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Thread
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GIJOE Retro Line Walmart Computer Listings
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04-19-2021, 06:45 AM
jlw515
Crimson Guard
Join Date: Feb 2013
Location: Arkansas
Posts: 3,026
Quote:
Originally Posted by
CodeNameRebel
I don’t know the Paw Patrol has tons of vehicles and play sets and those sell super well. And don’t get me started on Barbie. Barbie has vehicles and play sets and my kiddo seems to enjoy those too.
And both of those are totally different customer bases. I could add to your list Polly Pockets, LOL Surprise, Peppa Pig, and Imaginext. But what do all of these have in common? An age bracket. Plus, most of these lines are marketed to young girls.
Now, compare those with "action figure" lines Star Wars, GIJoe, X-Men, Batman, etc. The playsets for these toy lines show up regularly on the Clearance aisles or in after-market stores like Ollies. Why? Well, like Bob Osbourne blamed the decline of BMX bikes in the movie "Joe Kid on a Stingray," I blame Nintendo and the rise of home video games sales.
I am the father of 12 children (8 boys and 4 girls). Despite my efforts to nudge each of them (especially the boys) toward playing with action figures (and believe me, we went through spells of collecting GIJoe Spy Troops, Star Wars Revenge of the Sith, Power Rangers, Imaginext, etc.) the more video games became readily available, especially now on tablets and smart phones, the less interested they became in toys. There's a whole article I've read about children feeling "punished" from their electronics and being made to play outside and/or with toys, but hey that's still a rule in my house with the three remaining children at home.
So, it is just the nature of the beast IMHO and Hasbro needs to give their original action figure line the attention it does Lucasfilm/Disney's baby and offer the older, collector's base better vehicles and/or playsets through Haslab. I just don't see the average parent choosing to buy their 8-10 year old child a $50-60 GIJoe vehicle over the latest Nintendo, Playstation, and/or XBox game. And I think the market has confirmed this for at least the last decade.
Jason
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