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Post '94 ARAH sub-teams
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06-11-2021, 10:50 PM
Steevy Maximus
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Join Date: Oct 2003
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Quote:
Originally Posted by
AWOL
Kenner is referred to as a separate division by Kirk Bozigian, even after they were purchased by Hasbro. It seems Hasbro pitted Kirk's team against the Kenner team, thinking the competition would result in better products, I suppose.
That might have been part of it. But also keep in mind that Hasbro bought Tonka (which had acquired Kenner a few years prior) in mid-1991. Considering regulatory approval time and purchase adjustment, Kenner might not have fully integrated until 1993.
In late 1994, Kenner was given the reigns of the complete action figure division after lackluster results from Hasbro Boy Toys.
It's important to remember than HBT and Kenner had a BITTER rivalry during the 80s and 90s. They were the kings of action figures, and were heavily competitive against each other. That animosity didn't fade when they became corporate siblings.
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Last edited by Steevy Maximus; 06-11-2021 at
10:54 PM
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