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08-30-2011, 10:09 PM | #21 |
Crimson Guard
Join Date: Mar 2009
Location: Nowhere, KS.
Posts: 1,672
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The new Logo looks like a new logo. They are going for a grittier movie, so let's make a gritty logo. It is honestly not that amazing looking, but I can deal with it. I for one am waiting until the movie shows me just how gritty it wants to be. The proof is in the pudding after all. I would hope for something closer to the expendables movie.
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08-31-2011, 01:56 AM | #22 |
Cobra Soldier
Join Date: Aug 2011
Location: Sydney, Australia
Posts: 7
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Pretty nice logo. The scratch marks look a little silly though, I would have preferred the "II" done in the same font as the rest of the logo, but eh, that's just me.
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08-31-2011, 04:10 AM | #23 |
Crimson Guard
Join Date: Dec 2008
Location: greece
Posts: 2,342
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Ι like it!
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08-31-2011, 06:51 AM | #24 |
Cobra Viper
Join Date: Jan 2008
Location: Australia
Posts: 229
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This ones alot better. the good thing is that they listened to the fans who complainted to hasbro about the first film and are fixing it.
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08-31-2011, 12:41 PM | #25 |
Iron Grenadier
Join Date: Oct 2008
Location: twilight zone
Posts: 570
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I think they should call this movie:
GI JOE2 : REDEMPTION "we promise not to f!@#$ this one up!"
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My Gi Joe Collection Movie: http://youtu.be/4IWRnsJIKRM My art web site: http://conradmerz.com I have more toys than you: http://conradmerz.com/toys.html |
08-31-2011, 12:49 PM | #26 |
Gunslinger
Join Date: Nov 2007
Location: MidWorld
Posts: 38,081
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Quote:
At least that's how I'd like to think of it.
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08-31-2011, 01:11 PM | #27 |
XXXtreme Keyboarder
Join Date: Apr 2011
Location: satan's skillet
Posts: 4,070
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Let's see...
OLD: (allegedly) NEW: I have to hope this is only a leaked design comp and the final logo will have some changes. From a designer's standpoint here's my criticisms: While the texture looks cool in this context, if the logo has to stand alone (no background) then it's going to have some issues with printability in lower resolution instances along with being combined with other colors. Basically it will end up looking like a blurry blob.For what it's worth I never liked the "old" logo at all in the first place. It seems like it's working too hard to be sort of like, but not exactly, the original ARAH logo. I guess someone in marketing decided that the original logo wasn't "cool" or "modern" enough so they thought they could improve on it. It didn't work and now they can't abandon it. Like I mentioned, I hope this is merely a "rough draft" of what the final logo will look like because this seems like it still requires more work. I understand that they are stuck with the basic form of the movie logo from the last one but I can see that they've put some effort into creating an update that seems to address some of the issues that were persistent before. I have to wonder if Chu posted this to see if there would be any feedback about it and what people would think was good and/or bad about it. I'm a designer so I get paid to geek out on logos and shit. |
08-31-2011, 01:17 PM | #28 |
Crimson Guard
Join Date: Dec 2008
Location: california
Posts: 2,164
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I love how tankers will sh** on everything. Geez, it's a logo. I'm sure not the final one. They've barely started filming the movie and I'm sure we won't see the formal, final logo for a while.
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08-31-2011, 02:13 PM | #29 |
XXXtreme Keyboarder
Join Date: Apr 2011
Location: satan's skillet
Posts: 4,070
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Quote:
There's also a significant difference between "shitting" on something and giving an honest critique. Designers have to give and take critiques to/from their peers on a constant basis. If anyone from the movie reads these threads on the tank and they happen to be on the design team, I'm sure they'd actually appreciate an honest opinion from someone who knows what they are talking about. The thing about branding is that it's a long, protracted process and finalizing the logo for a film is something that has to happen LONG before the filming stops. So far what they've done is an improvement on the original design as far as I'm concerned. The fact that they are putting effort into changes and even making the initial drafts available to the public to view is especially nice to see because it shows they are interested in what the fans think. So there's that. |
08-31-2011, 02:46 PM | #30 |
Crimson Guard
Join Date: Dec 2008
Location: california
Posts: 2,164
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Quote:
Read the last line in my post. Looking at logos is what I do for a living.
There's also a significant difference between "shitting" on something and giving an honest critique. Designers have to give and take critiques to/from their peers on a constant basis. If anyone from the movie reads these threads on the tank and they happen to be on the design team, I'm sure they'd actually appreciate an honest opinion from someone who knows what they are talking about. The thing about branding is that it's a long, protracted process and finalizing the logo for a film is something that has to happen LONG before the filming stops. So far what they've done is an improvement on the original design as far as I'm concerned. The fact that they are putting effort into changes and even making the initial drafts available to the public to view is especially nice to see because it shows they are interested in what the fans think. So there's that.
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