[RedAlert Rescue]

I think cross referencing each character perhaps with a Character page would help one that included things like mini-figures, statues and 12" dolls.

[sevenlima]

I would sell to 3Djoes site.

[J James]

The major thing I would change is the path to click-through from one version of a character to the next. As it is, you have to tap the pic of a different version, then tap the name at the bottom of the pic when it opens in a lightbox. Otherwise any other path just opens the thumbnail of the entry you select in the same tab, closing the site until you go back a page.

I'm sure the site makes plenty of passive revenue. Every time one of us goes there to research something, we see an ad. Those ads are paying per view. Any click through to the sponsor will net the site owner even more. So that is a steady drip drip drip and I'm sure the site gets a few hundred unique page clicks per day on a slow day.

Crystal Ball alone probably got a thousand clicks this last week.