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G.I. Joe State of the Union July 2021 – G.I. Joe Classified and Snake Eyes Movie
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07-27-2021, 03:24 PM
turner
Christian Soldier
Join Date: May 2009
Location: Florida
Posts: 6,245
Quote:
Originally Posted by
JediJones
Captain America, Iron Man and Thor were not A-list properties. As comic books, they were second-stringers and on the verge of cancellation or total revamps time and again in the '80s and '90s, even while G.I. Joe was kicking their butts in sales for years. Very little merchandise was put out for those three superheroes even while G.I. Joe never lost its dedicated section in toy stores.
Yet one of the most successful movie franchises in history was built on those mid-tier comic books with their small fan bases. How was it done? First and foremost, by staying faithful to the original comic book stories in look, fact and feel. The characters were cast with actors who looked like they were ripped directly from the comic book pages, just like Chris Reeve was with Superman. That didn't prevent them from casting actors who had movie star qualities to them, good looks and charisma. There's a giant pool of out-of-work actors to choose from, so it's never all that difficult to find one who looks the part. And the costume design stuck to the original, bright color schemes, not putting them in all black leather to try and be "cool."
As for the storyline, those characters' origins were told almost step-by-step in synch with the original comic book plots, with minor updates to modernize things like the Vietnam War. The same exact villains were brought on, similarly adapted very faithfully, in all their weirdness. The filmmakers knew that something worked about those plots. The characters were a hit for a while, even if their popularity sagged later. And the basic tone of the comic books remained. They didn't make things too dark, gritty or violent. They stuck with the family-friendly tone of the Marvel comics.
The filmmakers knew one thing, if you win over the fans, you have a solid base of support for your movie. The one advantage you have to adapting pre-existing content is that you have a built-in fan base. If you turn those people off, there's absolutely no reason to adapt a pre-existing character at all. You may as well start from scratch. Once you win over the fans, they bring in their families and friends, and start creating good word-of-mouth. Then, if your movie is done well on the basic writing and directing level, the word-of-mouth continues through the non-fans. And, if you keep delivering quality as the MCU generally did, you actually create NEW fans who love these characters solely from their movie appearances, even if they never read the original comics.
A formula that's straightforward, simple, logical, effective and was completely ignored by the makers of the three G.I. Joe movies.
Wow, spot on man. If only the people making the decisions would read that.
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