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Thread
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Why Exclusive Toys Are A Part Of The System (Video)
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06-16-2021, 12:19 AM
Bujo
Hisstank.Com General
Join Date: Apr 2009
Location: Lafayette La
Posts: 8,741
Quote:
Originally Posted by
CADPAT
In practice, what seems to happen instead is that the company is put on a shoestring budget and increasingly driven into the ground to meet quarterly profit expectations, or at least, that's been my experience.
Depends on the goal. That's a standard practice to kill off a diminishing product line or limit exposure when testing the waters for something new. GI Joe Retro being a good example of the latter. The attempt to re-enter the market has been pretty tepid.
On the other hand a huge budget doesn't guarantee success either. Just look at the SW Sequel Trilogy or the current Space Jam merchandise. Lots of money for tooling and marketing. Revenue goals would be sufficient to do those lines in.
Bujo
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