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06-18-2017, 04:59 PM | #1 |
US military family
Join Date: Jan 2009
Location: Fort Campbell, Kentucky
Posts: 2,218
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In 1982, G.I. Joe returned to children as a toy in an entirely new format because it was marketed TO CHILDREN via a comic book, then an after school cartoon mini-series, and then a full-fledged cartoon series, and with every step of the way, the message was: buy our toys!
Thirty five years later, Hasbro has a new method they want to try out: the Hasbro Studios partnership with Paramount Pictures to create a five-property movie universe. In a recent June 14th issue of The Hollywood Reporter magazine, Brian Goldner said that Hasbro is a profit participant with Paramount Pictures regarding the G.I. Joe franchise. While we all know and accept that the only new G.I. Joe toys will be those that are reflections of some of the content of the next film and logically in an entirely new format, the G.I. Joe film does not seem to be making any attempt to sell those toys (if they should ever get created). And what will Hasbro do in the meantime? Make no G.I. Joe toys at all. Because the new toys cannot possibly compete with the toys of the previous 35 years, they will make no toys at all. Unwise. Rather, it will be an attempt to fill seats at movie theaters. The targeted age group for those seats are not going to be shopping the aisles for toys. Will their children see the film and want toys? Maybe. Hopefully. The adults that discover there is a G.I. Joe movie playing at the cinema might go expecting some sort of nostalgic experience, but will feel so lost and alienated that the film will probably be rejected by them. Remember how many of Paramount’s G.I. Joe: The Rise of Cobra audience asked for a follow up film to learn if Cobra Commander (Rex) and his sister (Baroness) resolve their issues with Duke, their closest friend? Almost none? Why not? Because they alienated their adult audience… In the next film, G.I. Joe: Retaliation, they tried to achieve a greater success by drawing on more nostalgic memories than did the first film with a lower budget and a higher reception at the box office. So did they attempt to sell more toys in the Retaliation line than they did the Rise of Cobra line? No. Because toys sales were not deemed as important as ticket sales were. And now the next film is no longer even intended as a sequel, but as a platform to tie together other future films to form their new cinematic universe. Again, unwise. They will alienate their adult audience, like Universal Pictures did in 2015 with the film Jem and the Holograms, which ultimately grossed only $2.3 million worldwide on a $5 million budget. So if the next G.I. Joe film (the foundation that ties together the new Hasbro cinematic universe) utterly fails like the Jem film did, how can anybody at Hasbro expect to introduce children to a new line of G.I. Joe toys? I look forward to reading your thoughts on this.
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... freedom is never more than one generation away from extinction. We didn't pass it on to our children in the bloodstream. The only way they can inherit the freedom we have known is if we fight for it, protect it, defend it and then hand it to them with the well thought lessons of how they in their lifetime must do the same... - Ronald Reagan |
06-18-2017, 05:04 PM | #2 |
Salty Scallywag
Join Date: Nov 2010
Location: Swabbin' with Shippy
Posts: 3,226
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I haven't actually read your post yet (I will), but I just wanted to go ahead and agree that it will fail
I'm feeling positive today!
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. _ Sunbow Lady Jaye by Luke's Toy Box My GI Joe Art on HissTank My artwork on Instagram Contact me at: [email protected] seanbeckettart.com |
06-18-2017, 05:09 PM | #3 |
Hisstank.Com General
Join Date: Mar 2008
Location: Mississippi
Posts: 5,865
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Yeah, I don't think a combined universe is the answer either. Splitting screen time in one movie to develop characters and storylines from different properties seems like a clusterf*ck of an idea.
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My Feedback: http://www.hisstank.com/forum/buy-se...ck-thread.html MTF Vice Admiral. BFS H.A.C.K.S. Series 1 All-in. MTF Valkyries Asgard. Eagle Force All-in early bird. CFT Dime Novel Legends Posse. Zombie Lab All-in. MTF World War II Mayhem. HasLab Jabba's Sail Barge. HasLab Razor Crest x3. MTF Vietnam Mayhem 1st + All-In 2nd. HasLab Sky Striker x 5. Callsign: Longbow Pick 6. HasLab HISS x 3. HasLab Dragonfly x 3. HasLab Ghost. |
06-18-2017, 06:02 PM | #4 |
Iron Grenadier
Join Date: Mar 2014
Location: USA
Posts: 950
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The ignorance of this post is astounding.
for Joe to succeed it has to appeal to both adults and children. But the adults that are important are the general movie going adults, not the adult collectors who whine they aren't being appealed to. |
06-18-2017, 06:05 PM | #5 |
Cobra Viper
Join Date: Apr 2007
Location: Somwhere
Posts: 254
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They haven't even written it yet and you already write it off as a failure?
Fans sure love to hate the stuff they're fans of lol |
06-18-2017, 06:10 PM | #6 |
Crimson Guard
Join Date: Dec 2008
Location: Italy
Posts: 1,495
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I do not think it'll fail. I hope in one or two Transformers' cameo.
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My G.I.JOE collection: http://www.joedios.com/dioramas/brow...&imageuser=444 Me: http://www.joedios.com/dioramas/show...&cutoffdate=-1 |
06-18-2017, 06:11 PM | #7 |
Iron Grenadier
Join Date: Mar 2014
Location: USA
Posts: 950
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Let's also not forget the ridiculousness of the idea of an adult "discovering" there's a Joe movie in the theatres, as if these types of franchise movies aren't heavily promoted with awareness of them months and years in advance by the audience that goes and sees these movies. Suuuure, the adult audience who would be "alienated" by a Joe movie that doesn't match what they were hoping it would be would be walking through the mall one day, completely unaware of its existence, until they discovered it in the theatre, at which point they'd drop their plans to go see it, because it's so important to them, only to feel alienated because it was a different Joe then they hoped it would be.
Yes, that sounds like something that will plausibly occur. |
06-18-2017, 07:01 PM | #8 |
Cobra Soldier
Join Date: Jun 2017
Location: Mos Eisley
Posts: 7
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Hello, after a close to a decade of lurking, the realized "Deth of hte Line" has finally brought me out from under the rock I've been hiding under. Apologies in advance if my 2 cents that has accumulated in all that time is a little closer to $29.99. ;)
There are a lot of valid points in the original post, and the thread title is probably correct. However without a better picture of what Hasbro and Paramount intend to do with the franchise, I think there are too many unknown variables at this point to write off ALL hope. I mean even a broken clock is right twice a day ;) While I do not like the idea of a shared universe, there's a lot of material in the 'wells' of each of these properties to draw from for the screenwriters and production people to fashion something that both entertains a movie audience and satisfies the property's fans to some degree. with the right: script, direction, production design, marketing, characterization, casting and (most importantly) if the production team bothers to research the combined properties to see what makes each of them "tick" individually and finding a way to weave those strands together into something cohesive, and entertaining to an audience - then it COULD be an entertaining film franchise. Hey, it could *shrugs* And to continue along this string of optimistic 'ifs' - If the film succeeds in drawing an audience, then for the merchandising side of the equation, if there is the right mix of: product design (making product that is ACTUALLY in the film comes to mind...), marketing, DISTRIBUTION, and CASE ASSORTMENT the merchandise for the shared universe. Now, all that being said - that's a whole lot of IFs... Unfortunately I see a number of hurdles which the Hasbro shared universe will need over come in order for this to be success, not only as film franchise but merchandising lines: 1) As a whole, Hollywood really struggles in the script writing department, and as for researching source material sometimes I think that screenwriters / directors/ actors idea of source material research is 'chopping a couple lines ' of off the first page of the script. 2) Marketing - of late it seems as though Hollywood is having a hard time 'selling' their films to the write audience. To be honest, I haven't a clue how you would sell a film franchise like this... 3) Merchandising - in general, over the past decade the toy industry seems to struggle with both distribution and case assortment. I'm willing to bet that brick and mortar retailers share a lot of the blame on this given that, regardless of the toy property, buying way too much of initial waves and then clogging their shelves with product that won't move. Do I think that Hasbro's idea of a shared universe is predestined to fail? No - but it's certainly got the deck stacked against it. Last edited by DreiRaven10; 06-18-2017 at 07:09 PM.. |
06-18-2017, 07:29 PM | #9 |
US military family
Join Date: Jan 2009
Location: Fort Campbell, Kentucky
Posts: 2,218
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Yes, I can own this.
I mean, ignorance (lack of knowledge or information) is exactly where I’m at regarding this subject. Personal confession: I have never worked in either the toy industry or the motion picture industry a day in my life, so by definition ignorance of this subject is the only way I would describe myself regarding this topic. But by astounding (surprisingly impressive or notable), what made you think that I had previously worked in these industries? I can’t even put into words right now how pessimistic I am regarding this subject. (And don’t get me started about the announced $600.00 HasCon G.I. Joe Experience, because maybe I’ll save that rant for another day.) I just want to sound my concerns aloud to a community which I consider more knowledgeable than myself on this subject, in hope that you can talk me out of my point of view. That is the purpose of intelligent conversation and debate of a forum such as this one, is it not? You, and others, have already made some very valid points, and I thank you for it. I encourage others to add to this conversation as well, because I might learn a lot from your insight. Maybe I can learn to have some optimism for this project, but right now, I doubt it.
__________________
... freedom is never more than one generation away from extinction. We didn't pass it on to our children in the bloodstream. The only way they can inherit the freedom we have known is if we fight for it, protect it, defend it and then hand it to them with the well thought lessons of how they in their lifetime must do the same... - Ronald Reagan |
06-18-2017, 08:08 PM | #10 |
Crimson Guard
Join Date: Mar 2011
Location: Louisville, Ky
Posts: 2,810
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Honestly, a re-luanch (that works and attracts a new generation) is the only thing that will save our hobby long term. #goldenyears
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#tankturd |
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