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08-18-2009, 04:20 PM | #211 |
Iron Grenadier
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One thing I take from the last post is that Hasbro & Paramount have separate revenue streams from G.I. Joe.
Hasbro makes money off toys/merchandise Paramount makes money off the Box Office. Bottom line is toys sales won’t save this movie unless Hasbro kicks in for a percentage the production budget…
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08-18-2009, 05:03 PM | #212 |
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What determines if a movie is a blockbuster or not? Is it revenue? Is it length in the theatres?
I am curious to what everybody views as a blockbuster.
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08-18-2009, 07:43 PM | #213 |
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No, But you can enlighten me further. Does Hasbro wait for Paramount to come to them and say hey, you want us to make your movie to help promote your toys? And you want us to do this all gratis, Hasbro, you dont have to give us a thing and we'll do all the work for you? Explain if you know how that works. Doesnt some money change hands to even get Paramount to look at the premise? Even a little blood money? Maybe even a lunch between execs? Something?
Licensing is an odd thing, does Paramount approach Hasbro or does Hasbro approach Paramount? Either way, there is some form of negotiation and it all comes down to money. Who paid who? |
08-18-2009, 08:24 PM | #214 |
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Quote:
Hasbro transforms to attract movie money: G.I. Joe film, 'Transformers' TV show, sequel coming
PROVIDENCE, R.I. (AP) - Like one of its own Transformer robots, Hasbro Inc. has spent the last few years trying to change itself from simply a toy company to a business that creates the ideas behind movies, TV shows and electronic games. When the Pawtucket, R.I.-based company reports its third quarter earnings Monday, investors hope to see the early payoff from the strategy. Analysts surveyed by Thomson Financial expect net income to rise nearly 18 percent from this time last year, to $117.5 million, and earnings of 71 cents per share. Part of what's driving those expectations is the two-decade old Transformers toy line. 'Transformers' the movie was released in the United States on July 3, just after the quarter began, and has helped make Transformers products among the most sought-after toys for the upcoming holiday season. The movie was the first step in what Hasbro hopes to be a long and fruitful relationship with Hollywood: Hasbro supplies the characters and story lines from its toys - household names such as G.I. Joe and Monopoly. Hollywood turns the ideas into big-budget movies or successful TV shows. Then Hasbro reaps the benefits. A Transformers animated TV show is coming in the spring and Hasbro is also planning a Transformers sequel, a G.I. Joe movie and at least one TV game show. Hasbro, the world's second largest toy maker behind Mattel Inc., has made movie-related toys for years, but it didn't own some of the most popular brands, such as Spider-Man, and had to pay royalties. A few years ago, it struggled with an overreliance on fads, including Furby, and movie-related toys and was forced to cut hundreds of jobs as it lost $144 million. These days, the company's strategy is to look at the time-tested brands it already owns - Trivial Pursuit, Battleship, Littlest Pet Shop and Mr. Potato Head, for example - and turn those into new products like movies, TV shows, games or online experiences, said Brian Goldner, Hasbro's chief operating officer. ''Our goal is to create that immersive experience that allows consumers to enjoy our brand anywhere - in any format they want - when they want,'' Goldner said. Hasbro has had several good quarters and investors responded by driving Hasbro's share price up 56 percent in the last two years, from about $19 per share in mid-October 2005, to a close of $29.25 Thursday. Still, in a note to investors earlier this month, Gerrick L. Johnson of BMO Capital Markets Corp., cautioned that the entire toy industry could see fallout from a slowing economy and concerns about toy safety. While Hasbro hasn't been involved in the most high-profile toy recalls this year for lead paint, Johnson wrote that sluggish sales could cause retailers to put off buying any more toys in the quarter. In a separate note, he said he expects Transformers sales could drop off next year due to the lack of a new movie in 2008. The Transformers movie has made about $700 million worldwide since it was released this summer and about $316 million domestically. Hasbro does not share significantly in the box office - something Goldner says it agreed to forego because it didn't invest in the movie's production cost. But it shares in the success in other ways. It made money by licensing about 230 Transformers products, including cell phone games, video games, even a jacket that transforms to a backpack and a pillow and sells for about $500. Goldner wouldn't comment specifically on sales of Transformers toys ahead of the earnings report. But Jim Silver, editor-in-chief of the trade magazine Toy Wishes, said retailers tell him Transformers sell out as soon as they're put on the shelf. ''These toys, the way they transform and the things that they do, they're really fun,'' Silver said. ''It's the hottest thing in the boys' category.'' A new Transformers animated series is scheduled for TV this spring, the Transformers movie DVD hit stores this week, and Hasbro is again working with DreamWorks-Paramount on a sequel, tentatively scheduled to be released in June 2009, Goldner said. Also in development for a tentative 2009 release is a G.I. Joe movie, based on the 1980s comic books and animation series and pitting the G.I. Joe team against the evil forces of Cobra, Goldner said. Stephen Sommers, of ''The Mummy'' movies, signed up to direct, along with Stuart Beattie, who wrote the first ''Pirates of the Caribbean'' movie. As with the Transformers movies, Hasbro would not share significantly in the box office, Goldner said. The company said it will make new toys based on the G.I. Joe movie, but would not give details. Silver said he was excited to see how Hasbro updates the toy line. ''I'm sure G.I. Joe's going to have a lot of cool accessories,'' he said. Sean McGowan, an analyst with Wedbush Morgan Securities, said Hasbro is right to avoid the risk of a box office bomb but should be sharing more directly in the success of a movie based on its properties. He said Hasbro has the right idea in an agreement reached this year with Electronic Arts Inc. The Redwood City, Calif.-based video game maker now has the right to make Hasbro games for PCs, video game consoles and cell phones. The licensing deal keeps Hasbro from having to get into the video games business itself, and also allows it to do what it does best - make traditional games and toys based on EA's existing video games. ''I don't want to see them get into the business of producing TV shows,'' McGowan said. ''But if they're able to work with the producers to use the intellectual property they have, they should do that.'' so, it isn't as clear cut as I remembered. Hasbro doesn't share significantly in the movie's performance. how minimally they did is the question. |
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08-18-2009, 08:29 PM | #215 |
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no prob here is where i get it dosent matter how well the movie does.
The Transformers movie has made about $700 million worldwide since it was released this summer and about $316 million domestically. Hasbro does not share significantly in the box office - something Goldner says it agreed to forego because it didn't invest in the movie's production cost. But it shares in the success in other ways. As with the Transformers movies, Hasbro would not share significantly in the box office, Goldner said. The company said it will make new toys based on the G.I. Joe movie, but would not give details. |
08-18-2009, 08:39 PM | #216 |
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It matters because the more the Joe name gets out there, the bigger the brand becomes. It doesn't matter because the market that Hasbro truly wants to attract is the kid market, not the teen/adult market. Meaning Dad may hate RoC, but he still brought Junior and Junior's the one that Hasbro is targeting. So Hasbro really only cares about the success of RoC as it translates into toy sales. Do they really care if the movie makes 700 million (made up number) if that doesn't translate into 400 million (made up number) in toy sales? Sure the brand name gets out there, but just making the brand name huge doesn't make Hasbro's profits soar.
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08-18-2009, 08:41 PM | #217 |
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So those who argue that Hasbro does not see a profit are wrong.... very interesting. Now the question is how much do they get? If they put no money up but take a piece of the pie then Paramount is in even more trouble if they want to see a profit from ROC.
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08-18-2009, 08:58 PM | #218 |
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It matters and it doesn't..
It matters because the more the Joe name gets out there, the bigger the brand becomes. It doesn't matter because the market that Hasbro truly wants to attract is the kid market, not the teen/adult market. Meaning Dad may hate RoC, but he still brought Junior and Junior's the one that Hasbro is targeting. So Hasbro really only cares about the success of RoC as it translates into toy sales. Do they really care if the movie makes 700 million (made up number) if that doesn't translate into 400 million (made up number) in toy sales? Sure the brand name gets out there, but just making the brand name huge doesn't make Hasbro's profits soar. They certainly do care about the box office. The box office now goes hand in hand with their future. Sure they will survive if the movie tanks but if the movie is a success it can spawn off a ROC based cartoon, comics, video-games, sequels, toys spin-offs, etc. The list is endless. They have a potential to be like he transformer line of toys. So they care....thinking otherwise is just not silly. The bigger the movie the more of an impact it made with people. The more of an impact -the more money people are wiling to spend. and the more their profits will soar. So yes getting the brand name out there does help the bottom line. They do get a piece of the movie pie.........so they care. If ROC fails they still have future making money off of GI JOE. If ROC succeeds then thy have a bigger future making money off of GI JOE........ What company doesn't care about making more money. |
08-18-2009, 09:05 PM | #219 |
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That's where the "it matters and it doesn't matter" come into it.
Of course if it does well it's going to give plenty of oppotunities for the future and more name recognition. But they can get that even if it doesn't do well. It doesn't necessarily go hand in hand. They don't need the movie to do well for the toyline to do well. The movie is the door opener, it's up to Hasbro to keep the newbies in the room. The toyline can generate a new cartoon. Hasbro is already creating a name-disassociation with RoC, with renaming the beginning 2010 stuff the Pursuit of Cobra. They used RoC to open the door. Of course they want RoC to do well, never said they didn't, but if it breaks even, and they still get an upswing in toy sales, then it did it's job. They don't need it to be Transformers-scale or even Star Trek-scale, they just need it to open the door. The bigger it gets, the better it is for them, obviously. But in the long run if RoC makes 300 million but the toyline generates 500 million in toy sales, then Hasbro will deem it a success.
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08-18-2009, 09:45 PM | #220 |
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First yes they can get name recognition regardless of the movies success but their goal is to get the maximum amount of name recognition not settle with a little.
Yes they don't need the movie to do well for the toy line to do well but they know the better the movie the more exposure to that targeted audience they are looking at. So why wouldn't they want the movie to make a ton of money? The toy-line can generate a new cartoon but so can the movie which I am sure was/is their goal. Hasbro has not claimed or stated that they are creating a name-disassociation with RoC, with renaming the toys to the Pursuit of Cobra. If anything they are capitalizing on the movie. You are making hug assumption based on nothing. They don't want a simple upswing............ they want to overtake their own franchise and big as big if not bigger than Transformers! Again Hasbro is not in the business of settling....... even though they don't need to be as big as Transformers or Star-trek......... they were hoping it would be. I don't think they said. "hey, we don't care if we go over 300 million..... as long as we get the brand out there" they more than likely said. "300 would be great but 400 or 500 would be so much better for our future and brand" I think your argument is flawed only in that you assume that Hasbro is willing to settle for a nice piece of the pie. You see ROC as a success but I would venture to say they are saying what can we do better to make it more successful. They had/have one goal and that is to make money. Hasbro has invested a lot of time and money into ROC........ anything outside of that would come across as a failure.......... They have not had a successful run of GI JOE figure in a long time. They want it to be more in kin an consistent with Transformers, Batman, etc. So my point is simple........ Yes GI JOE can survive without ROC, but ROC is/ was its best chance to do Juggernaut sales for the company. Nobody can assume that Hasbro did not want ROC to do Transformer type numbers or better. And certainly nobody can assume that Hasbro used ROC as a gateway vehicle for a younger generation and not know that those youngsters would expect GI JOE to be set in the ROC universe from here-on-in. Last edited by Rocky; 08-19-2009 at 12:02 AM.. |
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