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Thread
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Hasbro Pulsecon 2021 Dates Announced
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10-17-2021, 09:16 PM
tt8l
Iron Grenadier
Join Date: May 2007
Location: United States
Posts: 996
Quote:
Originally Posted by
Trigue
Didn't Super7 post on instagram or something, that Hasbro wouldn't let them making o-ring Joes because they had something planned ?
A new Stars and Stripes Forever set for the 40th would be perfect.
Here's my pipe dream for something like that:
A 4-part boxed set with figures updated similarly to how Mattel has done the Masters Origins line but even better - something so good that both those who want carbon copies of the originals as well as those who want updates will both be ecstatic. Figures are very easy to take apart and swap gear and pieces (a la Joytoy and the aforementioned Masters Origins)
The box it comes in is bomb proof and top of the line as far as graphic design and packaging is concerned but still easy to remove and display the figures then put them back.
Comes with mail in offer for Stars and Stripes poster. Buy all 4 sets and get the poster free. Offer is done some way that does not encourage theft or return abuse.
Sets 1-3 are 4 GI Joes each. Set 4 is 4 Cobra. Case pack is 12 (3x cobra, 3x each Joe).
Every retailer opens pre-orders without limits in advance so does Hasbro Pulse. Final retail numbers for in store purchase are made based on presale data to ensure product remains on shelf long enough for the average consumer who does not check toy info online to even know they exist. Pegs will be full for a while and then it will sell through - the retail brick and mortar sales will be the TAIL of the chain where retailers are given good deals for good sized purchases that may stay on shelves a while but will be very profitable out the gate, keep the product in front of consumers, and still be profitable when it's marked down a bit enticing the late comers who have been watching it. Everyone wins.
Edit to add, if we're going to dream let's dream bigger. That would be the plan for the first 16 figures of the first quarter 2022. Next quarter is 6 new figures and every quarter thereafter is 6 - for a normal year total of 24 figures per year (34 first year). NO MORE but no less to ensure best quality on each one and every single one is good. That's my product cycle idea and it would need to run 2 years. Companies nowadays seem to axe things if they are not BEYOND expectations. I think the line needs to have clear realistic expectations and continue if it is profitable but not everything needs to exceed expectations or be abandoned for a new project else you are stuck always shifting gears and can never BUILD MOMENTUM.
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Last edited by tt8l; 10-17-2021 at
09:28 PM
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