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Why Isn't There G. I. JOE Collector's Line
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04-18-2021, 08:31 AM
salty tbone
Cobra Soldier
Join Date: Apr 2021
Location: PA
Posts: 2
There are 3 Walmarts and 3 Targets in my county that I can do a quick circle in less than 2 hours. I do that circle more times a week that I like to admit. I look for things other than Joes and end up buying things other than Joes because the product isn’t there. Whether it’s the stores’ issue or Hasbro, that’s an argument I don’t care about.
I don’t expect to walk into a store and be able to find whatever I want. It would be nice to find something other than Jada metal figs. You can argue that the empty pegs are a good thing. I would argue that the “peg warming” Halo, Fortnite and HeMan figures that YouTube toy hunters scoff at are more successful because I see the stock rise and fall on the pegs. I’m an abnormal consumer who is having a hard time finding Joe stuff at retail. How will an average consumer ever find it?
“Well actually, Hasbro’s business is to sell to retailers. Not consumers.” And that’s why Jazwares and Mattel are doing a better job because they’ve sold the idea to Target and Walmart to always stock figures. I see those figures every time I walk into the store. They may be ones I already have or don’t want, but they’re there.
“No no no. The empty pegs and scarcity drive demand.” To buy product you can’t find? Ok.
“You act like there’s magical formula that Hasbro can automatically predict demand and meet it.” No. But I definitely think they can do a better job. And if they choose to follow the “be happy you get anything at all” attitude many of its defenders take, then they’re failing at selling more to retailers. Which I’m told is supposed to be their business goal.
Last edited by salty tbone; 04-18-2021 at
08:33 AM
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