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06-15-2014, 10:28 AM | #1 |
Not interested to figures
Join Date: Mar 2011
Location: Canada
Posts: 19
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GI.Joe was once a great franchise in the 80's, with a movie. Had a few cartoons, afterwards and only 2 movies GI.Joe: The Rise Of Cobra and GI.Joe Retaliation. But what I really want to know, what ever happened to the franchise? it's not as popular as it used to be. But a new movie is to come in 2016, but there's no cartoon to be aired. Did GI.Joe ran out of gaz? Hasbro, instead of investing on GI.Joe, they are supporting Transformers. Why you think Transformers is what it is today, cause of the fanbase, GI.Joe has their fanbase, but Hasbro is not that focused on GI.Joe
Last edited by CobraDuke; 06-15-2014 at 10:35 AM.. |
06-15-2014, 10:48 AM | #2 |
Bill Cosplay
Join Date: Feb 2014
Location: Staying clear of knee-jerk nerds.
Posts: 5,914
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Simplistic answer: for whatever reason, it just fell out of popularity. It happens all the time, for all pop cultural things, and G.I. Joe itself has had to be "rebooted/re-imagined" at least 5 times in a major way (and countless times in smaller ways) over the years in an effort to keep it popular. There's a lot of speculation as to why it's failing this time around--ranging from anti-war sentiment to brand mismanagement to the demise of kid's interest in action figures in general--but it's probably a combination of many factors and not the fault of any one single thing by itself. Regardless, pop culture tends to be cyclical and it's conceivable G.I. Joe could become a hot item again.
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06-15-2014, 10:58 AM | #3 |
Crimson Guard
Join Date: Mar 2009
Location: New York
Posts: 4,069
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"Agents of Shield" is the GI Joe property that GI Joe wishes it was.
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06-15-2014, 11:44 AM | #4 |
Cobra Viper
Join Date: Sep 2007
Location: Canada
Posts: 269
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Kids of all ages (like it or not) can't get enough of crap like Call of Duty. There's definitely an appetite for military themed things today. If only they could somehow harness that to revive the brand. A cartoon and a video game(s) would help sell action figures.
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06-15-2014, 11:51 AM | #5 |
Hisstank.Com General
Join Date: Jun 2012
Location: Cobra Island & Massachusetts
Posts: 6,378
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Quote:
Simplistic answer: for whatever reason, it just fell out of popularity. It happens all the time, for all pop cultural things, and G.I. Joe itself has had to be "rebooted/re-imagined" at least 5 times in a major way (and countless times in smaller ways) over the years in an effort to keep it popular. There's a lot of speculation as to why it's failing this time around--ranging from anti-war sentiment to brand mismanagement to the demise of kid's interest in action figures in general--but it's probably a combination of many factors and not the fault of any one single thing by itself. Regardless, pop culture tends to be cyclical and it's conceivable G.I. Joe could become a hot item again.
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06-15-2014, 09:20 PM | #6 |
Alley Viper Strike Team
Join Date: Feb 2009
Location: Beaverton, Oregon
Posts: 3,434
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Channing Tatum happened. Long live Cobra La.
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Alley Viper attached to the Strike Team Urban Division 82nd. Cobra wants you! I'm looking for some ruthless Vipers to fill the ranks. Joes need not apply. Laugh Now, Cry Later.
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06-15-2014, 10:03 PM | #7 |
Hisstank.Com General
Join Date: Jun 2008
Location: PA
Posts: 10,816
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They made two terrible movies which backfired big time and all but killed the brand. Howard the Duck used to be one of Marvel's most popular comic characters in the '70s and his debut series helped give birth to the collectible "scalping" industry as we know it today. But can anyone ever look at that character again and not associate him with the flop movie they made of him in 1986?
G.I. Joe's revival was going strong with the 25th line until Hasbro unceremoniously pulled the plug to make way for the movies. The movies used horrible costume designs which made for horrible toys that no one wanted and which were clearanced en masse. The movie did a horrible job at character development which meant no one was all that emotionally interested in the action figures the way kids were in the '80s due to all the great writing in the comics and cartoons. Hasbro began to rebuild the brand somewhat successfully with the POC and 30th lines and the Renegades cartoon. Then they cancelled all of that to make way for the 2nd movie toy line. The studio royally screwed them over by changing the release date and Hasbro bent over, took it and said thank you, sir, may I have another. The toys had no promotion in 2012 and retailers were forced to get no new product for the 2nd half of 2012. Then the very early 2013 movie release date promised the toys would have no promotion for the Christmas season, so the retailers dropped them even before Hasbro could get half the line in stores. Nevermind that the movie still had bad characters and boring designs that no one could find it in themselves to care about. |
06-15-2014, 10:19 PM | #8 |
Cobra HR Director
Join Date: Jan 2009
Location: Modesto, CA
Posts: 1,140
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I have followed the toy line since I was introduced to it in 1968. I agree with the observation that the line has had to be rebooted, and actually i have noted several more since the "beginning". I have been a naysayer of Hasbro's lack of commitment to the brand. Even pointing out the support for Star Wars and Transformers (even Marvel). But there was a time when the robots sort of evaporated from the hallowed TRU shelves. Star Wars have been rooted as a staple since the first movie. Star Wars broke ground for the 3 3/4 format. We owe Kenner/Hasbro much for that.
We are all concerned for the future of the line and our hobby. Perhaps, as has been sentimented, we are experiencing yet another cycle. I see Call of Duty Lego-Like toys on sale constantly at my TRU, and saw some playsets from that line clearances. That also goes for Halo and other Video Game-based toys. Video Game tie-ins aren't the answer, movies aren't the answer, cartoons aren't the answer. But all three COULD certainly make a statement. Sideshow created an amazing licensed product but no one buys those as toys. I think the 1:18 format needs to follow the Marauder model, on a more cost effective scale: modular, customizable, articulated. I think we need to return to anonymous soldiers that can be anyone playing with them. I think vehicles and drivers are going to be expensive, so they should be special and few and be repainted and equipment for various theaters. I like the idea of perhaps refusing the line to follow the Agents of Shield mythos. I have my own squads and units that are not of GI Joe, but still take the battle to Cobra. We just don't know where our hobby will go from here, but knowing is half the battle. The other half will be left to loyalists, completists and enthusiasts that keep memories of the fun we had alive. Take to open those blister cards and enjoy them while you can, brothers and sisters.
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06-15-2014, 11:31 PM | #9 |
Hisstank.Com General
Join Date: Jun 2009
Location: Secret underground complex
Posts: 7,026
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Quote:
Simplistic answer: for whatever reason, it just fell out of popularity. It happens all the time, for all pop cultural things, and G.I. Joe itself has had to be "rebooted/re-imagined" at least 5 times in a major way (and countless times in smaller ways) over the years in an effort to keep it popular. There's a lot of speculation as to why it's failing this time around--ranging from anti-war sentiment to brand mismanagement to the demise of kid's interest in action figures in general--but it's probably a combination of many factors and not the fault of any one single thing by itself. Regardless, pop culture tends to be cyclical and it's conceivable G.I. Joe could become a hot item again.
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06-16-2014, 11:42 AM | #10 |
Alley Viper Strike Team
Join Date: Feb 2009
Location: Beaverton, Oregon
Posts: 3,434
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Channing Tatum.
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Alley Viper attached to the Strike Team Urban Division 82nd. Cobra wants you! I'm looking for some ruthless Vipers to fill the ranks. Joes need not apply. Laugh Now, Cry Later.
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