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Thread
:
Did Hasbro miss the mark with the Snake Eyes toy line?
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07-24-2021, 01:38 AM
Steevy Maximus
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Join Date: Oct 2003
Location: Altus, OK
Posts: 6,087
Quote:
Originally Posted by
HauserDuke
So I was wondering this as I am trying to find the Snake Eyes toys in stores. Do you think that Hasbro should have released the Snake Eyes toys earlier? Now I don’t think Hasbro is entirely at fault since the film got pushed up in the release schedule, but I still think they should have been released much earlier. I still haven’t seen them and the film is already out. I fear that by the time they release everywhere, they will peg warm and be a huge loss for Hasbro. Not only that but it may affect future G.I. Joe products in stores.
Depends on the store. I know there have been reports of smaller chains like Fred Meyers having received GI Joe product displays. I’ve had the basic Snake Eyes and basic Storm Shadow for over a month (from Amazon, who still has the first wave of figures available for ordering). I’m assuming the October (or later dates) on the Classified figures is due to the first shipments selling out at online retailers, which means they’ve sold. And that’s not even addressing that Classified figures, as a whole, remain something of a hot commodity.
Right now, the biggest hold outs are Walmart and Target…who generally operate on their own schedule anyway. It’s worth noting that in the coming weeks, stores WILL be resetting for the fall/Christmas season toy sets.
So at worse, toys will be a couple weeks behind IF you wait for Target or Walmart.
I think Hasbro could have suckered a few more speculators by releasing toys sooner…but I think the toys will sell how they will sell. Kids stuff tends to move best around Christmas, and there remains a voracious appetite for Classified among collector groups. All things considered, I think Hasbro’s done a good job estimating the line’s potential longevity, and did a good job building around that. Two waves of 6” Core figures, a pair of bikes, an oversized feature figure, a pair of 12” Titan figures and some roleplay is more than I’m seeing for some recent Marvel films. But, still modest enough that I don’t feel Hasbro will be excessively burdened by overstock. I’m expecting the roleplay, mask, and bike sets to be the most likely outlet fodder. But I think the basic figures will do okay.
In terms of marketing potential: Snake Eyes is theatrical only for 45 days. Then it goes exclusive to Paramount+ (formerly CBS All Access) until later in the fall when it hits digital paid VOD sometime around October. I mean, this is honestly the best case scenario that I can see for the film at this point. It’s going to succeed or fail on its own merits and the whims of consumers, but I’ve also seen enough of how Hasbro has operated these past 5 years to say that, unless a COLOSSAL failure of studio destroying proportion, Hasbro isn’t putting ALL their eggs into the movie angle. We already know a new series is on deck for next year, and Classified is apt to remain a brisk seller through the fall.
GI Joe has momentum, and I don’t think even if Snake Eyes flops, it will derail things as bad as the Retaliation delay. Hasbro HAS learned from its past that all or noting gambits are risky and there is potential in diversification.
I mean, Transformers survived the catastrophe of “The Last Knight”. I think GI Joe can survive the more modest Snake Eyes.
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Steevy Maximus
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