apple pie is the #11 product at McDonalds that's still a profitable item even if it's not Big Mac numbers. Heck, Star Wars barely even got a mention and we know Star Wars outsells G.I. Joe by a pretty wide margin. This presentation is about pushing and highlighting the "big stuff" in the coming year or so. Not in highlighting the stuff that's still gonna be out there but isn't where the most investor dollars are going to be going. It's silly for people to think that Hasbro should always treat G.I. Joe like it's the top of the A-list brands when it simply isn't. Yeah, there's risk involved with any new product/media launch, but at least with a media launch Hasbro is clearly making calculated risks as opposed to risk for the sake of making risks. Last edited by Jmacq1; 09-11-2013 at 12:28 PM.. |
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