[AndJusticeForAll]

I will share my 2 cents on this given I have 4 kids so this is based on them and their friends.

Even kids that like toys seem to gravitate towards electronic media (shows, YouTube videos, and video games) if they are available. The amount of content on demand available to kids now is staggering. Back in the day once Sat morning cartoons were done there wasn't a whole lot of reason to want to keep watching what came on the TV. Now you can watch pretty much exactly what you want when you want. Also video games have now been refined/engineered to the point of basically creating an addiction and have a social element built in without having to go anywhere We have time limits and other means we use to restrict our kids so when those things aren't available they will play with toys periodically. I think this has reduced the overall demand for toys and narrowed down what is being bought to fewer brands.

When they do play with toys or pick toys out they are drawn to brands that have a big presence in their lives either directly or through friends. Ninjago Legos which they got sucked into via the Netflix show, Minecraft (friends wearing Minecraft shirts and playing the video game), Mario stuff (video games) Octonauts (TV show), and Marvel Legends (numerous cartoons on Netflix, Disney Plus, they have learn to read Marvel books, young adult books at book fairs, the success with the live action movies has trickled down into clothing, memes, etc., and my least favorite Pokemon figures (show, cards, and Pokemon Go)

As others have said I think GI Joe could theoretically come back, but it would require breaking through in categories other than toys. Toys are second, third, etc. to other things for a brand now a days. Hasbro isn't stupid you can see them trying things, but it is easier said than done to create a household brand name and maintain it.

P.S. I thought it was interesting to see what Mattel is trying with having two animated series for MOTU one for younger audiences and one for older fans.

[CaliViper]

Quote:

Originally Posted by hardcorps

I am not sure patriotism is the difference between us and kids today. I think it is more of a "testosterone" or "adventure" difference. My high school class of 50 had 10 students join the service 9 guys 1 girl. We didn't really talk about patriotism but rather things like pay and benefits, or more often, the job itself and how cool it sounded. We talked about the travel and the "exciting" sounding things. My daughter's class of 100 had 2 kids join the service, both girls, and both daughters of career servicemen. I honestly think if someone walked into her class and said "any of you that want to can go to a service academy or ROTC" I think we wouldn't have had any more takers than the two we got.
I know I sound like a grumpy old man, but this is just my observation that kids, especially boys, seem to have the masculinity and adventure beat out of them. I think this is the predictable result of the last 80 years of of public schools.

Good point. Retention is tough for the military today.

But for a Joe show or even cartoon, why tread the same path everyone else is doing with woke or overly kid-friendly or whatever. I don't get why media companies are like lemmings all looking at the same 'new coke' data and making the same product with different labels. Sure, I guess the numbers don't back it up but a macho, 80s-ish cartoon done today will cater to some parents tired of everything else being pushed. You just got to make sure the budget matches it. They shouldn't run from joe but double down.

[ScottyHawkeye]

Quote:

Originally Posted by bromanagro

GI Joe aint Marvel.

It was in the 1980s then Marvel Productions went out of business and Marvel Comics sold the liscence.

[ScottyHawkeye]

Quote:

Originally Posted by Eric5466

Something similar to Castlevania on Netflix is what the franchise needs. It?s honestly weird that they haven?t done it yet considering Hasbro has War for Cybertron on Netflix and the animation executive in charge at Netflix is a huge fanboy.

Yeah, but they're having a Lady Jaye show premiere on Amazon Prime. I'm not sure that'll do the brand any favors.

[ScottyHawkeye]

I think a few things could revitalize the brand.

1. A streaming service cartoon that keeps that captures audiences at the premiere. Maybe have the same writing team as Resolute.

2. A feature film made by someone who cares about the material and is a name that could be marketed. No one knows Robert Schwentke, Stephen Sommers, and John Cho nor do I get the impression they cared about the material.

3. A Triple-A video game that is like War For Cybertron that's fun to play and will draw the average gamer. Operation Blackout was too niche and only appealed to Joe fans.

I think the biggest problem is that the people working on Joe titles in the mediums kids pay attention to either don't care about the material (film) or only appeal to people who are already fans (gaming) or just have nothing to offer currently (TV).

[ohtani]

Isn't Hasbro already making available for free ARAH and Sigma 6 on Youtube? Maybe Renegades too. Kiddies not watching there?

I'd like a continuation of ARAH, not DiC. It had the right mix of serious adventure and limited goofball stuff.

[ScottyHawkeye]

Quote:

Originally Posted by ohtani

Isn't Hasbro already making available for free ARAH and Sigma 6 on Youtube? Maybe Renegades too. Kiddies not watching there?

I'd like a continuation of ARAH, not DiC. It had the right mix of serious adventure and limited goofball stuff.

I don't think YouTube's algorithms are promoting the episodes of the shows that are being posted to YouTube. It's the same with the episodes of Transformers cartoons that Hasbro's posting to YT.

You're talking about the Marvel Productions and Sunbow cartoon? Yeah, I'd like to see a revitalization of it.

[Fly4v]

Over 24 years ago the Joe team was portrayed as the antagonists.

No decent movie or TV show since then has broken that perception.

[GoodGuy9]

I've decided it's not my concern if upcoming generations have no interest in GIJoe, it only has to endure during my lifetime because I want it to.

[AWOL]

Quote:

Originally Posted by GoodGuy9

I've decided it's not my concern if upcoming generations have no interest in GIJoe, it only has to endure during my lifetime because I want it to.

This is knowing.