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Thread
:
If you had to choose a new brand name for G.I. Joe, what would it be?
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06-01-2022, 02:48 PM
ScottyHawkeye
Iron Grenadier
Join Date: Apr 2022
Location: Kansas
Posts: 952
Quote:
Originally Posted by
Fred Broca
G.I. JOE
is a dying brand because Hasbro allows Paramount and di Bonaventura to attach the brand to garbage live-action media.
This touches on the problem with the brand. I'd say it's not that Hasbro allows the brand to be attached to their films. They see the popularity of live-action comic book movies and how they elevated those brands. Hasbro wants a slice of that pie. The problem is that Lorenzo di Bonaventura sucks at picking directors, this guy gave Michael Bay five Transformers movies and picked directors who don't care about the G.I. Joe source material and lore to direct G.I. Joe movies. He chose Robert Schwentke to direct Snake Eyes because Schwentke directed Red ignoring the fact that Schwentke also directed RIPD and Divergent. Travis Knight seems to be the exception to di Bonaventura's director selection process. What Hasbro needs is someone like Kevin Fiege who cares about the source material and fish out directors who also do.
Quote:
Originally Posted by
Fred Broca
Then there's the issue of Hasbro constantly trying to
A.R.A.H.
characters in continuities that don't have the tone of the Hama or Sunbowverses.
Can you clarify what you mean by this? Are you saying that inserting characters like Duke, Snake Eyes, Scarlett, and Roadblock into continuities that aren't like the Marvel comics or the Marvel/Sunbow cartoon is problematic? Or are you saying that giving these characters their ARAH personalities in non-ARAH continuities is harmful to the brand?
ScottyHawkeye
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