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10-08-2022, 08:57 AM | #1 |
Ne Plus Ulta
Join Date: Jun 2009
Location: Brooklyn
Posts: 4,786
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Skeletron? is coming to lead your Red Shadows? Army! ��*☠️ The Red Shadows Retro Wolf Trooper converts into the terrible, oh so very evil, Retro Skeletron. This gorgeous figure designed by Grindstone Toys will come beautifully carded with packaging art by GI Joe legend Doug Hart and includes Retro Ray Gun, ZG Carbine, Combat Claw, Jet Pack, Wolf Trooper Helmet, Wolf Trooper Head, alternate Skeletron Head and Laser Sword! Available for Pre-order Now: https://roboskull.backerkit.com/hosted_preorders/379589 Ages 14+ I've been meaning to do this thread for awhile so when I saw this in my FB feed it prompted me to finally make the thread. Whether it's Beach Head, Stalker, Clutch, Scarlett, (I know they got Scarlett back,) the Red Shadows, Action Force, and Steele Brigade for some reason Hasbro let go of certain trademarks that they shouldn't have. I understand that when you have a character list as big as A Real American Hero certain trademarks are going to get forfeited over time. I could understand if Hasbro lost the trademarks to Scar-Face, Professor Appel, Bongo The Ballon Bear, Ice Cream Soldier, Payload, or Barricade. However, to lose the trademarks to Action Force, Steele Brigade, and the Red Shadows seems like a complete and total dereliction of duty on the party of Hasbro's legal department. Believe it or not guys but Action Force was actually BIGGER than G.I. JOE per se because Action Force is what the brand as overseas. Regardless of the Action Force related trademarks beginning dormant for a number of years it seems to me that Hasbro would have renewed them just off of the strength of the cultural impact that A.F. had and to use the brand in JOEverse proper like the later comics eventually did. The same is true with Steele Brigade. Until Bobby came along I didn't know that the Steele Brigade had a fanbase like that. Being that it dud it seems to me that somebody at Hasbro should have known about the popularity of the Steele Brigade and a move would have been made to secure that trademark. Back when Bobby was starting Valaverse he mentioned that Serpentor was available. I'm glad that Hasbro's legal department finally got their ass into gear and locked down that trademark, but that would have been some wild shit if Serpentor was officially known as COBRA Snake Emperor Serpentor, Emperor Serpentor, Hasbro's Serpentor or something like that. Off topic, that The Red Shadows Retro Wolf Trooper is dope as fuck. I need some of those because the JOE team desperately needs another faction to fight.
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Last edited by Fred Broca; 10-08-2022 at 09:25 AM.. |
10-08-2022, 09:20 AM | #2 |
Shabba
Join Date: Mar 2011
Location: England
Posts: 1,352
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Action Force was big in the UK for several years, but it didn't have the same cultural impact as the likes of Transformers, He-man or Thundercats. We didn't have the GI Joe cartoon on TV like those other lines did. We had to settle for VHS copies of the cartoon which only kids who were already into Action Force would have sought out.
Mention Action Force to most people in the UK and they will either look at you blank or they will ask if you mean Action Man. |
10-08-2022, 09:25 AM | #3 |
Banned
Join Date: Feb 2019
Posts: 10,010
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They lost Beach Head, Stalker, Clutch, and Scarlett because their names are regular words, and were deemed as too generic and not copyrightable names. Same reason why Jazz from transformers is always branded as Autobat Jazz and until recently Hot Rod was Rodimus. As for Action Force, their trademarks belonged to Palitoy not Hasbro
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10-08-2022, 09:26 AM | #4 |
Ne Plus Ulta
Join Date: Jun 2009
Location: Brooklyn
Posts: 4,786
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Quote:
Action Force was big in the UK for several years, but it didn't have the same cultural impact as the likes of Transformers, He-man or Thundercats. We didn't have the GI Joe cartoon on TV like those other lines did. We had to settle for VHS copies of the cartoon which only kids who were already into Action Force would have sought out.
Mention Action Force to most people in the UK and they will either look at you blank or they will ask if you mean Action Man.
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10-08-2022, 09:28 AM | #5 |
Ne Plus Ulta
Join Date: Jun 2009
Location: Brooklyn
Posts: 4,786
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What are you referring to?
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10-08-2022, 09:31 AM | #6 |
Banned
Join Date: Feb 2019
Posts: 10,010
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10-08-2022, 09:37 AM | #7 |
I LIVE!
Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
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Trademarks are also “use it or lose it”. Lanard (of The Corps) had Shockwave for a number of years, but as seen as they let the name lapse, Hasbro rushed to use the name on SOMETHING to lock it down (the 2005 Transformers Minicon set).
More famously, Hasbro nearly lost “Megatron” to a YuGiOh card in 2002, which is why Hasbro has been proactive in keeping a Megatron or Galvatron toy in circulation (at least in the early 2000s, that position has shifted in recent years to core character ideology).
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10-08-2022, 09:39 AM | #8 |
Ne Plus Ulta
Join Date: Jun 2009
Location: Brooklyn
Posts: 4,786
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How wasn't it Hasbro's fault?
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10-08-2022, 09:42 AM | #9 |
Ne Plus Ulta
Join Date: Jun 2009
Location: Brooklyn
Posts: 4,786
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Quote:
More famously, Hasbro nearly lost ?Megatron? to a YuGiOh card in 2002, which is why Hasbro has been proactive in keeping a Megatron or Galvatron toy in circulation (at least in the early 2000s, that position has shifted in recent years to core character ideology).
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10-08-2022, 04:08 PM | #10 |
Commando
Join Date: Jan 2013
Location: Britain
Posts: 3,832
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Palitoy's IP was sold to Hasbro in the 1980s by the parent company. Losing the trademarks to Action Force is ENTIRELY Hasbro's fault. Hasbro only sold GI Joe in the UK as AF because they bought the names and then used a pre-existing brand to leverage their product into the market. I'm pretty sure it's also why Action Man was killed off in the mid-80s, so Hasbro could reduce the marketplace competition between Joe and AM.
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