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Snake Eyes Movie reviews and discussion
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08-02-2021, 12:00 AM
Steevy Maximus
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To be fair, Black Widow got a tremendous amount of marketing support. Hell, a vast majority of the biggest hits at the box office this year are films whose marketing campaigns started BEFORE they were pushed back.
I also compare Snake Eyes to Mortal Kombat (2021), and can’t help but question where all that budget went. I can only assume that the actors were vastly overcompensated or location filming in Japan was a massive money sink that was likely unnecessary. Snake Eyes reported budget was around $88 million (which I find more likely than the 110 million floated about), yet Mortal Kombat was $55 million.
I kind of get the feeling there were some shenanigans going on behind the scenes here, resulting in some of the “haphazardness” of the marketing. I mean, Paramount was behind the ball to begin with considering our first look of the film came from a TOY REVEAL. I almost get the feeling Paramount might have been looking for a streaming buyer (like how they managed to salvage the garbage fire of “The Tomorrow War” by selling the rights to Amazon for $200 million, absolving themselves of the costs of releasing and marketing a probable $200 million flop).
But Hasbro might have stepped in to push for the greater exposure of a theatrical release, with Paramount doing one better by putting in its summer slot. That’s why I think toys have been a bit scattershot in availability: Hasbro planned to have product on shelves for a fall release, but the summer release change came late enough Hasbro just couldn’t get stuff here faster (not helped by broader issues in international distribution).
This is a situation where I wonder if Hasbro and Snake Eyes might not have been better served by a streaming deal. Again, Amazon picked up Coming 2 America and Tomorrow War for more than their box office grosses would have been. Hasbro sold the distribution rights of the new My Little Pony film to Netflix (Paramount was to distribute).
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