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Thread
:
Why Isn't There G. I. JOE Collector's Line
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04-17-2021, 05:36 PM
Jmacq1
Crimson Nerd
Join Date: Dec 2008
Location: Virginia
Posts: 12,579
Quote:
Originally Posted by
axonrey
Is that why no one has issues with Target preorders? Why $20 figures are going for $100 on an aftermarket before they even hit general release?
I’m not a lazy collector- in fact, I feel like I spend more time than should be necessary to obtain products with a predetermined release schedule- and still come up empty more often than not. And if stores want me in store and not ordering online, they should go about having the product in their stores.
Cherry picking the Target exclusives as an example isn't really the same argument. Hasbro made an agreement with Target for an exclusive sub-line of figures before Classified was ever even revealed to the public. Target ordered quantities they felt like they could sell. They were right. The problem is that Target doesn't prioritize preorders when their inventory comes in, and at least until recently they didn't put very strict limits on online orders nor did they do anything to prevent bots from buying things up.
My understanding is that the way they fill online (pre)orders is by taking from the inventory of stores that have them available...which means if any given store has already put them on shelves as soon as they came in and/or a collector or scalper or two got in that morning and wiped them out....well, suddenly there's no inventory to fill out preorders. It's ass-backwards and they need to fix it, but given their recent moves it seems they adamantly refuse to do so.
Hasbro can't ship Target product they don't order/pay for, and new production runs take months at a minimum (see: about as long as the gap between the Cobra Trooper and Cobra Infantry...but actually probably even longer as the Cobra Infantry fig was probably planned even before the line started). They also can't make the exclusives available anywhere else without Target agreeing to it.
So basically: Bitch at Target all you want, they deserve it (though it doesn't seem to be having the desired effect), but when it comes to the Target Exclusives there isn't jack Hasbro can do besides maybe offer slightly repainted versions in later waves. Or convince Target to do another run (rare, but occasionally happens).
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