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Thread
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Devils Due loses G.I. Joe license
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02-16-2008, 02:56 AM
nacho
Cobra Viper
Join Date: Nov 2007
Location: Tennessee
Posts: 473
Everything I hear from the folks at Joereloaded is that there will be a reboot and that it will sync the comic with the continuity established in the new movie. Can't say I'm surprised, but I can't say I'm happy about it either.
I feel like this was a marketing decision, likely made in a boardroom by people who do not have the love, history, or appreciation for what has come before. They likely feel like they are making a decision to unify the brand, and thus sell more stuff, basically their main goal as a business. I can appreciate that, but as a fan it stinks, and as a business decision, I can come up with tons of reasons why it's not that great of an idea either.
The one question I keep coming back to, is why can't they establish a new status quo that mirrors the movie without essentially telling us that the last 25 years of comics no longer count? Is the current continuity so broken that it needs the "reset" button to be pushed? Keeping the old continuity doesn't mean they need to reference something from an 80's Marvel comic on every page thus alienating new readers. That would be foolish. But there's no reason they couldn't have the old stories in the wings with an occasional nod to us old timers while making it quite accessible to new readers. I don't want the book bogged down by continuity, but I sure as heck don't want it tossed in the trash either. It can't be that hard to make a Hamaverse continuity book that's still new-reader friendly.
This is one of those times they probably aren't listening to the fans, and they will blindly do what they think will be most profitable, in spite of anything us overly passionate fans say. What a shame, as I think they are missing an opportunity to market to new fans and keep the old ones happy as well. Seems to me THAT would yield the best bottom line.
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Last edited by nacho; 02-17-2008 at
02:30 AM
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