TFW2005
Hisstank
Thundercats
TokuNation
Toyark
Home
News
G.I. Joe Movie
G.I. Joe Classified
G.I. Joe Vintage
Compatible Military Toys
G.I. Joe Comics
G.I. Joe Conventions
All News Categories
Photo Shoots
Database
G.I. Joe Database Index
G.I. Joe Classified
G.I. Joe 25th Anniversary
G.I. Joe Resolute
G.I. Joe Movie
G.I. Joe Pursuit of Cobra
G.I. Joe Renegades
G.I. Joe 30th Anniversary
G.I. Joe Retaliation
G.I. Joe Basic
G.I. Joe 50th Anniversary
G.I. Joe Con & Club
G.I. Joe FSS
Forum
Recent Posts Page
Characters
Snake Eyes
Cobra Commander
Destro
Baroness
Storm Shadow
Roadblock
Companies
Fun Pub
IDW
DeNA
Sideshow
Gentle Giant
Boss Fight
Ori Toy
Marauder
HissTank.com
>
HissTank.com - G.I. Joe
Integration
User Name
Remember Me?
Password
Rules
Register
Community
Today's Posts
Search
Community Links
Social Groups
Pictures & Albums
Members List
Search Forums
Show Threads
Show Posts
Advanced Search
Go to Page...
Thread
:
Did Snake Eyes: G.I. JOE Origins Help The G.I. JOE Brand?
View Single Post
08-01-2021, 06:23 PM
pankratiast
Cobra Viper
Join Date: Sep 2017
Location: florida
Posts: 339
Quote:
Originally Posted by
JediJones
In a way, the film will have little to no effect. Because it is such a low-grossing non-event, it's going to have little effect in redefining the brand. Almost like Superman IV: The Quest for Peace. It was terrible, but no one saw it, so it did little to change the perception of Superman. Hasbro seems to have been extremely cautious about putting out merchandise for the movie, and for once did not cancel all their current Joe lines and replace them with movie merchandise, so it probably won't affect how stores view the sales of the brand very much. Hasbro at least learned that lesson.
The bad effect is in how Joe has now lost its chance to get another big movie push for 5 years minimum, probably closer to 10. Coming in second for the weekend to a movie it wasn't "supposed" to lose to is just as bad as the low gross itself. The brand is in Hollywood jail now. So if for some reason the brand does start struggling, it can't look to Hollywood to help promote it for a while. And, of course, the brand could've gone big league again if the movies had been as crowd-pleasing as Nolan's Batman films or the MCU.
Further ripple effects...Hasbro's one-time dream of using big movies to promote their other brands as a multiverse is all but doomed. They got in bed with the wrong people in Hollywood, people who don't understand nor respect their brands. And people who have very little else of substance to show on their resumes, for that matter. It's inexplicable that a really big company let this happen to themselves, when even a much lesser brand like Hellboy was able to get real talent behind their first couple of films.
I sincerely hope you are right about the movie not hurting the brand, but Superman is a well known character that can survive a Quest for Peace movie bomb. I don’t know if Snake Eyes can. I do take hope in the fact that Hasbro does not appear to be putting all its hopes in movie related merchandise. I bought every Rise of Cobra and Retaliation toy I cam across even though the movies were not stellar, because they still raised the general profile of Gi Joe. By contrast I have cancelled my movie related preorders because I want as little to remind me of this movie as possible.
pankratiast
View Public Profile
Send a private message to pankratiast
Find More Posts by pankratiast
Sponsors
Recent Threads
Customizer's Water Cooler
G.I. Joe Classified Series Official Thread 2024!
Pick the next VAMP-level vehicle
Movies Unlimited updates
Top 5 LEAST liked characters or figures from GI Joe
Marauder Task Force Super Thread
Classified Scarlett (Retro)
Every Classified Figure Ranked / Classified Figure...
Best of the 80s Custom Project
G.I.Joe Classified Picture thread
Cobra Desert Razorback RC
Bazooka upgrade! (Thanks Metal-head)
G.I. Joe: Wrath of Cobra New Video Game
Boss Fight Studio Action Figure Line
Super7 Ultimates (Could-be the Official) Thread
Delta-17 o-ring line
Black Out
Duke #5 (Spoilers)
Operation Mosterforce - New 1/12 Line of Figures from...
Super7 x G.I. Joe REACTION and O-RING!
I WANT TO ARGUE! Part XXI, About the 2024 HasLab
Definitive Best 2001 Figure Poll
Do you remember your first?
Classified Snake Eyes 2096
Contest?
Recent Off Topic Threads
Hisstank Late Night thread...
What song are you listening to?
G.I. Joe March Madness 2024 Round 3 Dreadnok...
G.I. Joe March Madness 2024 Championship Battle Armor...
Joy Toy's Dark Source Line
Recent B/S/T Threads
looking for weapons and assorted pieces 25th Ann -50...
80s GI Joe Vehicles & Aircraft
Hellion42's BST list
Wtb 82-83 file cards or?.
Closet Cleanout...
Vintage Tomahawk for sale, 99% complete
FOR SALE: "Master of Disguise" Zartan, Pulse...
MagicWazard's B/S/T thread