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03-19-2014, 01:03 PM | #11 |
Iron Grenadier
Join Date: Mar 2014
Location: USA
Posts: 950
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Quote:
The greater point he is talking about is the adult collectors market size versus the child toy buyer market size, not that there aren't toylines that are purchased primarily by adults, and why adult collectors aren't the valuable consumer they believe they are to a toy company that makes children's toys and understands the huge gap between sales potential to the child consumer and adult consumer. In the 80's G.I. Joe was a $400 million brand at one point. Accounting for inflation, that would be $1.1 billion in today's value. No toyline today comes close to that, that is how big G.I. Joe was and that was on the back of children, not adult collectors. Today, Transformers fluctuates between $250 million and $600 million in movie years, just to give you an example of a successful toyline that children buy and how big G.I. Joe was in the 80's in comparison because every kid bought it, and how small G.I. Joe is today when adults are the ones that buy them primarily. To compare, Sideshow Collectibles, which targets adult collectors, had reported annual revenue between $25-30 million in 2007. It has likely grown since then, but the point is their entire catalog of product targeting adult collectors, across multiple brands, would be 1/5th the size of just a normal year of just Transformers sales that capture the child consumer. Granted, that is, again, a specific segment of adult collectors, but it is sales not just for one brand but over multiple collector-focused brands, and provides some level of perspective that adult collectors are pretty minor overall even if they are a profitable market for a company that targets them solely. An adult collector company can sustain sales, but can't come close to the sales of even single toylines that are successful with children. |
03-19-2014, 01:06 PM | #12 |
Crimson Guard
Join Date: Apr 2009
Location: Iowa
Posts: 4,439
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hasmat!! Awesome!
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03-19-2014, 04:15 PM | #13 |
Crimson Guard
Join Date: Jun 2010
Location: Northern Virginia
Posts: 1,586
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Just bought this book and looking forward to reading it.
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03-19-2014, 09:57 PM | #14 |
blatent lofter of jive
Join Date: Feb 2011
Location: south dakota
Posts: 963
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if you are a joe fan and this book is not on your shelf, shame on you!
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03-19-2014, 10:16 PM | #15 |
Sith/Jedi Hybrid
Join Date: Feb 2009
Location: Middle TN
Posts: 3,197
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What's a "library?"
__________________
"I can't promise I'll try...but I'll try to try." BUY/SELL/TRADE: http://www.hisstank.com/forum/g-i-jo...ell-trade.html Feedback: http://www.hisstank.com/forum/buy-se...th-awgmon.html |
03-20-2014, 02:10 AM | #16 |
Monster Maker
Join Date: Apr 2009
Location: Vancouver, WA.
Posts: 2,061
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I don't think toys are doomed because of electronic media but it could be if Hasbro continues to treat it like a threat and not a new opportunity. They need to use it to their advantage; I remember parents saying that TV was killing kids desire to go out and play but Hasbro used TV to sell their merchandise and even had commercials of kids playing with their toys outside. I know I wanted to tear my backyard up for my Joes... Kinda still do. It's a new era and they need to own it instead of standing around and shrugging about, "the kids today."
Anyhow, I remember when Hasbro made toys and not excuses.
__________________
Personal sculpting blog: http://monster-zer0.blogspot.com/ Hisstank threads I've started about sculpting... General Sculpting http://www.hisstank.com/forum/g-i-jo...ut-sculpt.html RTV mold http://www.hisstank.com/forum/g-i-jo...-tutorial.html The last thing you will hear is the cracking of your vertebrae, One... By... One! |
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