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08-21-2013, 09:21 PM | #21 |
Cobra Java Dealer
Join Date: Aug 2007
Location: AZ
Posts: 2,412
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Quote:
These buyers are "convinced" by the marketing team at Ex:Hasbro and Mattel Lego etc that the front end of the toy release will contain strong "main" characters from the Cartoon/Movie/Video game of any toyline, driving sales up and creating a boommerang/gateway effect for children to then comeback and fill out their collections with later product releases. Along with a strong campaign of well known characters that match the signage and POP that is displayed in the area given to the product line So, to address your comment. Yes, the store(Corp office of said store) indeed knows that the main characters will be hanging on the pegs. I'll give you another example. TMNT. The end
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08-21-2013, 09:38 PM | #22 |
Crimson Guard
Join Date: May 2006
Posts: 1,130
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I love it when the Market insiders come and inform us of how thangs really work.
Hasbro and the companies need to learn that they need to watch their product at the store level, I know the market insiders are going to go hey they totally already sold their product they don't care about store distribution dude. Regardless of what some of you in the know cool kats know, you need to realize that at some point they will have less product on the pegs due to incorrect counting by employees, theft, incorrect stocking, non stocking,bad store distribution, some stores having 20 cases then others that have non. If a manager sees a peg empty he either assumes an item is sold out,doesn't come in, or is tired of seeing the empty peg and makes someoen plug it with something else. Hasbro's cool teams o' guys knowing all the stuff may have grand plans and super duper analytics matrix doodads but it doesn't mean anything if it doesn't get to the store or once it's there that it doesn't get put out. This will cause retailers no to buy future product that they already have packaged and ready to go and will decrease retailer's interest in carrying that property in their stores again, thus the items will sell for a cheaper price to ross and other outlets and reduce profits. It's not about us as collectors it's about not making sure your product is visable and viable at retail locations for non online customers and kids, tons of other products in the grocery section have people that do this.
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08-21-2013, 09:47 PM | #23 |
Crimson Guard
Join Date: Mar 2009
Location: Nowhere, KS.
Posts: 1,672
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I have 7 Walmarts, 5 Targets, 2 Kmarts, 1 Toysrus, 10 Walgreens, 5 Dillons grocery stores. Out of all those the first major 3 will not see new product, based on the facts on this site from my experience as a toy associate, the recent mod set ups. All of the Walmarts still had old stock, so I do not see future finds at any of those.
Walgreens might get the new figures and distribute them unevenly between the stores, but that won't happen until around November. The Dillons Grocery store might still get new stuff for Christmas stock soon. Then my Toysrus has still, from what I have seen, still has of yet to get any new stock on joes and the eaglehawk. So 16 out of 30 stores out of my area has the possiblity of getting the new line at all. Of course I didn't include the discount stores yet, because this line is still suppose to be fresh for the rest of the year. Though I am waiting for the main 5 discount stores to get them. |
08-21-2013, 09:55 PM | #24 |
Crimson Guard
Join Date: Mar 2009
Location: Nowhere, KS.
Posts: 1,672
|
Quote:
I love it when the Market insiders come and inform us of how thangs really work.
Hasbro and the companies need to learn that they need to watch their product at the store level, I know the market insiders are going to go hey they totally already sold their product they don't care about store distribution dude. Regardless of what some of you in the know cool kats know, you need to realize that at some point they will have less product on the pegs due to incorrect counting by employees, theft, incorrect stocking, non stocking,bad store distribution, some stores having 20 cases then others that have non. If a manager sees a peg empty he either assumes an item is sold out,doesn't come in, or is tired of seeing the empty peg and makes someoen plug it with something else. Hasbro's cool teams o' guys knowing all the stuff may have grand plans and super duper analytics matrix doodads but it doesn't mean anything if it doesn't get to the store or once it's there that it doesn't get put out. This will cause retailers no to buy future product that they already have packaged and ready to go and will decrease retailer's interest in carrying that property in their stores again, thus the items will sell for a cheaper price to ross and other outlets and reduce profits. It's not about us as collectors it's about not making sure your product is visable and viable at retail locations for non online customers and kids, tons of other products in the grocery section have people that do this. |
08-21-2013, 09:55 PM | #25 |
Crimson Guard
Join Date: May 2006
Posts: 1,130
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See this is what's called reality but Hasbro and most toy companies don't care, not just about joes but any of their store items if their on the shelf or not.
Hate to tell you but buyers mess up all the time I never understand how they don't get fired. Mattel didn't just make all that Green Latern stuff on a which or the vast other lines of movie toys they have the buyers placed these orders and they gambled on what market demand will be. Yes the same thing happens at every Wal-Mart for instance my store never had Ultra class Generations Universe Silverbolt all the way to the the Red Powerglide red repaint. All the sudden at CHristmas all of them hit and they sold for $11.99. While the store accross town had everyone of them and when they got the exclusives in they siad they didn't even have them I had to show them that they were indeed there when I had to argue with them to price match. There was a pile of them from the voyager shelf up to the deluxe pegs, meanwhile my store that hardly put them out until Christmas had got 1 case.
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Last edited by jestermon; 08-21-2013 at 10:05 PM.. |
08-21-2013, 10:00 PM | #26 |
Crimson Guard
Join Date: Feb 2013
Location: Orlando
Posts: 2,545
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Quote:
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It sucks for us, but it makes sense from a Hasbro Marketing point of view. Wave 4 is what will be on store shelves for the Holiday shopping season. Wave 4 is made up of SE, RB, SS, LJ, Colton, basically all your on-screen movie characters. Since Hasbro is promoting Retaliation this year, it makes sense to have these characters available for consumers to buy during the busiest shopping period of the year. Little Timmy has never heard of the Night-Viper or Crimson Guard, so why would he put them on his Christmas list?
OB Quote:
What does marketing have to do with merchandising or the assignment of what figures go into what waves? I think you may have your terms screwed up.
The assumptions made about a publicly traded company are hilarious. The pressure put on by shareholders and Wall Street far outweigh anything that comes from the whining on the internet. You better believe they have experienced and educated people working there. What GI Joe fans fail to realize is the following: 1 ) There is not necessarily a dedicated GI Joe team. We heard this at Joe Con from the Hasbro guys. They were working on other brands. They have creative and design teams that move around and work on projects. 2 ) GI Joe is not the biggest brand at Hasbro. So it gets lesser priority than the others. 3 ) Collector's are not a big enough consumer base to make decisions on. Toys have to be made for kids first. That's where the money is. 4 ) Kids have 100 other things they are interested in including Marvel, Disney, Ninja Turtles, Star Wars, video games, mobile devices, etc. This isn't 1985. 5 ) Hasbro isn't going to spend their time and money on something that is a risk in a tough market like this. The economy has shareholders looking for sure fire returns on their investment. 6 ) The future is media based brands with toy tie ins. Disney's new Infinity game and toy tie in is a perfect example. Toy sales in general are flat or declining year over year for the last several years. Toy companies are going bottoms up left and right. Companies are laying off people, doing more with less, sacrificing plans for extending products, and trying to find the right area of focus to make their company profitable. I am not defending Hasbro but seriously the constant weekly rant of "Hasbro must be stupid..." has to stop. No one sits in their board meetings, product planning meetings, or otherwise to have any real information to base any actual opinions on. The small GI Joe Community is the LEAST of their worries... |
08-21-2013, 10:01 PM | #27 |
Cobra Java Dealer
Join Date: Aug 2007
Location: AZ
Posts: 2,412
|
Quote:
I love it when the Market insiders come and inform us of how thangs really work.
Hasbro and the companies need to learn that they need to watch their product at the store level, I know the market insiders are going to go hey they totally already sold their product they don't care about store distribution dude. Actually Hasbro, Mattel, Lego and other companies employ a national merchandising team inside all of the larger big box stores to keep an eye and make dynamic changes. Things get changed due to the trends "at store level" more than you'de think. Regardless of what some of you in the know cool kats know, you need to realize that at some point they will have less product on the pegs due to incorrect counting by employees, theft, incorrect stocking, non stocking,bad store distribution, some stores having 20 cases then others that have non. That would be normally on the warehouse side of the chain. Not Hasbro. Now there are instances that delay product such as incorrect ordering on Hasbros end. This is also why we see different paint apps or lower quality product on the second runs etc. But this is all common knowledge. Not insider info If a manager sees a peg empty he either assumes an item is sold out,doesn't come in, or is tired of seeing the empty peg and makes someoen plug it with something else.This is incorrect in todays market. Walmart and others actually get dinged if product is not in it's home location. Even an empty peg is considered the correct action instead of plugging these days as the push towards SITE TO STORE and other inventory procedures are implemented. They are not allowed to have incorrect merchandise in place of another these days. Not until MOD revisions are done. Hence the same empty peg sitting there for months that you stare at on your store visit every time Hasbro's cool teams o' guys knowing all the stuff may have grand plans and super duper analytics matrix doodads but it doesn't mean anything if it doesn't get to the store or once it's there that it doesn't get put out. This is correct This will cause retailers no to buy future product that they already have packaged and ready to go and will decrease retailer's interest in carrying that property in their stores again, thus the items will sell for a cheaper price to ross and other outlets and reduce profits. It's not about us as collectors it's about not making sure your product is visable and viable at retail locations for non online customers and kids, tons of other products in the grocery section have people that do this.
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08-21-2013, 10:04 PM | #28 |
Cobra Java Dealer
Join Date: Aug 2007
Location: AZ
Posts: 2,412
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Quote:
During the Christmas season I remember we had to clear the backroom and trailers of all the stock. That is basically all that had to be done. So then we would shove toys over and make room for the overstock on stuff that hasn't sold yet. We would get rid of the old tags of empty spaces and stuff them with junk. Besides the fact it is hard to get anything new in during the holiday season anyway
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08-21-2013, 10:18 PM | #29 |
Crimson Guard
Join Date: May 2006
Posts: 1,130
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The system would be effiecient if the managers actually gave stockers time to work the freight into the correct locations and maade sure they did put thing in the right places, but sometimes at my store they would just auto bin any items they didn't want to stock that night and pull people on 3rd to stock grocery and were told to not bring anything back.
Yeah but these cool kats think that upper vp and these super marketing managers they talk about actually know things like that exist at the store level, but they don't. They think their product is distributed competently and spread out between all the stores in the land, and no shelf goes unstocked or peg unfilled, they have no clue of retail reality at store level. The trends and such that they watch from their ivory tower and get fed to them from their respective retail outlets are skewed and not reserched well. This always happens when people don't actually communicate or have any idea of what's going on with the level of people they are dictating protocol to.
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Last edited by jestermon; 08-21-2013 at 10:21 PM.. |
08-21-2013, 10:29 PM | #30 |
Crimson Guard
Join Date: Mar 2009
Location: Nowhere, KS.
Posts: 1,672
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The case assortment for the Jinx wave makes me think that it was suppose to be out before the ultimate wave originally. Almost all the figures would then make sense as carry overs from the previous wave. I do believe there was a lot of mess ups that happened due to the postponement of the line.
If you look at old photos of the various cons they will usually show that most everything now coming soon was suppose to be available within the first 5 months and should have ended right around July for the line. Then Hasbro kept the last couple waves of the line for the end of the year without giving major retailers a heads up that the last of their product would be out later than originally planned. That maybe they should order more for their Christmas stock. Everything obviously got messed up somewhere. |
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