The Game is this old internet meme. It's a mind game. The idea of the Game is that everyone is playing this mind game known simply as "the Game." When you think of the Game, you lose the Game, and must tell people around you that you've lost the Game. You will start playing again in 30 minutes. To win the Game, you have to forget/not think about the Game (which happens on a daily basis, mind you.) But, you won't be aware that you won the Game because as soon as you think of the Game, you lose it. You've been making people lose it all this time, which is awesome.