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02-17-2009, 10:08 AM | #21 |
Karaoke Force
Join Date: Nov 2007
Location: Greensboro, NC
Posts: 2,543
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My biggest fear is snakes.
But to address your concerns, I think the Transformers model is going to be close to this one. Expect it all to happen again in a couple of years when the sequel comes out. The best thing is to support the product to the best you feel comfortable with. If you like it, consider buying it. If you don't, don't force yourself to. We'll get more classic stuff. Whether or not it continues until the next movie and after will be determined by how successful this year is. And don't forget, if Resolute is pushed hard by Hasbro, we'll see a lot of that. Not to mention there are multiple comics being relaunched. Hasbro has confidence in this brand. We're going to see a lot. |
02-17-2009, 10:35 AM | #22 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
From what I seen in my area
most of the movie lines did ok, nothing like 25th did , of empty shelves and pegs. even the transformer movie line wasnt a quick mover once the collectors got done. so what does that do to gi joe, puts them in the same place. best case for a toyline that failed is speed racer Plus, when something isn't produced as heavily as another line, it gives the illusion of selling better when in reality its' selling much, much less than other lines. For example, Hasbro can sell 10,000 units of G.I. Joe and 9,995 of them sell through, but if they sold 50,000 units of Star Wars and sold through 45,000 of them, you'll still see a lot more Star Wars on the shelves even though Star Wars has sold 4 1/2 times as much as G.I. Joe. Also remember that Hasbro makes most of its' money when the product is sold to the retailers, not to the consumer. That's why Indiana Jones can be a "success" for Hasbro (according to their press statements) but a disaster for retailers that are still trying to clearance them out. |
02-17-2009, 10:56 AM | #23 |
Ninja Force UK
Join Date: May 2008
Location: England
Posts: 8,053
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Quote:
The 25th isn't the "hot seller" some folks make it out to be. There are plenty of pegwarmers in my area for single-packs, vehicles, and DVD packs.
Plus, when something isn't produced as heavily as another line, it gives the illusion of selling better when in reality its' selling much, much less than other lines. For example, Hasbro can sell 10,000 units of G.I. Joe and 9,995 of them sell through, but if they sold 50,000 units of Star Wars and sold through 45,000 of them, you'll still see a lot more Star Wars on the shelves even though Star Wars has sold 4 1/2 times as much as G.I. Joe. Also remember that Hasbro makes most of its' money when the product is sold to the retailers, not to the consumer. That's why Indiana Jones can be a "success" for Hasbro (according to their press statements) but a disaster for retailers that are still trying to clearance them out.
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02-17-2009, 10:57 AM | #24 |
Banned
Join Date: Sep 2007
Location: Monrovia, CA
Posts: 12,065
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it's not confusion, its cannibalization of sales. Hasbro doesn't want kids buying 25th figures at the detriment of not buying movie toys.
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02-17-2009, 11:24 AM | #25 |
Crimson Guard
Join Date: Aug 2007
Location: Maryland
Posts: 4,555
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i agree. the small quantity of 25th product made it appear to be a quick sell out when in fact, there was just very little of it to begin with.
the revision cases have changed this model however. my local walmart has had the same 10 pegs or more full of revision waves for several months now, at least 3, maybe 4 even. other local stores did not restock revision waves so heavily and continue to have very few left overs as they also do not restock very often. just because you see empty pegs doesn't mean these are selling out.
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02-17-2009, 11:27 AM | #26 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
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02-17-2009, 11:36 AM | #27 |
Iron Grenadier
Join Date: Feb 2007
Posts: 704
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Quote:
So, after this weekend it's pretty obvious that Hasbro is going to focus on the Movie-Line and that's that. My biggest fear is will G.I. JOE fall into the same situation like Indiana Jones? Last year with The Kingdom Of The Crystal Skull, Hasbro made Indiana Jones toys. At first it seem like they were selling very well, being a movieline product stores were severly oversaturated. We all know what happened, the line was discountinued. Every year I see this trend, big buget summer movie gets a toyline that oversaturates the shelves that when the movie's out on DVD or Christmas comes around it looks like the products don't move as much as the toy companies want them to and what happens....
G.I. JOE is a major brand for Hasbro, G.I. Joe was the first Action Figure 40+ years ago. Now, thanks to Transformers, Joe is finally on the big screen. I already know that we're gonna get bombarded with movieline stuff that most of us aren't buying everything that's coming out. Some of this might even hit shelves this spring when the movie is 5-6 months away. Anyway, my fear is that with all the money going into the movieline. If the toys don't sell to Hasbro's expectations and they finally pull the plug on Joe what would you do? The 25th line is awesome and to think it was only suppose to be 15 figures to where we are now. It will be a sad day if/when Joes are off the shelves. That's not going to happen .... the only reason it's been like that with other toylines ... is because they were lines that the toy companies had to pay royalties, and as long as they were on the shelves Hasbro still had to pay....... that's why they came and went right away .... GI Joe on the other hand is owned by Hasbro, just as Transformers ....and if you've seen Transformer toys , you'll have seen that they haveen't gone down at all.... and now that GI Joe is selling stronger now then it was during JVC , it's won't die any time soon .
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02-17-2009, 11:46 AM | #28 |
Crimson Guard
Join Date: Aug 2007
Location: Maryland
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why the concern over multiple lines out at the same time? transformers has been doing this for years and they seem to pull it off ok. i admit it might not be the prudent thing to do in this economy so it makes sense to cut down on the number of concurrent lines but in general, i don't think hasbro cares one bit about competing lines as evident in the mutitude of transformers lines currently out. i personally think this is the same way gi joe is headed over time. after the movie comes out and the economy picks up i bet we will see a continuation of the modern line, continual move line growth as well as animated lines wether that be resolute or not i have no idea. you can bet that if the movie does well, a cartoon for kids will follow.
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02-17-2009, 12:58 PM | #29 |
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
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Quote:
why the concern over multiple lines out at the same time? transformers has been doing this for years and they seem to pull it off ok. i admit it might not be the prudent thing to do in this economy so it makes sense to cut down on the number of concurrent lines but in general, i don't think hasbro cares one bit about competing lines as evident in the mutitude of transformers lines currently out. i personally think this is the same way gi joe is headed over time. after the movie comes out and the economy picks up i bet we will see a continuation of the modern line, continual move line growth as well as animated lines wether that be resolute or not i have no idea. you can bet that if the movie does well, a cartoon for kids will follow.
I don't think a lot of people "get" just how much retailers like/prefer media tie-ins. They're really the bread and butter of the "action figure" industry at this point. Your prediction for the "future" of the Joe line might be accurate if the movie and movie toys are successful, but in "movie years" you'll mostly get "movie centric" products for at least half the year. Not to mention that all of the example you're providing has been more successful at retail over the last 15 years than G.I. Joe has. When G.I. Joe starts pulling in Transformers money, it'll be a valid comparison. Until then, the risks of having multiple lines out there at once isn't worth taking, in Hasbro's mind. Last edited by Jmacq1; 02-17-2009 at 01:07 PM.. |
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