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Gi Joe o-ring
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05-25-2021, 03:05 PM
Katana78
Iron Grenadier
Join Date: May 2021
Location: Chicago
Posts: 842
Quote:
Originally Posted by
Goosey
I do agree with you here too - I'm sure we put a lot more importance on o-rings than anyone at Hasbro, but just that literally every other 80s line has had a faithful retro offering gives me hope. I also did see something where someone - not sure if it was Lenny or someone else - did mention that the o-ring return is something that would be considered.
Also - one thing I've always wondered: sure the profit on 6" v. 3.75" is higher, but in the "Toys That Made us" episode, they said the margin was so high on vehicles, that's where they made the money - it would make sense for Hasbro to try and push that angle I would think.
I wish I had your optimism, I just can't help but feel that all the decisions Hasbro has made recently has been moving away from o-rings. The retro releases of other toy lines gave me hope too, until Hasbro released the GI Joe "retro" line, and that really was the nail in the coffin for my hopes. That basically told me that Hasbro's idea of "retro" is mimicking the basic aesthetic of the character and using old art, but that the original construction was of no importance. I do hope you're right that someone at Hasbro is considering an o-ring return, but I'm not holding my breath.
It makes sense that the vehicles were the big money maker. It would make sense to use that angle to re-introduce o-rings, but I just wonder how deep they could get with that to make the line viable, when Hasbro is already spreading themselves so thin with 2 6" lines, and a "retro" line that isn't actually retro. I think Star Wars was similar in that the vintage line was all about the vehicles making the money, but when Star Wars came back in a big way, the shelves were full of Star Wars toys in all sorts of scales, but the vehicles were limited to an X-wing, Tie fighter and the millennium falcon, and I think a speeder. It was a drop in the bucket of the range of SW vehicles that came with the vintage collection.
I think one of the problems we have today with action figure based toy lines is that there are too many scales. A toy line could have multiple 6" scales representing different animated shows, movies, collector series. Then there could be a ME 3 3/4 scale, one with 5POA, and one with modern articulation. Then there could be some 12" figures, and mini figures etc... It's impossible to get deep into a line when toy companies are trying to hit every single scale, and every single aesthetic. Back in the day we basically had 1 dominant scale which the property was based around, and that allowed companies to make lots of variations of characters, sub teams, vehicles, play sets etc... There's only so much space on the toy shelves, and when toy companies give you 5-6 different versions of the same character, you pretty much know that the diversity of characters is going to suffer. For a super hero toy line with limited characters and few if any vehicles, that's not really a problem, but with a toy line like GI Joe, with literally hundreds of characters and vehicles, it really squeezes the potential life blood out of what makes GI Joe cool. I love Snake-Eyes as much as the next guy, but I have to say that I'm getting kind of tired of seeing him reproduced over and over again. At this point even a Crystal Ball would be more exciting, and that's not a good sign in my eyes.
My hope is that Hasbro can balance the Classified line with a reintroduction of o-rings with vehicles, without getting sidetracked will a million different scales and designs... so that both lines can receive the depth they deserve. I don't think it's happening, but if I had my wish, that would be it.
Katana78
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