|
Community Links |
Social Groups |
Pictures & Albums |
Members List |
Search Forums |
Advanced Search |
Go to Page... |
|
Thread Tools |
01-24-2022, 01:38 AM | #1 |
Cobra Soldier
Join Date: Jun 2019
Location: Los Angeles, Ca
Posts: 9
|
Is G. I. Joe failing to capture the younger generation because Americans have become less patriotic?
|
01-24-2022, 01:47 AM | #2 |
stretching your O-ring
Join Date: Jul 2021
Location: Tomball, Texas
Posts: 2,869
|
|
01-24-2022, 01:49 AM | #3 |
The Man You Know & Love
Join Date: Feb 2009
Location: In The Middle of a Late Night Crew Orgy
Posts: 28,211
|
I think it's because we are buying up all the good GI Joe shit and leaving all the shitty GI Joe shit behind and plus, there are no kid focused toons or other kid-centered media tie ins.
|
01-24-2022, 01:49 AM | #4 |
Mass Nerderer
Join Date: Nov 2013
Location: Slitherin' around the tank- It's cool, though, 'cause I'm being "watched"
Posts: 9,097
|
Well, I can say that 1.4 billion Red Chinese don't give a shit.
__________________
I NEED TOYS DAMMIT!!! |
01-24-2022, 02:09 AM | #5 |
stretching your O-ring
Join Date: Jul 2021
Location: Tomball, Texas
Posts: 2,869
|
Also the younger generation is comparably tiny.
|
01-24-2022, 02:19 AM | #6 |
Cobra Soldier
Join Date: Oct 2012
Location: Melbourne, Australia
Posts: 50
|
Hasbro are the problem. There's no other way to look at it.
They've always had the best mass media action figures in the market. But if you look at the history of the last two decades of the brand Hasbro has done such a poor job at promoting GI Joe. They allowed 3 terrible movies to be made. They had a great cartoon series that they cancelled after one season despite its popularity. They've done nothing to help promote the comics. They've convinced themselves GI Joe is an American only brand, and done nothing to get figures in to stores. They've launched Hasbro Pulse, which is only accessible in North America and England. Any time they do a GI Joe event they use the theme tune from an almost 40 year old cartoon. That shows how many generations they've neglected between the 80s and now. There's been almost no advertising of GI Joe toys since the early 2000s. There's been a lack of stock to meet demand since the re-launch. |
01-24-2022, 03:04 AM | #7 |
Cobra Viper
Join Date: Jul 2021
Location: Phoenix
Posts: 369
|
I think patriotism plays a very small role. The "boys toys" market peaked in the 80s. Its long slow decline tracks with the rising popularity of video games in the 90s and 2000s. Boys today tend to transition quite early from toys to video games and never look back. In the 80s, a kid might stick with toys right up to adolescence. These days, they're moving their investment of time, money, and passion over to video games by age 8. Consider also that video games are scratching many of the same itches as action figure collecting, and often doing the job more effectively.
|
01-24-2022, 05:12 AM | #8 |
Cobra Elite Trooper
Join Date: Sep 2008
Location: Blackwater Prison
Posts: 1,359
|
1. No current cartoon or marketing to kids. Unless introduced to the old cartoons by parents that liked the old cartoons kids don't know who any of the characters are. Unless introduced to the toyline by parents that saved their toys most kids don't even know what GI Joe is.
2. The last 3 movies failed to capture the interest of the kids. Transformers and a lot of Marvel Movies seem to hit the right beat with kids and push the sales of those toys. The Joe movies didn't. 3. Price. GI Joe Classifieds are the same price as Marvel Legends, and 6 inch Fortnite and both of those lines have Media. Kids know who Spider-man and Fortnite characters are. When given the choice to buy a character they know for the same price as a character they don't know the kids going to pick the character they know. GI Joe The Retro line was 3 dollars higher than Fortnite and Roblox figures of the same scale. Most kids definently weren't going to pay 3 dollars more for an army man or ninja when a fortnite army man or ninja was 10. 4. Lack of vehicles. Young kids want vehicles and playsets to put their figures into, Fortnite and Roblox figured this out, Hasbro seems to have forgotten what made the toyline so huge in the 80s the vehicles and playsets to put the figures in. 5. Hasbro has started focusing collectors and stopped selling the line to kids. You won't bring in kids to the franchise with $40 Oring 2 packs and $200+ jets. The Oring design is extremely dated and the current prices put both out of reach for kids. Collectors are the only ones that will buy these and Hasbro has competition from the Super7 lines in this niche as well now. 6. 3rd party military toys that fill the toy soldier niche that are more readily available, cheaper, and arguably a better bang for the buck for parents buying the toy tank the kids put on their christmas/birthday list. Power Team Elite/World Peacekeepers, Lanard, and Chapmei stepped into the vehicles and playset market when Hasbro left it and they are dominating it now. There was a time when you needed to buy a toy tank you saw a GI Joe one and grabbed it for the kid, you can't do that anymore but the 3rd party stuff can be found with a quick search of amazon and delivered to your door. TLDR: Hasbro stopped selling to kids, stopped marketing to kids, and 3rd party sellers grabbed the casual Toy soldier market. Last edited by sisco; 01-24-2022 at 05:20 AM.. |
01-24-2022, 05:48 AM | #9 |
Cobra Viper
Join Date: Dec 2021
Location: Michigan
Posts: 375
|
I will say lack of marketing is a big deal.
Operation Blackout is a lot better a game than I initially thought (I was expecting it to be similar to ROC). And yet, I kinda stumbled onto it shortly before release. Then didn't hear another word about until well after release, I actually forgot about it. Then picked it up on PS+ super sale. |
01-24-2022, 06:17 AM | #10 |
GI Joe Graffiti General
Join Date: Jan 2020
Location: Mindbenders Laboratory
Posts: 6,576
|
Quote:
Fortnite for kids trumps GI Joe in every way imaginable. I am speaking on what I know about this. Hasbro tried to get into fortnite with a Snake Eyes special edition figure and game skin. But most kids don?t care about Joes like we do. If Hasbro had modern versions or marketed fortnite for majority of kids , or made these figures more realistic for the call of duty and FPS Teenagers they would increase their profitability exponentially. Instead they are left with us, the handful of aging collectors where 80% want exactly what they had when they were kids which is dated designs but nostalgic feel , and 20% who want to see GI Joe get a serious update. I?ve always thought we should get away for the kiddie cartoony look. The softness. Fortnite has that on lock. Gi Joe also truly needs a fantastic game. Or a stellar movie to engage kids. Yes the ROC and Retaliation movie did decent at the box office but it?s also a forgettable shit show. No kid wants to ever see those movies again. Deep. Dark, engaging, character development origin stories marketed for the adults would bring in the kids and teens with their parents. Kids don?t read comics like we did. They also don?t play with toys as we did. They have video games.
__________________
vvvvSlices Customsvvvv 1/18 scale : http://www.hisstank.com/forum/g-i-jo...s-customs.html 1/12 scale https://www.hisstank.com/forum/g-i-j...d-customs.html 1st place Winner in The Joes Customs contest http://www.joecustoms.com/forums/vie...p?f=24&t=48010 true art speaks for itself. |
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Why G.I. JOE Movies are Failing | Fred Broca | G.I. Joe Live Action Movie | 18 | 06-26-2015 05:02 PM |
A younger Peter Cullen | Energizer | General Discussion | 0 | 01-18-2013 03:27 AM |
How did you play with your Joes when you were younger? | jdslater | G.I. Joe Toys Vintage Discussion | 59 | 08-08-2010 08:38 PM |
Ever get rejected by a girl when you were younger? | PitViper | General Discussion | 60 | 05-18-2010 12:27 PM |
Why the Post Office is failing | ParatrooperCarbine | General Discussion | 11 | 03-14-2010 02:46 AM |
|
|
Recent Off Topic Threads |
Last Movie You Watched? |
Hisstank Late Night thread... |
Joy Toy's Dark Source Line |
What song are you listening to? |
JazWares 18th Halo |