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05-07-2022, 05:04 PM | #271 |
Christian Soldier
Join Date: May 2009
Location: Florida
Posts: 6,236
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Wow, good point, and interesting.
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05-07-2022, 07:48 PM | #272 |
Crimson Guard
Join Date: Nov 2021
Location: Springfield
Posts: 1,672
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Hasbro doesn't know what's cool, doesn't have a cartoon where the creators would know how to showcase a character to illustrate why they are cool. I watch Mandalorian and Netflix Daredevil, and I want to buy the action figures, even the supporting cast, the main villain. Those shows showcase how the main characters are head and shoulders above the average person.
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05-08-2022, 12:46 AM | #273 |
Crimson Guard
Join Date: Mar 2009
Location: sitting in my tin can far above the world
Posts: 3,922
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Quote:
Hasbro doesn't know what's cool, doesn't have a cartoon where the creators would know how to showcase a character to illustrate why they are cool. I watch Mandalorian and Netflix Daredevil, and I want to buy the action figures, even the supporting cast, the main villain. Those shows showcase how the main characters are head and shoulders above the average person.
Mandalorian is much more kid friendly, which I imagine explains why there are much more Mandalorian toys out on the market. I still feel the Renegades cartoon hit that sweet spot and would have been much more successful if it had not been on a network that nobody had at the time. It also did not help that the toys came out a year or so after the cartoon was cancelled, if I remember correctly.
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Feedback: http://www.hisstank.com/forum/g-i-jo...-feedback.html Last edited by Breakerfan; 05-08-2022 at 12:49 AM.. |
05-08-2022, 10:38 AM | #274 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,573
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Always fun to watch the armchair Hasbro CEOs/GI Joe Brand Managers pretend like there are simple solutions that will instantly make GI Joe a hit while acting like a good half of it is purely...luck.
It's easy as hell to say "They should market more!" when you don't actually account for how much more difficult and diffuse marketing is in the present day vs. the "Slap some commercials on during Saturday Mornings and Weekday afternoons" relative simplicity of the 80's. How are you going to assure that your marketing efforts are going to reach the right demographics (kids) without bankrupting yourself trying to buy ads on every channel that shows children's programming (and even then it's half-futile considering how many kids get their programming through ad-free or nearly ad-free streaming). Plenty of great movies get made every year that don't make tons of money at the box office and barely even register in the public consciousness even if years later they become well regarded after streaming/home viewing, etc... Meanwhile there are absolute shit movies that make tons of money and are well-known by the public (See: Pretty much the entire Transformers franchise MAYBE minus Bumblebee). And of course the MCU has made a massive mountain of money by practically making a science of "good enough and mostly-consistently entertaining." But the point being that there is no magic formula that assures success for movies any more than there is for toys. Cartoons are just as unreliable regardless of quality. There's no "captive audience" like there was in the 80's for 30 minute toy commercials and there are far, far more options for children's viewing. "Good" video games cost tons of money to create and market and the overlap between video game players and toy collectors (particularly of the teen/adult demographic) is definitely not proportional (or Halo would be absolutely dominating toy aisles everywhere and McFarlane's Call of Duty line would still be going strong). Not to mention that for all of the above, Hasbro has to have partners to actually produce the things (though that's changing for video games at the moment). They don't own their own movie or animation studios and further they can't FORCE any channel or streaming service to buy the product once it's completed (this was a big part of why Renegades was on The Hub...a channel Hasbro had co-ownership of, and why GI Joe: Resolute got put in oddball time slots on Cartoon Network), especially when most of those networks and services have their own properties that they have a vested interest in pushing versus somebody else's. Prior to just a year or so ago they didn't have their own video game studio either, so it was the same story: Who's going to pay Hasbro for the privilege of making a AAA video game of a franchise that has massively waned in popularity? It's always easy to look back with hindsight and say "They should have" but it's a hell of a lot harder in the moment. If anyone had the magic formula for knowing what was going to be "big" in the next 1-5-15 years there would be no products that were ever unsuccessful. It ain't that easy. Hell, if it were a bunch of us on these forums would apparently be massive toy company CEOs. And yes, the country being war-weary definitely complicates it all. Even a word as simple as "terrorist" is loaded now (hence Hasbro sometimes avoiding it in marketing for Cobra). Because generally speaking toymakers (and many parents) don't want happy pretendy fun times for kids to mirror real-world conflicts too closely. That's why from the jump GI Joe was basically a bunch of nonstandard soldiers fighting an organization of comic-book supervillains rather than say, the KGB or Islamic Terrorists. Last edited by Jmacq1; 05-08-2022 at 10:57 AM.. |
05-08-2022, 11:18 AM | #275 |
Cobra Soldier
Join Date: Jul 2009
Location: Florida
Posts: 69
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Just read a recent interview with Hasbro GI Joe brand manager Emily Bader who admitted that the franchise needed to be rebooted in order to appeal to kids most likely via an animated series. Good to know that they understand what is happening.
Last edited by Eric5466; 05-08-2022 at 11:24 AM.. |
05-08-2022, 11:26 AM | #276 |
Boom
Join Date: Oct 2010
Location: Classified
Posts: 4,761
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Quote:
Will be interesting to see what comes of that.
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05-08-2022, 11:50 AM | #277 |
Just a fan
Join Date: Feb 2021
Location: NY
Posts: 8,507
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Quote:
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05-08-2022, 04:44 PM | #278 |
just a Marine
Join Date: Mar 2014
Location: central PA
Posts: 1,681
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I am not sure patriotism is the difference between us and kids today. I think it is more of a "testosterone" or "adventure" difference. My high school class of 50 had 10 students join the service 9 guys 1 girl. We didn't really talk about patriotism but rather things like pay and benefits, or more often, the job itself and how cool it sounded. We talked about the travel and the "exciting" sounding things. My daughter's class of 100 had 2 kids join the service, both girls, and both daughters of career servicemen. I honestly think if someone walked into her class and said "any of you that want to can go to a service academy or ROTC" I think we wouldn't have had any more takers than the two we got.
I know I sound like a grumpy old man, but this is just my observation that kids, especially boys, seem to have the masculinity and adventure beat out of them. I think this is the predictable result of the last 80 years of of public schools. |
05-08-2022, 08:26 PM | #279 |
Iron Grenadier
Join Date: Nov 2007
Location: Ontario - Canada
Posts: 652
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Things that would attract the younger generation is a G.I. Joe: A Real American Hero animated series and a major marketing push via toy commercials. They have to figure out a spin on everything that worked in the 80's including stuff like flag points, in-depth filecards, box inserts and even traditional mail-ins. Current collectors live and breath it and have carried the line for 40 years, the new generation should get the same Joe treatment as we've grown to know and love.
You don't have to reinvent G.I. Joe every 20 years, you just need to put it back out there with the same amount of push as known before. Just my 2 cents... Last edited by deathvalleymachine; 05-08-2022 at 08:28 PM.. Reason: Grammar |
05-08-2022, 08:29 PM | #280 |
Iron Grenadier
Join Date: Feb 2012
Location: Quezon City, Philippines
Posts: 819
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No long-running cartoons. The cartoons is what did it in the 80's.
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